Jeong-Suh Choi Email & Phone Number

California, United States

Los Gatos, CA, US

Bobidi runs SuperTalents AI (www.supertalents.ai), a powerful solution that enables businesses to attract new fans and guests, engage with them successfully, and eventually turn them into loyal supporters.

San Jose, CA, US

• Meal Forward is a Silicon Valley incorporated 501(c)(3) nonprofit organization with a mission to provide meal support to communities impacted by natural disasters and humanitarian crises.We are looking for passionate.
• Please support us by donating to: paypal.me/mealforward
• Checkout our COVID-19 response: www.mealforward.org/blog

Building products and teams to enable the Future of Work at Facebook.

• Our mission is to make communities more resilient to crises--such as earthquakes, flooding, hurricanes, wild fire, mass shooting, and so on. This team owns multiple sets of products, including Safety Check and Amber.
• Led 30+ XFN team to increase number of people helped during crises by 38x in just a year, helping over millions of people find relief and recover from life changing crises in 60 different countries.
• Built team's long-term vision and Product Market Fit definition; Scoped the requirements to fundamentally shift Crisis Response to an experience that allows people to find the help they need anywhere on Facebook.
• Turned around team's downward momentum back to upward by setting up a clear goal and rigorously executing to hit it, while boosting the team morale.
• Initiated a tiger team, defined a new product area, and successfully pitched the plan to the executives for approval of investment for the new team, Community Help, starting with a volunteering product.Other Key.
• Launched Community Updates, a Twitter-like service where first person accounts can deliver real-time information during crises.

• Business Integrity’s mission is to ensure safe and fair connections between people and businesses on Facebook. It is what Ads Integrity has evolved by expanding the scope to cover stakeholders beyond advertisers.
• Built and grew 300+ global XFN effort (Product, Legal, Policy, Operation, Marketing, PR, Partnership, etc.) to develop Facebook’s Ads & Business Integrity; helped the team identify opportunities, create strategies.
• Helped the team constantly make hundreds of million dollars every half by launching products and services to help well-intentioned businesses on Facebook successfully avoid or get support for policy-related issues.
• Created and led the Business Experience Team inside of Business Integrity; The team banked $1.2B+ additional revenue over just 18 months.Other Key Achievements:
• Managed and mentored 10+ Product Managers, Rotational Product Managers (aka RPM), and “Acting PMs” who were interested in becoming one. All 4 RPMs mentored out-performed the peer group.
• Launched the product experience that proactively educates advertisers during the ads creation process; this single product banked 2.5%+ of total revenue lift ($660M+/year).

• Ads Integrity is to protect people and help businesses by creating a safe, high-quality ad experience.
• Served as the first official Product Manager of the team; Created the strategy, defined the scope, honed the mission, and secured the new dedicated XFN organizations of Product Marketing, Design, Research, Content.
• Led the launch of new ads policy enforcement script that reduced policy violating ads impressions in the ecosystem by 80%+ by identifying the opportunity and persuading all regional teams in various global offices
• Worked with Engineering, Policy, and Operations to build the new system to control the quality of affiliated business model
• Led the team to build an internal API and associated product experiences leveraging machine learning to proactively detect ads policy violations and help advertisers course correct before submitting their ads; reduced.

San Jose, CA, US

• The team was new and the role started from defining the function and scope; Led initiatives that help streamline the shopping experience for buyers from 180+ countries, a business of $3B+ growing at 20%+ YoY.
• Led executive product plan for Russian buyers and the market research for Brazilian buyers collaborating with multiple stakeholders, including country managers, global inventory managers, and the strategy team.
• Created go-to-market strategy for Japan by partnering with various stakeholders, including eBay APAC, PayPal Japan, PayPal marketing, and Shop Airlines, Ltd.
• Led the partnership with PayPal Japan for holiday campaign in Japan to reach out to 30M+ new prospective buyers.
• Led global product marketing initiative for iPhone 5 launch with Marketing team, which created $22M+ incremental GMB (Gross Merchandise Bought) in 11 weeks.
• Managed and prioritized 100+ product and business requirements from cross-functional global teams, and bridging them with product organization to keep track of product launches.

San Jose, CA, US

• Drove key initiatives to develop new online products and pages to support growth of consumer electronics business of $8B+ through analyzing customer data, creating product requirement, and executing with multiple.
• Launched the new electronics shopping experience that includes new tablet shopping landing pages, cell phone finders, mobile upgrade checkers, and dynamic category pages.
• Led multiple experimental projects that later became core products: Integration of dynamic competitive pricing tool, embedded real-time merchandising widget in tablet page, and SEO enhancement by leveraging electronics.

San Jose, CA, US

• Developed fashion classification strategy to support growth of fashion business through industry research, data analysis, and customer interviews.
• Structured tool for competitor analysis and created new algorithm to optimize users’ navigational paths through analyzing demand, supply, and revenues.

Online social e-commerce start-up that provided premium food retailing services and connected local farmers with consumers all over the country; Acquired by Sedo Co., Ltd.o Problem: - Korean fresh pork industry had complicated supply chain of 8+ steps, and the commercial farms were over-using growth hormones and antibiotic for mass production. - As a.

• Social photo-sharing service where people can 'pin' images they find on the web to share with friends.
• Led an engineering team of three to launch a photo-sharing website that allows users to create and manage theme-based image collections especially for fashion items.
• The service and staffs later remain to become a foundation of establishing YourLab Co., Ltd.

• International and domestic apparel manufacturer with annual revenue of $15M.
• Initiated entry to the US market by creating and managing a sales team of five; generated revenue of $500K in the first season and $4M in three years; Helped manage the factory in China with 200+ employees.
• Led a team of three to enter domestic apparel market and increased company’s profit margin by 92% (from 13% to 25%); clients include Samsung-Tesco ($200K/season) and Costco Korea ($150K/season).
• Activated fashion retailing business by creating a strategy, conducting sales, and managing the production; first brand “Back Fire” sold in Costco ($80K/season).

• Social network for fashion where users can discover and make their own styles with others online.
• Spearheaded development of fashion networking service where people exchange information on how to wear or where to buy clothes online.
• Built partnerships with various entities to enrich the ecosystem; partners include Elle Korea, CJ E&M, Associate of Image Consultant in Korea, corporate beauty parlors, jewelry stores, photo studios, and 500+ online.

• Exhibition organizer and IT venture company with annual revenue of $12M
• Spearheaded company’s global expansion; revenue increased by 60 times ($12M) in three years
• Drove key initiatives to establish joint venture, Evernet Sdn., Bhd., in Malaysia
• Managed global sales to yield annual revenue of $300K+ by selling NFC (Near Field Communication) systems in Malaysia, Singapore, and Hong Kong
• Led online marketing initiatives for an educational theme show, Amazing Body Adventure (ABA), and attracted 1M+ visitors; the show generated $10M of new revenue in one year, an industry record.
• Helped the company export ABA to Malaysia, and led a team of 150 to promote and operate the show in Kuala Lumpur; generated revenue of $500K in 17 days.

Education record

Mba

Ba, Economics

Philosophy