Choulyin Tan Email & Phone Number

Petaling Jaya, Selangor, My

Petaling Jaya, Selangor, My

Petaling Jaya, Selangor, My

Petaling Jaya, Selangor, My

Petaling Jaya, Selangor, My

- Provide direct consultation to C-level Senior Management and Executive Directors- Lead, direct and implement media strategies and communication efforts for a wide array of local and global clients from a wide range of industries, including, but not limited to Hospitality, Property, Retail, Finance, Sports, Software, Technology, and Education.- Lead and manage a team consisting of Brand Managers and Brand Executives of various levels as well as directly liaise with the company’s other business divisions such as the creative, editorial and digital teams.- Plan and execute from end to end, a variety of major events which include Million Dollar Feet™ (a GO initiative); Slide the City; and Sheila Majid's Exclusive Showcase at Belum Rainforest Resort, amongst others.- I spearheaded and led a project with Dato’ Sheila Majid which generated a total Media Value of over RM20 million over a short span of three months, and garnered coverage across major prints, broadcast, and digital platforms. This campaign won the Gold for Best PR Idea MARKIES Award organised by Advertising + Marketing Magazine.- One of the campaigns I spearheaded with the GO Communications team was PLAY-DOH Malaysia’s 60th Anniversary project whereby I worked with 60 KOL’s to produce a video to wish PLAY-DOH Malaysia Happy Birthday. To this day, I manage the PLAY-DOH account and continue to lead the ideation and execution of the brand’s PR efforts across the nation.- As GO Communications developed and grew a Digital Division, my role expanded to ensure that my current and potential clients benefited from this, and thus, I became directly involved in maximising my clients’ brands through digital and social media efforts.- Liaised and collaborated with agencies within the ASEAN region with industry colleagues from countries such as Indonesia and The Philippines.- Managed PR accounts for global brands such as Starbucks, Waze, Banyan Tree, Under Armour, Hasbro, and Slide the City.

Petaling Jaya, Selangor, My

- Provide direct consultation to C-level Senior Management and Executive Directors. Lead and implement media strategies and communication efforts for respective clients.- Spearheading planning and execution of effective media strategies and campaigns across all platforms to create awareness across local and international media.- Liaise with various media houses, and work together to implement media partnerships for respective clients.- Worked with clients from a wide range of industries including, but not limited to Hospitality, Property, Retail, Finance, Sports, FMCG, Software, Technology, and Education.- Directly involved in the execution of Project Campaigns for clients, and have consistently achieved and delivered KPIs set by the client.- Major events planned include Slide the City, Million Dollar Feet™, and Sheila Majid's Exclusive Showcase at Belum Rainforest Resort.

Petaling Jaya, Selangor, My

- Provided direct consultation to C-level Senior Management and Executive Directors. Led and implemented media strategies and communication efforts for respective clients.- Involved in the preparation of all related Press Kit materials and preparation and presentation of monthly PR reports for respective clients.- Managed and liaised with Business Media, Analysts, and Fund Managers, on top of providing copywriting for Annual Reports, e.g. Chairman’s Statement, Business Reviews, and CSR Statements.- Managed and organised corporate events for clients, e.g. Prospectus Launches, Press Conferences, Signing Ceremonies, Media Briefings, Analyst and Fund Managers’ Briefings etc. - Worked with clients from a wide range of industries including, but not limited to Property, Aviation, Finance, Software, Oil & Gas, Commodities, and Technology.

- Planned and performed audit for various types of companies- Preparation of Audit Reports for Companies to assist in the preparation of Annual Reports- Liaising with managers of Companies regarding deadlines for their accounts