I had the opportunity to work on globally coordinated guest facing initiatives and internal audits to drive brand affinity to male guests, in addition to category growth. - Drove the go-to-market process for integrated marketing campaigns- Brief and strategy development - Lead cross functional teams across a complex 30-40 week timeline, managing internal and external stakeholders and gates to fit operating process'.Campaigns: - License to Train, 2019- Father's Day, 2019 - Outerwear launch, 2019- Metal Vent Tech 2.0, 2019

As the Global Marketing Manager, I am responsible for developing an authentic voice for communicating our brand story and deploying integrated marketing campaigns. Below are the key areas that I am responsible for:- Global Brand & Product Marketing- Content Strategy & Development- Key account marketing and relationship management- Festival MarketingResults:- 360% YoY lift in brand penetration/ridership in key market in 2018. - 3.8M minutes of audience retention in 2018, increase in 280% over 3 years.

As the Digital Marketing Manager, I was responsible for the following:- Content Development and Digital Strategy- Social Media Marketing- Web Development and Maintenance- Community Engagement I have also been given the opportunity to develop in other areas:- Consumer-facing Technology Story development (Suspension and Frame Technology)- Brand and technology education program for Key Accounts and Regions

The Global Content Marketing Manager position is the culmination of the last decade of my experiences, utilizing a blend of my creative eye, marketing know-how, combined with the credibility and specialized knowledge that I bring to the table based on my unique background. My responsibilities include: - Developing content marketing strategy, targeted content, driving customer engagement and loyalty- Leading cross-functional teams to produce technical consumer facing (digital) assets- Driving growth in all relevant social media channels, producing over 162% growth in the brand social network- Developing and optimizing content posting schedules to maximize visibility - Championing the digital content development process, producing and conceptualizing credible messages on appropriate platforms- Leveraging relationships with media partners and other sponsors/partners to maximize non-endemic opportunities, driving non-organic growth- Key account relationship management, brand education and product training - Planning and executing activations and special projects- Working closely with overseas production facilities to fulfil product needs of key teams and athletes

Representing well established cycling brand(s) as an international athlete, through competition, print, digital content development. Involved in the product development cycle.- Global brand representation- Conceptualization, production and distribution of 'webisodes' receiving up to 32K hits/episode - Develped & delivered personal media initiatives to print & web based global media partners- Worked in partnership with product & marketing managers in the product development process for: products including the start to finish development of a new product category AND cultural consultation, identifying trends and preferences- Budget Managment- Cultural & Product consultation; identifying trends & consumer preferences - Managed the production & distribution of digital content- Represented the brand internationally through competitions, web based media, print media- Planned and executed activations- Coordinate with media outlets (Web and Print) to publish write ups and articles

Consulting services provided to SGC has identified and targeted critical success factors of the business unit. The projects involved: increasing tangibility and presence of the service based product & brand and implementing customer retention programs. - Developed and managed social networks producing over 20% growth in membership within 2 months.- Increased tangibility of the brand through development of brand collateral (Summer Gravity Camps)- Increased brand visibility (Web, print and location based)- Created outbound communications: e-newsletters, press releases, copywriting.- Graphic design/branding- Reported to Director of Operations/Camp Director

The SBM role required a combination of creative finesse, project management skills, as it played an integral role in implementing Red Bull's brand communication strategy at the university campus. - Implementation of campus activations- Comprehensive event planning and management - Implement product sampling strategies that coincides with the culture and political environment of the campus- Support on-campus accounts to increase brand visibility- Manage new account opportunities- Relationship management between various student organizations, businesses and varsity teams

This entrepreneurial opportunity aligned itself as a special events management company that focused on planning events targeting the youth/young-adults, as well as providing promotional/marketing services to clients.- Brand Conceptualization/Development/Marketing - Web development- Comprehensive event Management (Planning/Marketing/Sales)- Logistics (Venue management, Security/Communication/Evacuation Protocol, Adhering to local bylaws/regulations, lighting & sound design, operations and logistics)- Graphic/creatives design (art, collateral)- Customer Database and relationship management- Sponsor relations/acquisition- Organized "Black Ice" - SFU's largest student event. January 2007. Raised $2500 for the BC Cancer Foundation.

This position required a high degree of interpersonal talent as well as sales techniques. Vector marketing corporation was the sole distributor of world famous Cutco Cutlery. The client base was acquired on a referral basis, and product presentations were provided in-home, creating a comfortable, exciting purchasing experience. - "Top Sales Rep" Award: June 26, 2006. Pacific Coast Division Meeting- "President's Club" Member- Managed and expanded customer base through referral networking- Achieve and exceed sales expectations- Sales, service & warranty Claims - Train & mentor new recruits - Exceptional customer service