Choque Ling Lau Email & Phone Number

Amsterdam, North Holland, Netherlands

As Creative Director at Colourcake, I lead a team of 12 talented creatives, specializing in shaping brands within the fashion, hospitality, and lifestyle industries. Together, we’re driven by curiosity, craftsmanship in design, and a focus on creating work that connects with a human touch.— From our studio in Amsterdam, we collaborate with global leaders like Tommy Hilfiger, Volkswagen, Pink Gellac, and The Social Hub to bring their brand a life. Whether it’s crafting bold brand identities, launching campaigns across markets, or producing premium content for digital and print, I ensure our work delivers both creativity and impact.— Clients Collaboration: Worked closely with clients and stakeholders to deliver tailored creative solutions, integrating brand messaging into cross-platform campaigns and ensuring alignment with overall brand strategy.— What excites me most about this role is the opportunity to combine creative vision with strategic thinking. As part of the Management Team, I work closely with internal stakeholders to drive innovation, refine processes, and set ambitious goals that keep our agency moving forward.For me, creativity goes beyond aesthetics—it’s about building connections, telling meaningful stories, and leaving a lasting legacy.

Naarden, North Holland, Netherlands

Visual Identity | Creative Concept | Restyling | RebrandingArt direction, creative branding, and concept & strategy development for all digital products of the brand, including the print magazine, specials, website, social media, marketing campaigns, CRM, photo shoots, videos, audio campaigns, digital platforms, events, retail, and webshop.— Partnerships & Advertising Collaboration: Worked closely with partners and advertisers to deliver tailored creative solutions, integrating brand messaging into cross-platform campaigns and ensuring alignment with overall brand strategy.— Art Department Leadership: Established and led a brand-new art department and creative team, driving innovation and consistency across all touchpoints.— Publishing System Overhaul: Oversaw the implementation of a new publishing system, improving workflow and content production efficiency.— Digital Payment Wall Initiative: Actively participated in the working group for the Digital Payment Wall Initiative, helping to set up and launch the pilot project.

Amsterdam Area, Netherlands

Visual Identity | Creative Concept | Restyling | RebrandingThe National Geographic brand has been a leading name in the field of nature, people, and animals since 1888.Restyling & Rebranding: Modernized the Dutch edition of National Geographic Traveler, working within the design framework established by the National Geographic U.S. team while introducing a raw, authentic aesthetic.— Creative Direction: Led the visual identity, creative concept, and art direction across multiple digital and print platforms, including specials, website, social media, marketing campaigns, and retail.— Design Concepts: Designed innovative, award-nominated covers for all National Geographic Specials.— Founder & Art Director: Launched National Geographic Escapes, a luxury travel magazine, defining its visual identity and design direction.

Amsterdam, North Holland, Netherlands

Visual Identity | Restyling | Creative Concept | Rebranding— Led art direction, creative branding, and concept & strategy for all digital products, including the website, specials, social media, marketing campaigns, collaboration with advertisers and premium brands, CRM, photo shoots, video and audio campaigns, digital platforms, events, retail, and webshop.— Award-Winning Restyling: Directed two major restylings of Esquire, both of which were honored with the Mercur Award for Best Art Director, a first in the history of the Dutch awards.— Partnerships & Advertising Collaboration: Worked closely with partners and advertisers to deliver tailored creative solutions, integrating brand messaging into cross-platform campaigns and ensuring alignment with overall brand strategy.

Amsterdam, Noord-Holland, Nederland

Concept & design for magazines specialso.a. Big Watch Book

Haarlem Area, Netherlands

Responsible for all creative output and the creative team. I directed the creation, planning and delivery of a strategic creative vision in video production, content format development, branded content and (social) content strategies.

Amsterdam, Noord-Holland, Nederland

Managing a creative team for high-end fashion photoshoot productions. Creating concepts, location scouting, guiding the photographers & editorial design and overviewing final publication and budget.

Amsterdam, Noord-Holland, Nederland

Restyling l rebranding FEM MagazineExecutiveLIFE

Kyiv City, Ukraine

Founder, creative consultant and creative lead for 17 brands, including women's monthlies, lifestyle and city magazines, home decor, in-flight magazine, glamour and fashion glossies and restaurant guides.

Stockholm, Provincie Stockholm, Zweden

Founder and Creative consulting & developing for a Woman’s Monthly, a pilot project.

Amsterdam

— New Business Editorial & Development— Research and development of new lifestyle magazine opportunities— Concept and design for pilot projects— Redesign & concept for Lifestyle Glossy, transforming newspaper "Telegraaf" weekend |supplement into the independent women's magazine 'Vrouw'— Redesign & concept for Lifestyle Magazine 'Hitkrant,' transforming it froma music magazine to a girls' magazine— Developed 'Idols Magazine' in collaboration with RTL4, Blue Circle, and Fremantle Production (UK)— Art direction and graphic design for Cosmogirl— Redesign, concept, and design for Elegance