Emma Chou Email & Phone Number

British Columbia, Canada

Shanghai, China

Managed all stages of the product development from concept to launch, collaborating with internal cross-functional teams and external agencies, vendors, manufacturers.*Gymboree Technology creates online educational content that further extends the Gymboree Play & Music offline experience into homes. Consumer products department makes and develops all physical products for Gymboree Play & Music online and offline contents and stores.

Shanghai, China

Co-founded premium baby care brand Jellandia. Gymboree China bought the brand and now Jellandia is an in-house brand used in 500 Gymboree's playgrounds.

Beijing, China

- Established a new brand, visual identity, and product line for a baby product retailer with over 500 stores nationwide. - Recruited and trained a team that increased the category-wide 20% gross margin to 65%, exceeding the initial target of 50%, through pricing and sourcing strategies.- Created sourcing guidelines and strict factory due diligence checklists as well as training and promotional materials for each new product. - Managed brand marketing efforts, pricing strategy based… Show more - Established a new brand, visual identity, and product line for a baby product retailer with over 500 stores nationwide. - Recruited and trained a team that increased the category-wide 20% gross margin to 65%, exceeding the initial target of 50%, through pricing and sourcing strategies.- Created sourcing guidelines and strict factory due diligence checklists as well as training and promotional materials for each new product. - Managed brand marketing efforts, pricing strategy based on rigorous price optimization through testing and analysis of customer reaction to various price points.- Built a team KPI dashboard and various business intelligence tools to assist in this process and facilitate data analysis. Show less

Seoul, Korea

- Collaborated with R&D and manufacturing partners, managed product roadmaps and resolved engineering conflicts and technical problems for computer peripherals; two of which won CES Innovation Awards in 2013.- Organized presence at international trade shows and planned events, managed the online influencer base. Negotiated and lowered overall advertising costs by 40% while maintaining the same reach.

Seoul, South Korea

- Worked with design team and assisted licensing director to extend "Pucca" through products that consumers desire and embrace. - Coordinated a major animation project with cross-functional and cross-cultural teams from The Walt Disney Company Ltd, UK and Imira Entertainment, Spain. Organized schedules, deliverables, conference calls and gave investors updates on project progress.