Produce and star in franchise-able videos for SFGATE’s social video platforms (TikTok, Instagram, Facebook, Twitter, YouTube) of over 1 mill followersEdit a variety of social video content—short form, long-form, live streams—in real-timeUse social analytics tools and performance metrics to identify best practices for creating video content, increasing video views and key KPIs across platforms*Key highlights:-Instagram reels produced during Outsidelands 2024 accumulated 3.6 mil views and gained 900 new followers.-Created new SFGATE TikTok account upon joining, passing 1000 followers within the first month

-Bilingual field producer for The New York Times' Monterey Park shooting visual piece-Content producer, strategizer, and video editor for lifestyle creators (@brittany_broski, @imjennim, @isaasung, @sannevloet, @alaybowker) and brands (Ambercycle, DedCool Fragrances, Riverside.fm)-Host, editor, and social media manager of Asian Boss Girl featured podcast 'hAAPI hour with melissa cho'—25,000+ downloads and trailers that have garnered over 400,000 views across Instagram and TikTok.

Associate producer for Conde Nast Entertainment's tech content (WIRED + Ars Technica)-Reviewed creative pitches/topics and discussing with creative leads-Assisted creative producers and directors with research or required assets-Collaborated with producer and casting to lock in experts by participating in casting calls-Compiled shoot notes, camera, and audio reports during production (beneficial for post-production)-Provided editing notes during post-production

-Pitch potential op-ed ideas that are timely and relevant-Write op-eds for NAACP staff thought leaders, state conference presidents, board members, branch leaders, that have appeared on media outlets such as CNN Opinion and USA Today-Write sample letters to congress/state legislatures

-Develop, produce, direct, and co-host a spec pilot for Jubilee Media’s YouTube platform of over 7 mil subscribers-Brainstorm and polish current and potential show/one-off ideas with other Jubilee directors

Dateline NBC, LA Bureau-Logging footage (court tapings, interviews, home footage, b-roll), organizing evidence, and fact-checking episodes before air-Researching stories and investigations through phone calls or online through news articles and social media-Pitching cases to senior producers in New York-Calling courts and police depts to obtain legal documents and reports

-Designs graphics with digestible facts on trending topics/breaking stories-Posts photos/videos to feature current staff, alumni, and recently produced packages-Schedules live Q&A interviews with our medical correspondent regarding COVID-19 updates-Brainstorms and implements new ideas to publicize Chapman Newswww.instagram.com/chapmannews

-Tracks latest case numbers frequently & stays informed of coronavirus hotspots-Writes readers/VOSOTs on big COVID-19 news for Orange County's only weekly news broadcast-Pitches relevant package ideas about international news (with emphasis on the global pandemic)-Films, edits, and anchors weekly-Assist other producers by brainstorming pitches, researching and collecting footage, offering feedback

-Find and develop ideas and subjects to cover-Research stories from newspapers, websites, and blogs-Create compelling pitches strong enough to be greenlit by creative team-Perform outreach to story subjects-Help with episode copy, interview questions for shoot, etc.

Helping create digital exclusives for popular Bravo reality shows (Real Housewives, Project Runway, Below Deck, etc), which are published on social media (Ex: IGTV, YouTube), Bravo's mobile app, and BravoTV.com

-Researched archival footage, b-roll, and edited interview footage for news magazine program (問答神州)-Pitched ideas for potential future topics and guests-Observed all aspects of post-production work and assisted directors/producers whenever possible with a can-do attitude