Crystal Houston Email and Phone Number
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Alchemist, social impact entrepreneur, startup business coach, neurodivergent thriver, and visiting professor of Strategic Communications, and adjunct professor of Advanced Media Management. My scholarship is centered around how innovation and disruptive technologies enhance accessibility for underestimated individuals and entrepreneurs. WHAT I DOWhen I'm not teaching at the two top journalism and mass communications schools, I connect underserved and emerging media founder populations with the networks, training and resources needed to sustain and grow profitable businesses. I’m a trusted advisor, coach and mentor for entrepreneurs and support organizations like SEED SPOT, the Black Media Mogul Project, and Local First Arizona's Economic Recovery Center, and “We Rise” program.MUSIC MATTERSDid you know that less than five percent of all music - from movies to tv, plays and gaming - are produced by women? Incredible. Neither did I. That's why I help to increase female representation in STEAM careers as chair of the Women’s Audio Mission (WAM) board of directors. WHO NOTICEDIn 2020, I was named as a member of the Poynter Institute’s Leadership Academy for Women in Media. As co-founder of the media startup, Citefull, we were recognized as a 2020 SXSW Global Pitch finalist for Content & Entertainment. WHERE I’VE BEENAs a storyteller, in past lives I led cross-functional stakeholder engagement teams, and interactive strategy for “Davids & Goliaths” via agencies and corporations. I’ve also produced large-scale experiences for Fortune 500 companies like GM and PetSmart and nonprofits like United Way. Through tight deadlines, fire-breathing Godzilla clients, and Wonder Woman bosses, it's been my privilege to work beside, rally with, and learn from some of the smartest sheroes around. WHY THIS IS SO LONGIf you’ve read this far then you’re probably bored, easily amused or interested in how we can join forces to use our super powers for good. Assuming it’s the latter, if you’re aligned with a media or entrepreneur program, venture or funder, let’s start a meaningful conversation.
Arizona State University - Walter Cronkite School Of Journalism And Mass Communication
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Visiting ProfessorArizona State University - Walter Cronkite School Of Journalism And Mass Communication Aug 2024 - PresentPhoenix, Az, UsInform, nurture, inspire, and develop current and future leaders in communications and beyond. As a Visiting Professor teaching Strategic Leadership Communications and Ethics in the new Strategic Communications Master of Arts degree program. Committed to delivering on ASU's charter to "be measured by whom it includes, and how they succeed; advancing research and discovery of public value; and assuming fundamental responsibility for the economic, social, cultural and overall health of the communities it serves." -
Adjunct ProfessorS.I. Newhouse School Of Public Communications At Syracuse University May 2022 - PresentUsDevelop and teach various New Media Management graduate courses highlighting go-to-market strategies, digital media entrepreneurship, revenue models, emerging technologies, and issues management. Coach and advise students, host and collaborate with leading voices to develop relevant and impactful activities and curricula. -
Member, Leadership Academy For Women In MediaPoynter Institute Aug 2020 - PresentUsOne of 30 women leaders in media - from DC to London and Nigeria - selected for executive training to prepare us to superbly lead the next generation of media organizations. -
Advisor & Coach, Entrepreneur Startup IncubatorLocal First Arizona Sep 2020 - PresentPhoenix, UsAs a curriculum development contributor, instructor and mentor, I'm pleased to be a part of Local First Arizona's competitive business programs for multicultural founders. Assisted with the Jan. 2021 inaugural launch of "We Rise," the Black Entrepreneur Startup cohort. The 26-week program is designed to equip 12 Black-owned businesses with the entrepreneurial skills necessary - from financial literacy to funding, marketing and business development - to succeed in Arizona’s thriving economy. -
Executive DirectorMedia-O Aug 2020 - Aug 2024Phoenix, Az, UsHonored to lead a team of visionaries and vital partners who are expanding the depth and breadth of storytelling through supporting diverse media ownership. We engage with founders and would-be founders to improve their chances of launching and running a profitable businesses. I coach, teach and breathe the principles of entrepreneurship. -
Chief Strategy Officer, Brand & EngagementAdvantage Evans Feb 2019 - Dec 2023Lead brand strategy to grow the Future of Work, Wealth & Creativity through Advantage Evans Academy. Assist with blockchain-related course delivery of "Decode: Beyond Defi and NFTs" and "From Cash to Crypto”. -
Co-Founder, CooGetget Jan 2021 - May 2022GetGet is a B2B2C SaaS influencer payment platform. The eCommerce tool builds and monetizes “spoke & hub” network influencer brands with less friction. The tool allows operators to seed and nurturs conversations that enhance business relationships, user experience, and networks. -
Strategic AdvisorGetget Apr 2018 - Dec 2020Advise and contribute to product marketing, early acquisition strategy, business development and community-building strategies for SaaS influencer platform eCommerce software.
