CHO Pei Lin, Managing Director of APRW, is a pioneer in introducing Disputes Communications / Litigation PR to Singapore & her forte includes providing strategic communications consultancy in public affairs & public education campaigns, corporate, disputes/litigation & crisis communications, government relations, real estate & insurance work. Her strong acumen for developing creative & effective communication strategies has seen her sought after by clients ranging from government agencies, to global listed companies & non-profit organizations. Pei Lin led the integrated marketing, communications and events of SAF50 & provided strategic PR work for the whole-of-government communications approach towards SG50; the commemoration of of SAF50, RSN50 & RSAF50; & RSAF55. Other key projects include the annual Total Defence campaign for more than 10 years; the amendments to the Children & Young Persons Act for MSF in 2019 & 2020; enactment of the Mental Capacity Act; the enactment of the Re-Employment Act with MOM; providing strategic media relations work for the launch of a nationwide campaign “Way to Go!” for the National Productivity and Continuing Education Council; the Boys’ Brigade Share-a-Gift Box project; Sing, Love music project; & the Families for Life Celebrations. She has an extensive portfolio of real estate projects including Lake Life, Gem Residences, Park Place Residences at Paya Lebar Quarter, Wallich Residence, Martin Modern, Meyer Mansions, Guoco Midtown & Perfect Ten.Pei Lin provides clients with rich insights & deep experience on crisis communications or disputes in areas such as a regional data breach of customers' details; a privately held company’s divestiture of shares in a manner without alarming stakeholders; retrenchment exercises; assisting the biggest global food service manufacturer over a product recall; taking a case to the “court of public opinion” on behalf of a company wrongly accused of anti-competition; providing advise about internal & external communication related to management changes & reputation damaging allegations; intentionally drawing media & public attention to litigation by a small corporation against prominent businesses & governmental entities; consulting & advising media/public response to criminal investigations & prosecutions. She is also a Specialist Mediator with the Singapore International Mediation Centre & an Accredited Mediator with the Singapore Mediation Centre. Specialties: Crisis & Litigation Communication; Public Affairs & Government Relations; Real Estate; Corporate Communication.