• Orchestrated the art direction across all creative disciplines from concept, illustration, production art, marketing, UI UX, animation, Unity VFX, audio, and technical integration. • Developed and implemented a cutting-edge remote talent acquisition strategy, streamlining the hiring process and enabling the team to scale rapidly, reducing talent acquisition expense by 89.5% and optimized outsourcing expenses by 70%.• Directed the creation of a unique IP from scratch and scaled a new division from 4 pax to 20+. Overcoming design challenges to produce a marketable game within 2 years. • Empowered 6 individuals to secure senior and leadership promotions through direct training and mentorship.• Mentored the team on design thinking and creative process which lead to significant performance and visual benchmark improvements.• Designed and integrated the P.A.C.T method to ensure proactive, assertive, communicative, and transparent teamwork. This allows talents to thrive in an empowered and autonomous environment. • Streamlined project workflows by using Jira, Figma, and Slack to effectively connect product, tech, creative, and executive teams together on sprints. • Established external partnerships for comics, animation, toys, and merchandise, enhancing IP branding and market reach.• Managed budgets and OKRs, assembled a lean, autonomous outsource team, reducing headcount margins significantly.

• Power on your ideas! Our team creates beautiful, high-fidelity UI UX for games and apps. Zero to One is challenging, so let's form a pact with us as your design partner.• Consulting startups and leadership teams on my "Forming a P.A.C.T - 100% Distributed " scaling system and technique.• Coaching team leaders on distributed workforce structuring to reduce overhead expenses, global talent acquisition, burn rate, and revenue margins. This approach includes roadmap setting, asynchronous production pipeline design, effective communication channel setup, and sustainable team management

• Lead a digital merchandising startup in collaboration with notable brands from China (NONOPANDA)

• Pioneered the narrative and content for SolChicks Web3 ecosystem games, inspired by Nintendo and Marvel strategies. Crafted a diverse array of engaging content to attract a broad user base from various genres to the SolChicks Franchises, driving user engagement and brand loyalty.

At Tappy Yoka, we want to show children important virtues to embrace when growing up. We want to enrich our children's soft skills by teaching them empathy, compassion, humility, creativity, teamwork, and perseverance. We will introduce modern toddlers to critical soft skills and relevant topics that will have a long-lasting positive impact in their life journey. Through the eyes of vivid animal personas, we will provide our future leaders with important perspectives on topics such as special needs, racial harmony, integrity, etc.

• Pioneered a fully remote global business unit of 75+ talents from scratch to manage various game IPs, live operations, CRM/CM marketing, user acquisition, and talent acquisition.• Effectively managed partnerships with external development studios, overseeing outreach, vetting, negotiation, project production, and deliverables, assuring high-quality outcomes and timely execution.• Optimized Playstudios' international operation strategy and production pipeline, improving workflows and efficiency.• Reduced overhead costs by 50% while maintaining or exceeding industry standards, demonstrating financial management and quality dedication.

• Managed a 100% fully distributed company, significantly reducing production costs and increasing revenue margins, exemplifying efficient remote leadership.• Successfully scaled Fox Cub Games from a mere 4 people to a diverse and dynamic team of 50 remote employees spanning 16 countries and all major international time zones, highlighting effective, global team management.• Directed the creative direction for multiple successful projects, including SEGA Slot, awarded "Best Casino Game of 2018" by Apple and Google, and Slots Vacation, a top 25-grossing Casino app on iOS. Showcased versatility in guiding varied art styles from cartoony and realistic to classic across a dozen mobile slots apps.• Managed hiring, production, and creative direction for Illustrators, Concept Artists, UI/UX, Animation/VFX, Audio, Tech Artists, Marketing, and external IP holders.• Managed pre-production, development, live operations, marketing, user acquisition, and data-driven iterations/cadences to ensure a successful product development strategy.• Developed new Unity shaders, tools, and prefabs alongside developers to optimize Unity3D gaming assets and sequences, enhance technology, and improve gameplay.

• Orchestrated the full-cycle development, direction, and launch of 1UP Casino across mobile platforms, boasting 15 unique slots, all accomplished within an impressive two-month timeframe.• Upheld a rigorous production cadence, overseeing the release of 2 new Slots for 1UP Casino every week, demonstrating exceptional project management and efficiency.• Led the art direction for HTML5 and cross-platform Real Money Gambling/Virtual Currency games, showcasing versatility and understanding of different gaming platforms.• Collaborated closely with the production team, setting schedules, visual benchmarks, and effectively delegating tasks to ensure smooth workflow and timely deliverables.• Built strong relationships with outsourcing partners, guiding game engine construction and art asset implementation, fostering collaborative success.• Crafted comprehensive design docs, animation specs, and visual libraries for new intellectual properties, demonstrating an attention to detail and creative insight.• Managed creative hiring and resource allocation within the art department, ensuring optimal team composition and utilization for efficient project execution.

Castleville:• Conceptualized and illustrated diverse elements from characters to props, and collaborated with Disney Pixar to create cross-promotional materials, adding an iconic touch to the game.Social Casino:• Pioneered Zynga's first venture into the slots market, leading a team of artists to craft concepts, illustrations, and UI/UX design for top-tier games like Willy Wonka, Wizard of Oz, and Riches of Olympus.Zynga Central PM Team:• Collaborated with key stakeholders, including the CEO, to conceive and develop fresh, blue-ocean IPs. Managed art production, outsourced materials, and quality control across external and internal teams.• Partnered with Lead Engineer and Product Managers to create and implement art assets, lending expertise to the art style, concept, UI/user experience, and game design.• Crafted visual communication and brand development strategies for a spearheading division targeting novel IPs, helping carve out a distinct identity in new markets.

• Concept designs and setting visual styles for Next-Gen Video Game Slot Machines.• Designed characters, environments, and user interface in various artistic styles based on production needs.• Illustrated backgrounds and slot symbols.• Animated characters and visual effects in Flash, Aftereffects, and Particle Illusion.Games Shipped:• Baron Von Bacon's Million Credit Bonus• Battleship• Leprechaun's Gold• Princess Bride• Jade Palace• Invaders from Planet Moolah• Invaders from Planet Lemmings• Hasbro: The Game of Life• Monopoly Prime Reel Estate

• Created environmental concepts and character designs for Section 8, an unannounced FPS and an unannounced MMORPG.• Assisted lead creative director in organized small-strike teams for creating 3D visualizations of character models, 3D landscapes, sky boxes, and environmental props.Games Shipped:• Section 8• Unannounced project

• Led a small marketing team in the development of marketing strategies for student recruitment.• Assisted academic main instructors in the development of comprehensive training materials on storyboarding, life drawing, and animation.• Instructed students in the fundamentals of visual narrative, including composition, storyboarding, drawing, film analysis, and 2d/3d animation principles.• Speaking in public at open house lectures.

• Character design and 3D modeling for an Unity3D OpenGL social web simulation game.• Supervised the outsource production of 3D Motion Captured animation from S. Korea to ensure styleswere consistent with in-house design spec.

• Junior designer and animator on an animated series, Odd Job Jack.