Chloë Morrison Email & Phone Number

Reading, England, United Kingdom

Events Manager for Purdey Shooting School at The Royal Berkshire. Responsible for all on and offsite SIM shooting events.

London, England, United Kingdom

- Role involves account management of all Mental Health events, products, and instructors - Responsible for all lead gen and client retention activity via marketing campaigns - Sole owner of driving all business development opportunities for Mental Health products and events - Supervised creation of marketing collateral, responsible for its development and implementation - Key product and event consultant for clients on wellbeing event strategies/ best fit training courses - Administration management of all touch points for all MH product leads and bookings

London, Greater London, United Kingdom

• Spearheaded an impactful, unique and engaging member strategy and led subsequent events program from inception to execution. Producing 200+ events for 4000+ members over 2019-2022• Mobilised a £150K annual budget, guiding supplier relationships, forecasting quarterly/ annual costs, negotiating quotes and ensuring payment/ invoicing timelines were met• Pivoted events strategy to virtual offering during COVID lockdowns, enabling access to our brand for members whilst main company product was unavailable. Strategy recognised with a ‘Trailblazing’ Award for its success, which saw 3,500+ members sign up for 180+ events in 2020-22• Developed new hybrid events to incorporate existing events schedule, which involved production teams building a live set at each event location. Audiences were then able to access the event live online, as well as post event, all of which delivered studio quality sound and video• Drove multifunction campaign alignment across all owned, paid and earned channels for B2B/ B2C audiences, interweaving the events strategy into the brand comms road map, creating engaging content and incorporating lead generation/ retention opportunities for the wider business• Directed events marketing briefs, supervising artworkers and managing final asset approvals, ensuring comms timelines and asset design were effective in generating conversions to event registrations• Owned new and developed existing key partnerships to aid in membership engagement e.g. building a ‘Wellbeing’ partner portfolio, which was vital to audience engagement during COVID • Responsible for all ad hoc sales, broker, sponsorship, partnership and internal events – in the UK and Germany - ensuring all remained within budget, on brand and brilliantly executed

London

Relocated to Reading from London and undertook local freelance events management consultancy work, whilst looking for a new permanent role within the events industry.

London

Relationship Manager and ‘Service Desk Manager’ for Grosvenor on behalf of ETHOS FACILITIES.Ethos Facilities Ltd. London - Facilities Management company servicing prestigious Grosvenor Estate.• Selected to manage the crucial relationship between Ethos and its main contract, the Grosvenor Estate, owned by the Duke of Westminster. • Received a promotion after 3 months, involving direct line management of six Service Desk Advisors and twelve Engineers. Responsible for the team’s output and service levels.• One of four members of senior management team that presented and won a £4 Million tender, implementing the remaining work required on the Grosvenor Estate.• Responsible for producing feedback analysis on daily/weekly reports regarding company performance and team resource allocation, ensuring best practice day to day. • Implemented daily tracking of on-going and completed projects, managing cost capture and client correspondence, ensuring necessary processes are followed and completed.

London

Responsible for management of B2B/ B2C networking, internal and external events. Managed and safeguarded branding standards company wide. Approved and executed all large scale events. Organised and oversaw the logistics of all marketing campaigns.Events Manager (May 2014 – May 2018)Metro Bank plc. London - New retail focused, high street bank. • Managed a busy portfolio of events from proposal to execution, delivering 200+ events per year, ranging from networking evenings to award ceremonies for B2B/ B2C audiences. • Executed company award ceremony 3 years running, with guest numbers ranging from 500-900 per event and average budget of £100K+ each. • Delivered 25+ colleague reward events ranging from Brit Award attendance and hospitality to Italian cookery classes for 30 guests. Budget for each event ranged from £50-150 p/ head. • Organised marketing and event activities for 25+ regional ‘Store Openings’, which included various acts such as stilt walkers, DJs, preforming dogs and the promotional teams. • Personally implemented multiple new event delivery and branding standard procedures, streamlining processes and general organisation for the entire network of stores, such as the process used at the 10-15 book signings held by the chair man each year. • Acted as brand ambassador completing monthly store visits (5-6 per month), ensuring all guidelines were followed to the highest standard. • Oversaw production/ distribution of printed marketing collateral throughout the company.• Reported on event budgets/ marketing campaigns in monthly management meetings.• Implemented monthly feedback/ event evaluation meetings with department Executive. • Delivered a commercially aware work style, remaining attentive of my team’s role within the wider scope of the business and industry.

London, United Kingdom

Event Executive focused on delivering training programs, conferences, breakfast briefings and member events for The Institute of Chartered Secretaries and Administrators.• Organised a program of membership events, including quarterly membership brunches, monthly networking evenings, and a weekly schedule of training courses.• Acted as point of contact for external vendors, venue staff and internal departments to ensure the smooth running of each event.• Developed and maintained client relationships, in particular with key notes speakers and authors.• Managed attendee/ membership databases and created monthly reports on findings.• Responsible for producing all event materials (guest lists, delegate packs, programmes and badges).• Completed other general administrative tasks such as delegate bookings, generating invoices.

London, United Kingdom

Senior Hospitality Coordinator. By Appointment - Personal Shopping Department, Harrods Ltd, London. November 2012 – December 2014. Duties & Achievements:• Led a small team that coordinated department activities and bookings, while working closely with personal shoppers to build and maintain lasting relationships with clients. • Managed allocation of appropriate assistance for all internal and external client enquiries, in accordance with the department’s client acquisition criteria.• Maintained booking schedules for all personal shoppers and provided administrative support to all management and wider department.• Managed client database and delivered weekly reports based on key findings. • Assisted with all internal and external events (such as book signings, product launches and private parties).

London

• Assisted with development, organisation and promotion of a range of large scale events. • Reviewed and sourced new venues. • Responsible for obtaining product sponsors, successfully securing sponsorship deals for two separate events.• Created sales database for each event, as well as table plans and guest lists.• Assisted with direct marketing initiatives, including maintaining all social media accounts. • Edited copy for press releases, call sheets, speaker scripts and delegate packs. • Managed front of house personnel at each event, whilst being on call as event coordinator•Booked all celebrity and guest speakers. Acted as celebrity liaison for all events, as well as point of contact for agents and media inquiries. This included supervising travel and accommodation arrangements for VIP’s.

• Managed two offices, acted as PA to all senior management, as well as being the main point of communication to the head office and wider company.• Responsible for diary management, auditing paperwork, staff inductions and training, minute-taking and producing weekly product/wage reports. • Developed excellent customer service skills, transferable to clients, suppliers and management.

Brighton

• Created a viral promotion campaign through social networking sites to endorse interviews of local bands. I also filmed and edited a short film, which featured on their website.• Completed daily administrative tasks, such as producing and filing invoices, taking bookings for events and video commissions, as well as writing and editing online copy.

2:1, Communications And Media Studies

Education record

Activities and Societies: School prefect