Cheng C. Email & Phone Number

London, Gb

London

• Develop and execute high-impact comprehensive marketing campaigns from concept to delivery, ensuring alignment with brand objectives while supporting product launches in key markets - US & UK.• Lead partnerships with top-tier brands, industry professionals, celebrities, and influencers. • Oversee project timelines, budgets, and deliverables to ensure successful campaignlaunches and ongoing performance.• Create content briefs for social media, email marketing and paid campaigns• Drive clear and effective communication with team members and stakeholders to ensure all parties are aligned on campaign goals, progress, and results.• Analyse and report each activation against overall brand goals and individual event goals, from engagement metrics to conversion attribution, sharing campaign impact assessments to inform future strategy.• Collaborate with Sales, Trade Marketing, and CS teams to amplify exposure and share core learnings.• Managing external agencies and third parties for the deliverables of the marketing department• Coordinate with PR agencies for event planning and management, including site selection, attendee logistics, and media support.• Identify industry trends, customer needs, behaviors and reactions, providing insights to refine strategy, and keeping the company at the forefront of the market.

London, England, United Kingdom

• Full ownership of multi-channel marketing campaigns, orchestrating strategies for brands, NPDs, and services activations.• Brand management and identity development; acting as brand guardian, creating guidelines and collaterals, assessing new opportunities to increase brand awareness.• Digital marketing and e-commerce: implemented the digitalisation of the brand, reinforced digital marketing channels, producing high-quality content, clear planning of email and social media marketing strategies.• Analysis of campaign performance, optimise strategies for maximum impact.• Building relationships with partner brands and stakeholders (managing portfolio of 80+ brands), across multiple categories.• Briefing and coordinating creative agencies to deliver campaigns, in-store displays, custom fixtures, etc. within deadline and allocated budget.• In-depth knowledge of the beauty & wellbeing industry, including market trends, consumer preferences, and competitive landscape.Main categories include skincare, hair & body, men’s grooming, nutrition, dental, pharmacy, etc.• Team management: build and lead a team of high-performing MAs, fostering a collaborative and results-oriented work environment.• PR/Influencers activations: hands-on planning of brand showcases that generated media coverage of ad equivalent of £500k. Planning events, influencers giftings; enhancing brand reputation with positive relationships with media. Design of printed and digital ads.

London, United Kingdom

London, United Kingdom

Tokyo

• Real Estate Start-up company• Social media content planning and management • Creating promotional videos, ads; copywriting for the website and social media • Brand collateral design – logo, guidelines, presentations,… • Property listing management • General office administration • SEO and market research

Venice, Veneto, Italy