Mike Choe

Mike Choe Email and Phone Number

eCom Advisory | DTC | Amazon | Marketing Ops @ Lenz Technology LLC
Santa Monica, CA, US
Mike Choe's Location
Santa Monica, California, United States, United States
Mike Choe's Contact Details
About Mike Choe

Accomplished eCom and digital leader with a proven record: from founding an Inc. 500 company to full P&L responsibility of independently operated digital business units within a Fortune 50 company. Seeking challenging and entrepreneurial opportunities that can benefit from my extensive experience in guiding and supporting organizational change, ignite sales growth, identify global opportunities, optimize marketing tactics, forge value-based partnerships with 3rd parties, control costs, cultivate departmental consensus, and keep aligned to financial goals to meet stakeholders’ goals and business mission. Never afraid to ask “stupid questions” and finds the most rewarding aspect of leadership to: asking critical questions, learning new “stuff” by listening, keeping mind and heart open to new ideas, while keeping all stakeholders focused on the fundamentals.Specific experience in:- B2C and B2B eCom startup, reorganization, turnarounds, and transition management- Amazon 1P and 3P business optimization - End-to-end business planning & development including P&L and budget planning- Digital marketing plan and solutions partner evaluations- Marketing tactics & channel optimizations- Business intelligence & attribution solutions for optimized marketing decisions- Implementing B2C logistics solutions - Identifying, screening, and forming alliances with partners for international sales & distribution

Mike Choe's Current Company Details
Lenz Technology LLC

Lenz Technology Llc

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eCom Advisory | DTC | Amazon | Marketing Ops
Santa Monica, CA, US
Employees:
2
Mike Choe Work Experience Details
  • Lenz Technology Llc
    Lenz Technology Llc
    Santa Monica, Ca, Us
  • Lenz Technology Llc
    Interim Director Of Dtc
    Lenz Technology Llc Mar 2023 - Present
    Management of DTC strategy and tactics for industry leading manufacturer of Electric Vehicle (EV) chargers and accessories.
  • Clearsight Consulting
    Strategic Advisor
    Clearsight Consulting Oct 2022 - Present
    Liaise between client partners and Clearsight's executive and operating team to help optimize processes, drive growth, and meet established objectives. Create value through Business Development and Strategic Planning - with particular emphasis on positioning of Amazon channel within clients' DTC multi-channel strategy.
  • Newmedical Technology, Inc.
    Ecom & Amazon Senior Consultant
    Newmedical Technology, Inc. Mar 2022 - Present
    Northbrook, Il, Us
    Management of eCom business, including Amazon and website. Partnering with ops, marketing and executive team and external stakeholders to optimize ops systems, listings, ads to drive DTC growth.
  • Czeh, Inc
    Principal
    Czeh, Inc Feb 2016 - Present
    Consulting & fractional executive leadership to drive and support omni-channel initiatives for CPG companies. Leverage blended experience as successful serial entrepreneur, from VC backed start-up to Fortune 50 company, to optimize ops and drive growth.
  • French Transit, Limited
    Vp Dtc/Ecom
    French Transit, Limited Dec 2018 - Aug 2020
    Mason, Oh, Us
    Led global digital strategy and marketing team for three category leading brands:
  • French Transit, Limited
    Vp Ecom Ops & Marketing
    French Transit, Limited Mar 2017 - Dec 2018
    Mason, Oh, Us
    Led transformation of eCom team including migration to new platform for three websites and integration to Netsuite ERP. Reboot of Amazon 3P business. Instituted data-driven marketing strategy.
  • Skinstore.Com, A Walgreen Company
    Vp Of Ecom Intl Ops & Marketing
    Skinstore.Com, A Walgreen Company Jan 2007 - Mar 2016
    VP of International. Executive management of Salu Beauty's (SkinStore.com and SpaLook.com) international business. Responsible for launch and growth of Salu Beauty's international DTC sites and exploring/development of cross-border opportunities for USA sites. Expanded DTC business to China, Australia, and Korea through start-up local op and marketing teams.
  • Skincarestore Pty, Ltd
    Coo And Board Member
    Skincarestore Pty, Ltd Jan 2012 - Feb 2016
    Ground-up launch of SkincareStore.com.au (now Lookfantastic.com.au), board member, and head of Ops and Marketing with full P&L responsibilities.
  • Cruzlabel.Com
    Co-Founder And Ceo
    Cruzlabel.Com 2005 - Dec 2010
    Co-founder and CEO of B2B website, www.CruzLabel.com, which imports and sells customized labels, tags, and badges. Led growth to Cruz Label becoming the leading source for customized labels on the web.
  • Cruz Development & Design, Inc.
    Co-Founder And Director
    Cruz Development & Design, Inc. 2003 - Dec 2010
    Trade and international business development consultant. Developed and supplied automotive badging components for Collins & Aikman that went into Ford, Mitsubishi, and Toyota vehicles.
  • Hyperspots
    Investor And Business Development Counsel
    Hyperspots 2003 - 2009
    Early investor and served as business development and operating counsel for online video advertising application.
  • Small Business Development Center - Part Of Valley Economic Development Center
    Business Development Consultant
    Small Business Development Center - Part Of Valley Economic Development Center 2002 - 2005
    Consultant to VEDC and SBDC/SBA clients in Sherman Oaks and Santa Monica offices. Helped small business clients identify business solutions, form business plans, compile budgets, and provided general operating counsel.
  • Karmaloop.Com
    International Distributor
    Karmaloop.Com 2003 - 2004
    Ontarioc, Ca, Us
  • Elnechoe Corp.
    Ceo
    Elnechoe Corp. Jul 1995 - Aug 1998
    Co-founded and operated import and export business specializing in consumer goods. Awarded SBA's Regional Young Entrepreneur of the Year Award in 1996 for fast growth, building export business to Japan, Australia, and Korea, and building a business with key operational disciplines.
  • L.A. Shirts
    Co-Founder And Partner
    L.A. Shirts 1991 - 1998
    President and managing partner of L.A. Shirts, an apparel manufacturing and distribution company. Named one of Inc. 500's fastest growing private companies in 1996. Licensed distributor for Champion Sportswear (Australia), Discus Athletics (Japan), and Stewart Longboards (Worldwide). Grew business into multi-national manufacturing, distribution, and private label company.

Mike Choe Skills

E Commerce Business Development Marketing Strategy Business Planning Online Advertising Sales Executive Management Business Strategy International Business Retail Brand Management Market Research Product Marketing Ppc International Development Team Leadership Business Analysis Skin Care Products International Project Management International Marketing Web Marketing Strategy

Mike Choe Education Details

  • Uc Irvine
    Uc Irvine
    Economics

Frequently Asked Questions about Mike Choe

What company does Mike Choe work for?

Mike Choe works for Lenz Technology Llc

What is Mike Choe's role at the current company?

Mike Choe's current role is eCom Advisory | DTC | Amazon | Marketing Ops.

What is Mike Choe's email address?

Mike Choe's email address is ch****@****ail.com

What is Mike Choe's direct phone number?

Mike Choe's direct phone number is +142423*****

What schools did Mike Choe attend?

Mike Choe attended Uc Irvine.

What skills is Mike Choe known for?

Mike Choe has skills like E Commerce, Business Development, Marketing Strategy, Business Planning, Online Advertising, Sales, Executive Management, Business Strategy, International Business, Retail, Brand Management, Market Research.

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