Galaxy Ring Samsung Rewards

Samsung Members• Led the growth of the Samsung Members Community with over 3 million active users• Implemented and executed a national GTM campaign for the product, including Z Fold 4 and Galaxy Watch Pro 5• Analyzed data to create 30+ weekly posts with an average of 4000+ views and 20+ comments, leading to a 20% increase in engagement compared to the previous year• Conducted analysis on wearable devices to provide market insights and produced analytical reports to inform TPM decisions• Identified niche demand from the community and elevated to PM team in enhancing Galaxy Watch user experience

•Led bi-weekly website insight report and dashboard by generating data from Google Analytics and Data Studio• Initiated unique style of posts which drives 5x engagement rate on LinkedIn by Page Analytics Report• Set up over 30+ marketing campaigns on Marketo which synchronizes with Salesforce• Composed Martech focus articles which helps SDR initiating meaningful conversation with the customers• Created 50+graphics and contents for both internal and external channel usage by Canva and Adobe Creative Suite• Responsible for competitive analysis by identifying competition and providing in-depth report• Adopted new social media solution on Instagram which optimizing efficient workflow• Supported collaborated event by running promotional campaigns online and providing strategic report fromSalesforce Insight

Results: made 2 campaign videos which been share over 42 time on Instagram, copywrite 6 press releases released on websites and social media platform (Facebook, Instagram and Twitter), helped organization gather donation from social media platform• Initiating and leading Salesforce implementation to optimize CRM with donors and email marketing segmentation• Being involved in the campaign video creation and contributing to the ideas, storyboard and editing• Brainstorming and creating the marketing campaign idea and material for social media platform• Optimizing the editorial calendar to smooth up the working channel for marketing team• Creating the media content including press releases, email invitations and social media posts• Managing the online Ads placement to foster larger online community by Google Ads

• Developed marketing research to support future expansion in Europe region• Established multi-million-dollar international negotiations by overseeing trade terms, coordinating, productionlogistics, and providing after-sale services• Interfaced with different departments and customers to address customers’ needs