TikTok sought to compete with Meta's Oculus virtual reality goggles and ecosystem. I was hired to create, build, and lead this new virtual reality and mixed reality business. Unfortunately, TikTok abandoned their Virtual Reality initiative for the near term.• Managed North America VR and MR product lines, overseeing a business expected to generate $1B in annual revenue within 5 years.• Built out all infrastructure to include importing, warehousing, logistics, reverse logistics, customer service, sales, GTM, finances, and marketing.• Functioned as primary liaison to CEO, enhancing executive decision-making and strategic planning for PICO XR.

Razer is the world's leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. I led the $200M North American gaming laptop and accessory business to record revenue and profitability.• Managed partnerships with 11 top retailers including Amazon and Walmart, overseeing all major accounts.• Secured #1 market share across all pricing tiers by optimizing product mix,strategic pricing, and channel marketing.• Responsible for P&L, channel marketing, demand generation, business management, and revenue generation• Resellers included Best Buy, Amazon, Walmart, Newegg, Microsoft Stores, Costco, TD Synnex, and D&H• Increased profitability to a record level by implementing disciplined P&L management strategies.

TD Synnex is the world's largest electronics distributor. It serves resellers, including value-added resellers, government resellers, corporate resellers, direct marketers, system integrators, retailers, and managed service providers. The company offers systems design and integration solutions, peripherals, IT systems, storage solutions, networking, security equipment, personal computing devices, printers, mobile phones and accessories, data center servers, software, system components, consumer electronics, and communications and complementary products.• Led team overseeing ecommerce across 11 accounts including Amazon, Walmart, Target, resulting in a $94M annual revenue increase.• P&L responsibility for $110M ecommerce business driven through Amazon, Walmart, Best Buy, Target, Groupon, Overstock, and Newegg.• Managed global team with direct reports in the Philippines, China, SanFrancisco, Los Angeles, and Greenville.• Managed sales relations with major brands including HP, Acer, Asus, Intel, AMD, achieving a sales volume of over $110M.• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.

Lead by a veteran team of industry professionals, nuTCS offers an alternative to the mega distributors for mobile electronics, CE, and iOS accessories. I built NuTCS, a consumer electronics distributor, from the ground up. It's still in business today.• Built and managed all business functions and systems to deliver a profitable, $20M enterprise.• Maintained P&L and shouldered corporate fiscal responsibility.• Grew resellers to over 3500 doors.• Partnered with over 100 vendors.

NuCourse was a consumer electronics and mobile focused start-up distribution company. I joined the organization to professionalize their sales and marketing channel. I explosively grew NuCourses' monthly revenue from $100K per month to $48M per year.• Earned spot number 152 on Inc Magazine’s Fastest Growing List.• Grew retail doors from 300 to over 10,000.• Expanded sales team from a headcount of 3 to 12.

• Earned 7 national political consulting awards.• Developed comprehensive media outreach plan to increase visibility of candidates in local, regional and national markets

Kingston is the world's largest independent manufacturer of memory products and serves an international network of distributors, resellers, retailers and OEM customers on six continents.• Managed 72% of Kingston’s $100 million Consumer Markets DRAM Channel that included the sales to Best Buy, Circuit City, Fry’s Electronics, Buy.Com, and other consumer market retailers• Developed comparative pricing program that adjusted pricing based on daily market COG, retail pricing, program fees, and other costs of doing business• Negotiated master agreements, weekly national advertising campaigns, MDFs, in-store promotions, end caps, and POS promotions

SimpleTech, Inc. designs, develops, manufactures and markets custom and open-standard memory solutions based on Flash memory and DRAM technologies, and external storage solutions.• Created, developed, and managed the Government and Healthcare vertical yielding a $10.73 million channel• Executed cross-functional marketing campaigns creating alliances and partnerships between SimpleTech and reseller partners to promote network attached storage, flash, and DRAM through retail, VAR, B2B, and direct to consumer channels resulting in an 11.2% lift in sales• Managed $40 million in annual sales through CDW (VAR & E-Tail), Gateway (Systems Integration & E-Tail), SED, International (Distribution), Amazon.Com, and Government, Education, and Healthcare Accounts (Direct & E-tail), increasing annual sales by $5.1 million.http://bryanchoate.org/sales_6.html

•Earned Letter of Commendation for winning national weapons competition•Honorably Discharged.

Served as the Media Manager for UCLA Football, UCLA Basketball, and UCLA Olympic Sports. Managed 4 direct reports responsible for filming, editing, and distributing all UCLA Athletic events.• Marketed Heisman Trophy candidates, UCLA Athletics ticket sales, and national championship campaigns• Responsible for filming and producing media for fundraising drives, recruitment, media campaigns, public relations, and sports channels exclusives• Earned the UCLA Football Gold Helmet Award for excellence

Served the Department of State Bureau of Politico Military Affairs International Security and Peacekeeping in a hybrid assignment incorporating my schooling with my enlistment in the USMC. • Served as a member of the U.S. Crisis Coalition Building Team in preparation for 1998 military operations against Iraq• Wrote all daily media briefings, press releases, and press statements pertaining to the Multinational Military Coalition. Developed the first PR web site in U.S. government history that detailed international military action• Prepared and authored Q&A and background press briefings• Received Letter of Commendation from Secretary of Stateo create a common message shared by all coalition partners that was conveyed to the press via briefings, speeches, and the web.