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Co-Founder & Chief Strategy OfficerCitefull.Com Mar 2019 - Feb 2021Phoenix, Az, UsAlchemist and strategist for 2020 SXSW Pitch Top 5 Finalist in Entertainment & Content verification platform that aims to fix fake news and misinformation. Citefull endeavors to build confidence in trustworthy news allowing people to make better decisions. Simply put, we are fixing fake news. -
Founder & Strategic Communications ConsultantCrys & Tell Jun 2016 - May 2020Phoenix, Az, UsCouncil Member | Gerson Lehrman Group’s Professional Expert NetworkProduct marketing and digital communications strategist. Founded consultancy prior to enrolling in graduate school full-time to expand my digital credentials. Lead startups and businesses to more satisfying results. Demystify innovation and technologies through audience-informed storytelling. Build strong teams and enhanced performance, driving leaders to achieve business objectives.- Employed Lean Startup methodology with entrepreneurs in new media accelerator at Syracuse University- Contributor to blockchain in global health Meetup and planning - Advised and contributed to product development for startup affiliate marketing shopping app- Set business development and marketing strategy for streaming video on demand (SVOD) service - Guided research and brand development efforts for startup digital media and events companyBusiness Communications Tool Kit:- Strategy- Innovation (Disruption, Blockchain, Automation)- Digital Marketing- Design Thinking- Product Management/Lean Startup- Content & Brand Development -
Director, Digital Marketing And External CommunicationsTerros Health Jul 2016 - Aug 2017Phoenix, Arizona, UsConceived of and built a best practice digital content marketing operation to drive awareness and clinic visits for the newly integrated health care organization.- Oversaw internal and external communication strategy for integrated health care organization- Partnered with VP of Diversity & Inclusion to reimagine and restructure monthly leader meetings- Revised annual fundraiser using tactics with stronger ROI; achieved 300% increase in donations- Introduced leadership communications strategy increasing face-to-face and feedback opportunities- Liaised with various departments on cross-functional business plans and goals - Supervised team of writers and freelancers. -
Director, Digital & Content MarketingValley Of The Sun United Way Feb 2011 - Jul 2016Phoenix, Az, UsOversaw digital marketing communications for nation’s second largest United Way chapter. Leveraged branded content online to segmented audiences to enhance supporter engagement. Managed team that produces digital newsletters, text to mobile communiques, social media on various platforms; desktop, mobile and Spanish web and intranet development, and search engine optimization. Worked closely with Resource Development and Information Technology teams to maximize systems, processes and tools. Supervise online brand-building efforts of staff of three, agency and digital consultants.- Oversaw inbound marketing strategy and KPI’s for the nation’s second largest United Way - Led cross functional operations team; segmented 100,000 donor database to track relationships- Conceived B2B site for Campaign Managers; drove 300% increase in stakeholder engagement - Transformed social media strategy; yielded 1400% increase of one year - Developed systems process and oversaw IT design of volunteer tracking system for Million Minute challenge; enlisted 1,000 people and yielded 7 million minutes of reading to kids -
Manager Internal CommunicationsPetsmart Mar 2008 - Feb 2011Phoenix, Arizona, UsManaged and executed strategic internal communication plans for leading Fortune 500 specialty pet retailer. Wrote and edited content building internal brand to convey key messages in support of human resource, performance management, associate relations and executive communications keeping targeted constituencies aligned and engaged with business initiatives. Directed communications campaigns enhancing corporate culture. Served as communications counsel for business leaders and collaborative partner on cross-functional project teams. -
Account SupervisorR&R Partners Oct 2006 - Feb 2008Las Vegas, Nevada, UsSupervised and managed client relationships, development and execution of marketing communication efforts for internal and external audiences. Employed community relations and public relations principles while supervising the following accounts: National Bank of Arizona; Governor’s Office of Youth, Children and Families; Arizona Department of Health Services Tobacco Education & Prevention Program (TEPP). -
Avp/Marketing & CommunicationsCatalyst Corporate Federal Credit Union Oct 2004 - Sep 2006Plano, Tx, UsExecuted and managed complex projects, such as new product development and special events for FirstCorp a B2B “corporate” credit union. It was acquired by Catalyst in Plano TX. Managed internal, external and community relations initiatives. Attention to visual detail with communications collateral, such as: Annual Report & Quarterly Reports, newsletters, and presentations. -
Marketing Specialist (Senior)Cox Media Jan 2004 - Oct 2004Atlanta, Ga, Us -
Account SupervisorCramer Krasselt Apr 2001 - Jun 2003Chicago, Il, Us -
Sr Account Executive - General MotorsMslgroup Oct 1998 - Mar 2001Paris, Fr -
Public Relations SpecialistCranbrook Educational Community Oct 1996 - Oct 1998Bloomfield Hills, Mi, Us
Crystal Houston Skills
Crystal Houston Education Details
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S.I. Newhouse School Of Public Communications At Syracuse UniversityFilm & Tv Executive/Entrepreneurship -
Unh Franklin Pierce School Of LawBlockchain And The Law
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Keller Graduate School Of Management Of Devry UniversityMarketing
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Eastern Michigan UniversityWritten Communication & Graphic Design
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Scottsdale Community CollegeFilm/Cinema/Video Studies
Frequently Asked Questions about Crystal Houston
What company does Crystal Houston work for?
Crystal Houston works for Arizona State University - Walter Cronkite School Of Journalism And Mass Communication
What is Crystal Houston's role at the current company?
Crystal Houston's current role is Visiting Professor, Coach & Keynote Speaker | Digital Media Co-founder | Building Equity for Underestimated Entrepreneurs.
What is Crystal Houston's email address?
Crystal Houston's email address is cr****@****hoo.com
What is Crystal Houston's direct phone number?
Crystal Houston's direct phone number is +160268*****
What schools did Crystal Houston attend?
Crystal Houston attended S.i. Newhouse School Of Public Communications At Syracuse University, Unh Franklin Pierce School Of Law, Keller Graduate School Of Management Of Devry University, Eastern Michigan University, Scottsdale Community College.
What are some of Crystal Houston's interests?
Crystal Houston has interest in Social Services, Children, Education, Science And Technology, Arts And Culture, Health.
What skills is Crystal Houston known for?
Crystal Houston has skills like Social Media, Public Relations, Marketing Communications, Strategic Communications, Leadership, Strategy, Management, Social Media Marketing, Email Marketing, Event Management, Nonprofits, Digital Marketing.
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