Isha Chopra Email & Phone Number

Pune, Maharashtra, India

India

As a marketing manager, I need to ensure the marketing plans for the Exams business are delivered through professional marketing expertise and execution. My role involves campaign development (online & offline), execution, measurement, continuous improvement to deliver effectiveness (desired impact) & efficiency (ROI).  Prepare the Marketing Action Plan within the allocated budgets to achieve ROI objective. Develop and manage online campaigns on social media, Google ads, and… Show more As a marketing manager, I need to ensure the marketing plans for the Exams business are delivered through professional marketing expertise and execution. My role involves campaign development (online & offline), execution, measurement, continuous improvement to deliver effectiveness (desired impact) & efficiency (ROI).  Prepare the Marketing Action Plan within the allocated budgets to achieve ROI objective. Develop and manage online campaigns on social media, Google ads, and campaign monitor. The setting of the KPI and continuous monitoring via Google Analytics and SEMrush Execution of B2B marketing plans like incentives, festive offers, awards, webinars training programs, walkthroughs, recovery communications and off-line branding support. Develop organic automated email marketing strategy. Devising the content strategy and ensuring the timely and effective execution of the content plan on the required channels. Conceptualize and design all the creatives and implementing communication related to B2B and B2C. Creation and delivery of social media plan and report insights. Mapping paid campaigns to the granular level, analyzing GA reports and optimization of performance. Measure & analyze campaign performance and research on keyword performance quarterly as per SERP. Creating training modules for BD and sales force to target different TGs. Launch new test centers and planning exterior and interior branding. Planning and undertaking On-page SEO practice to simplify website user experience and improve the organic search ranking to 1st page on SERP. Show less

India

Marketing manager

Noida Area, India

Planning (online & offline) marketing strategies involve a variety of tasks, including managing Paid Media, PPC & Affiliate Marketing, Social Media Marketing, Email Marketing, market research and new products launch.Marketing strategies Planned digital marketing campaigns, including SEM, email, social media advertising. Designed website UX/UI using Figma tool. Maintaining the company website and timely product updates on the site. Completed On-page and… Show more Planning (online & offline) marketing strategies involve a variety of tasks, including managing Paid Media, PPC & Affiliate Marketing, Social Media Marketing, Email Marketing, market research and new products launch.Marketing strategies Planned digital marketing campaigns, including SEM, email, social media advertising. Designed website UX/UI using Figma tool. Maintaining the company website and timely product updates on the site. Completed On-page and off-page SEO optimization. Content planning and execution on social media and blog pages. Developed offline (BTL) product marketing plans and campaigns to create product awareness. B2B branding in Beauty Expo at Pragati Maidan in Nov. 2017 and awarded for 2 nd best stall and 4 th best sales. Design and implement PR strategies aligned with business targets with PR Agency. Successfully launched 300 products on various marketplaces such as Amazon, Purple, Nyka, Flipkart.Planning and Development Brought 188 new products by proposed “Market Requirements Data”. Outlined long-term strategy of the product and created a product road map of new launches. Determined product specifications, positioning, price, P&L, and product policies. Manage products’ packaging design, sample production, testing and packaging legal metrology. Handling supplier and negotiation traders and saved the company’s cost up to 15%. Show less

Delhi Area, India

My job role was to establish marketing strategy and lead the e-commerce company primarily focused on ladies’ apparel. End to end responsibility for the organization branding & marketing (Online and Offline). Develop strategies, implement, manage budgets & ensure maximum brand visibility. Conceptualized UX and UI of the entire website. Also simplified the checkout process into 3 steps. Execution of Search Engine Optimization and increased organic website visitors. Accountable… Show more My job role was to establish marketing strategy and lead the e-commerce company primarily focused on ladies’ apparel. End to end responsibility for the organization branding & marketing (Online and Offline). Develop strategies, implement, manage budgets & ensure maximum brand visibility. Conceptualized UX and UI of the entire website. Also simplified the checkout process into 3 steps. Execution of Search Engine Optimization and increased organic website visitors. Accountable for continuous review and active management of the website and other online platforms: Amazon, Myntra, Jabong, Limeroad, Flipkart. Social media optimization and marketing. Implemented paid digital marketing strategies on Google ads and social media platforms to increase turnover. Expanded product range (100 SKUs) by identifying market potential. Oversaw the competitive landscape and demographics to position the category in the market. Show less

Gurgaon

My primary job was to assist and facilitate the marketing (for branding) and sales (for business development) team. Planned and implemented P.R. activities and designed events for brand promotion monthly. Responsible for M.I.S reporting and product benchmarking report, specifying market requirements. Developed Market and Product requirement data through market research and competitor landscape analysis. Created training modules and trained approximately 450… Show more My primary job was to assist and facilitate the marketing (for branding) and sales (for business development) team. Planned and implemented P.R. activities and designed events for brand promotion monthly. Responsible for M.I.S reporting and product benchmarking report, specifying market requirements. Developed Market and Product requirement data through market research and competitor landscape analysis. Created training modules and trained approximately 450 executive/managers pan India. Executed marketing plan for new products’ launch: Panasonic Air purifier, Trimmers and Beauty Steamer. Show less

Bachelor'S Degree, Art/Art Studies, General

Master Of Business Administration (M.B.A.), Operations Management And Supervision

Art/Art Studies, General