Each year, the Aquera platform automates tens of millions of joiner, mover, leaver transactions for millions of workers around the world. Worker onboarding to IT from HR applications is automated in real-time into critical business applications and corporate directories like Active Directory, Entra ID and Okta. Aquera has pre-built integrations to over 40 HR applications and over 800 business applications.

I started at Genesys as a consultant to product marketing defining the early story line for customer journey management. This evolved into a full-time product strategy position where I delivered market and competitive analysis on a team that resulted in the company purchasing our next closest enterprise competitor to acquire its cloud native SaaS CX solution (now Genesys Cloud CX). From there, I transitioned into product management on the cloud team to support the transformation of our enterprise solution first into a cloud native service on AWS and then to multicloud on Azure and GCP via Kubernetes. I finished my last two years at Genesys establishing a platform product management practice with three PMs (covering infrastructure services, SRE/observability, CICD for AWS/Azure/GCP) while also serving as the portfolio and program management lead (~solution train engineer in SAFe terminology) for the Multicloud CX Platform.A recurring theme of my tenure at Genesys is passion to improve how we collaborate and align efforts. I drove the 2000+ organization-wide initiative to refresh our portfolio and product management tools and practices, training the organization on lean/agile practices that helped us deliver better outcomes dramatically faster.

Consulted enterprise tech companies supporting go-to-market strategy and execution. Clients included VMware, Juniper Networks, Cloudscaling, Cloudian, nCircle Network Security, Intuit and Sun Microsystems.

RightScale created the cloud computing management market in 2007, enabling customers to deploy and manage their applications in the cloud with twice the reliability and half of the usual effort. At RightScale, I drove the product marketing strategy, created core product messaging, drove lead generation programs (leveraging a TCO Calculator and State of Cloud survey), and worked to improve the customer onboarding and usage experience from free trials to production workloads.

Managed the product development lifecycle and roadmap for the MediaTrust Performance Marketing Platform including recommendation engine, lead brokerage and affiliate marketing functionality. Refactored processes within a Jira/Confluence implementation to increase agility and speed releases. Inc Magazine ranked MediaTrust as the 9th fasted growing company in the United States by revenue growth from 2006-2009.

Drove product marketing, demand generation and sales enablement for EAI, BPM & SOA solutions. Created product messaging framework and consistent suite graphics for consistency across delivery channels. Briefed analysts to help place and maintain SeeBeyond as a Gartner magic quadrant leader.

Designed, developed and deployed solutions for enterprise document and web content management.Launched a suite of quality management applications with technology partner PwC to accelerate the sales and deployment process.

Developed and deployed content management and ERP solutions for pharmaceutical, health care services, hospitality, discrete manufacturing and government clients. On these varied projects I cultivated a lasting affection for simple software logic layering to address complex problems... and effective consulting practices for rapid problem solving.