Chris Merrill Email & Phone Number

Stamford, Connecticut, Us

Stamford, Connecticut, Us

Lead the Marketing organization for the Home & Auto platform. Focused on delivering products/capabilities to make the consumer payment journey as seamless as possible; responsible for Consumer and B2B marketing strategies to grow Synchrony’s and our 100+ Partner’s sales. Lead & develop ~100 marketing employees.

Stamford, Connecticut, Us

Leads vision, strategy, and execution for all facets of marketing within the Direct to Consumer business, with authority over teams dedicated to consumer banking, Synchrony-branded credit cards, and the Travel & Leisure lending platform.*Engaged in focused recruitment and hiring to build teams to service new consumer-facing products and support the company’s rapidly expanding digital presence.*Contributes additional service and expertise directing the Marketing Business Leadership Program.

Stamford, Connecticut, Us

Orchestrated and executed marketing strategies and campaigns to bolster the visibility of the company’s consumer banking line of business, directing market leaders from Branding, Advertising, and Product Ownership.*Re-engineered the digital platform in order to streamline and simplify the customer experience; developed and delivered two new websites and launched the new Synchrony Bank native mobile app, successfully expanding online deposits from $35B to over $50B.*Owned product prioritization; focusing on addressing key consumer needs like CD renewals, savings goals, faster account opening and longer term shifting toward transactional capabilities. *Transitioned media buying and tracking from an outside agency to in-house, providing ownership of all data and increased insight into performance and fees; implemented a full Marketing Technology stack with Google; able to reduce acquisition cost by nearly 50% while focusing more on testing & Learning.*Recognized for cultivating a data-driven performance marketing culture using the GA360 Google Analytics product.*Drove a test and learn culture within the Consumer Bank.

Stamford, Connecticut, Us

Administered a $600MM annual budget, providing guidance and direction relating to corporate finance to the consumer banking platform. Increased online deposits from $10B to over $35B. Coordinated and led planning sessions, Treasury reviews, monthly and quarterly reporting, and investor relations script development. Maintained the authority to review and approve 10K and 10Q filings.*Credited with optimizing the bank’s mix of deposit products while managing rates, liquidity and expenses.*Built and launched all existing platform reports, key KPIs, governance, etc.; bank was purchased in 2013, led the evaluation of systems and assets that were acquired.*Negotiated pricing and the terms of a 5-year contract for Synchrony, enabling the transition of core banking from FIS to Fiserv.

Norwalk, Ct, Us

Coordinated and led regulatory exams and held meetings with members of the Federal Reserve and Financial Stability Oversight Council (FSOC). Directed teams engaged in the drafting of multiple chapters of the company’s capital plan and recovery plan. *Partnered with the Risk Department to build regulatory training materials for over 350 finance and risk employees *Served as Chief of Staff for GE Capital's Regulatory and Compliance Officer

Norwalk, Ct, Us

Led GE Capital Retail Finance's pricing team; pivotal part in signing new deals & renewals, totaling $14B in assets. Worked with Business Development team on presentations, negotiations and contracts.

Norwalk, Ct, Us

Led FP&A team for Retail Cards platform; responsible for reporting, forecasting, monthly & quarterly closes. Implemented new Finance Charge & Late Fee forecasting methods based on changes from Card Accountability Responsibility and Disclosure Act.

Norwalk, Ct, Us

Norwalk, Ct, Us

Norwalk, Ct, Us

Norwalk, Ct, Us