Bryan Choate Email & Phone Number

Irvine, CA, US

Mountain View, California, US

• TikTok sought to compete with Meta's Oculus virtual reality goggles and ecosystem. I was hired to create, build, and lead this new virtual reality and mixed reality business. Unfortunately, TikTok abandoned their.
• Managed North America VR and MR product lines, overseeing a business expected to generate $1B in annual revenue within 5 years.
• Built out all infrastructure to include importing, warehousing, logistics, reverse logistics, customer service, sales, GTM, finances, and marketing.
• Functioned as primary liaison to CEO, enhancing executive decision-making and strategic planning for PICO XR.

Irvine, CA, US

• Razer is the world's leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. I led the $200M North American.
• Managed partnerships with 11 top retailers including Amazon and Walmart, overseeing all major accounts.
• Secured #1 market share across all pricing tiers by optimizing product mix,strategic pricing, and channel marketing.
• Responsible for P&L, channel marketing, demand generation, business management, and revenue generation
• Resellers included Best Buy, Amazon, Walmart, Newegg, Microsoft Stores, Costco, TD Synnex, and D&H
• Increased profitability to a record level by implementing disciplined P&L management strategies.

Fremont, CA, US

• TD Synnex is the world's largest electronics distributor. It serves resellers, including value-added resellers, government resellers, corporate resellers, direct marketers, system integrators, retailers, and managed.
• Led team overseeing ecommerce across 11 accounts including Amazon, Walmart, Target, resulting in a $94M annual revenue increase.
• P&L responsibility for $110M ecommerce business driven through Amazon, Walmart, Best Buy, Target, Groupon, Overstock, and Newegg.
• Managed global team with direct reports in the Philippines, China, SanFrancisco, Los Angeles, and Greenville.
• Managed sales relations with major brands including HP, Acer, Asus, Intel, AMD, achieving a sales volume of over $110M.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.

• Lead by a veteran team of industry professionals, nuTCS offers an alternative to the mega distributors for mobile electronics, CE, and iOS accessories. I built NuTCS, a consumer electronics distributor, from the ground.
• Built and managed all business functions and systems to deliver a profitable, $20M enterprise.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Grew resellers to over 3500 doors.
• Partnered with over 100 vendors.

• NuCourse was a consumer electronics and mobile focused start-up distribution company. I joined the organization to professionalize their sales and marketing channel. I explosively grew NuCourses' monthly revenue from.
• Earned spot number 152 on Inc Magazine’s Fastest Growing List.
• Grew retail doors from 300 to over 10,000.
• Expanded sales team from a headcount of 3 to 12.

Irvine, California, US

• Earned 7 national political consulting awards.
• Developed comprehensive media outreach plan to increase visibility of candidates in local, regional and national markets

Fountain Valley, CA, US

• Kingston is the world's largest independent manufacturer of memory products and serves an international network of distributors, resellers, retailers and OEM customers on six continents.
• Managed 72% of Kingston’s $100 million Consumer Markets DRAM Channel that included the sales to Best Buy, Circuit City, Fry’s Electronics, Buy.Com, and other consumer market retailers
• Developed comparative pricing program that adjusted pricing based on daily market COG, retail pricing, program fees, and other costs of doing business
• Negotiated master agreements, weekly national advertising campaigns, MDFs, in-store promotions, end caps, and POS promotions

• SimpleTech, Inc. designs, develops, manufactures and markets custom and open-standard memory solutions based on Flash memory and DRAM technologies, and external storage solutions.
• Created, developed, and managed the Government and Healthcare vertical yielding a $10.73 million channel
• Executed cross-functional marketing campaigns creating alliances and partnerships between SimpleTech and reseller partners to promote network attached storage, flash, and DRAM through retail, VAR, B2B, and direct to.
• Managed $40 million in annual sales through CDW (VAR & E-Tail), Gateway (Systems Integration & E-Tail), SED, International (Distribution), Amazon.Com, and Government, Education, and Healthcare Accounts (Direct &.

Washington, DC, US

• Earned Letter of Commendation for winning national weapons competition
• Honorably Discharged.

Los Angeles, CA, US

• Served as the Media Manager for UCLA Football, UCLA Basketball, and UCLA Olympic Sports. Managed 4 direct reports responsible for filming, editing, and distributing all UCLA Athletic events.
• Marketed Heisman Trophy candidates, UCLA Athletics ticket sales, and national championship campaigns
• Responsible for filming and producing media for fundraising drives, recruitment, media campaigns, public relations, and sports channels exclusives
• Earned the UCLA Football Gold Helmet Award for excellence

Washington, DC, US

• Served the Department of State Bureau of Politico Military Affairs International Security and Peacekeeping in a hybrid assignment incorporating my schooling with my enlistment in the USMC.
• Served as a member of the U.S. Crisis Coalition Building Team in preparation for 1998 military operations against Iraq
• Wrote all daily media briefings, press releases, and press statements pertaining to the Multinational Military Coalition. Developed the first PR web site in U.S. government history that detailed international military.
• Prepared and authored Q&A and background press briefings
• Received Letter of Commendation from Secretary of Stateo create a common message shared by all coalition partners that was conveyed to the press via briefings, speeches, and the web.

Ba, Political Science-International Relations

Ma, Negotiation

Master’S Degree, Political Science