Shu Hua Chou Email & Phone Number

Taipei, Taiwan

- Team Leadership and operatins Management: Led a cross-functional marketing team, covering areas such as sales, advertising, marketing, and product management. By integrating team operations, I successfully met business targets and took responsibility for the company's P&L, ensuring consistent profitability.- COO of PChome Store since April 2023: Overseeing the integration of overlapping business functions and human resources across both platforms, significantly improving operational efficiency. Additionally, I developed a transformation plan for PChome Store.- Public Relations and Strategic Partnerships: Acted as the keynote speaker at press conferences and collaborative events, driving strategic partnerships with government entities (e.g., Chiayi, Taoyuan, and Keelung city governments) and cross-industry platforms. These efforts enhanced the company's influence in the public sector, improved brand image, and laid a foundation for future collaborations.

Taipei, Taiwan

- Market operations and GMV Target Achievement: As the leader of the marketing department, I was responsible for setting and achieving GMV goals, managing domestic and cross-border markets, advertising operations, and partner relationships. Led the team in driving business growth and market expansion, ensuring the stability of various business segments in a competitive landscape.- Business Strategy and Category Advancement: Developed and implemented business growth strategies with a focus on niche categories, achieving a compound annul growth. By adopting a market differentiation and blue ocean strategy, we successfully distinguished ourselves from competitors, creating unique and attractive market opportunities that laid a strong foundation for the company’s growth.- Offline Market Participation and OMO Integration: Engaged deeply with offline markets by organizing 15 physical exhibitions, successfully converting offline target users to online platforms and achieving OMO (Online-Merge-Offline) synergy. This effort significantly increased brand recognition for Ruten. Partnered with major exhibitions, such as international anime expos, resulting in a threefold daily increase in new users during these events. -Leveraged youth-preferred promotional channels such as Vtubers, anime IPs, idols, and KOL collaborations, replacing traditional advertising methods. These innovative approaches allowed for more precise targeting of key customers after experimentation.

Taipei, Taiwan

-Advertising Monetization Management: Responsible for market research, advertising product service planning, key client maintenance, and advertising conversion review, contributing significantly to the company's net profit.-Advertising Strategy and Promotion: Developed and implemented advertising product strategies, successfully launching a new keyword bidding advertising product to replace the old exposure-based advertising. The process included product strategy, planning, launch, testing, and market promotion, with continuous optimization based on user needs to achieve business goals.-Network Partner Collaboration: Collaborated with advertising agencies such as Google, Criteo, and TenMax, generating an annual revenue.

Taipei, Taiwan

- Business Development: Possess extensive practical experience in business development, successfully partnering with internationally renowned companies such as eBay, Gmarket, and Rakuten. These collaborations facilitated cross-border market expansion, creating new growth opportunities and enhancing international competitiveness.- Collaboration Achievements: The CBT product service, under user leadership, received the 2022 Taipei Neo Trade Award for Excellence, marking it as Taiwan's first platform to integrate international transaction models.- Building New Business Units: Established a new business unit from scratch and achieved sales goal within the first year, including setting a record in a single month.

Taipei, Taiwan

-Large-Scale Event Planning and Execution: Led the planning and execution of major events such as 618, 99, and Double 11. Through precise event planning, deep discounts, targeted advertising, and free shipping subsidies, successfully achieved a daily sales goal.-Budget Control and ROAS Achievement: Fully responsible for managing the marketing budget to ensure ROAS (Return on Ad Spend) met conversion targets. Under my leadership, demonstrating exceptional skills in financial management and resource allocation while maximizing market investment returns.

Taipei, Taiwan

-Product Service Planning and Promotion: Responsible for product service planning across the entire Ruten platform, including market research, business model development, user experience design, competitive data monitoring, and market promotion. Successfully launched competitive product services such as the instant messaging tool "RuluTong," a long-term pre-order mechanism, and a cross-border product introduction platform model.-Product Benefit Estimation: In addition to ensuring successful product launches, led product managers in benefit estimation and planned activities to drive user adoption, resulting in tangible benefits. Established a company dashboard report to continuously optimize products through data-driven insights.-Cross-Organizational Coordination and Solutions: Possesses a solid IT background and strong communication and coordination skills across organizations, able to find optimal solutions between business goals and R&D resources, as well as negotiate business terms with external partners.

Taipei, Taiwan

-Performance and Revenue Monetization:As the target leader for the second-largest category—men's fashion—on the auction platform, responsible for achieving annual sales of 2 billion and revenue of 250 million. Through precise market analysis, data-driven decision-making, and effective seller supply chain management, I successfully improved the revenue monetization rate for this category, making it one of the most profitable categories on the platform. I was promoted within my second year due to these achievements.-Brand Coaching and Management:I adopt a customer-centric approach to deeply understand brand needs. I have coached over 100 suppliers, including PAZZO, Life 8, One Boy, and CACO, all of which have achieved annual GMV exceeding 100 million. Through innovative thinking and strategic planning, I have facilitated their transformation, helping these brands become leading sellers in the men’s fashion category on the platform.-Business Achievement and Supplier Management:With strong domain expertise, I demonstrate robust planning execution and adaptability, swiftly adjusting strategies in response to market changes. I have led category event planning, pricing negotiations, and supplier operations coaching, enabling suppliers to achieve business growth and successfully meet GMV and revenue targets.-Supplier Development:Focusing on category strategy, I actively develop key suppliers suitable for the target market. I have traveled extensively across northern, central, and southern regions to expand partnerships, successfully developing over 100 cooperative suppliers that effectively support business growth.

Taipei, Taiwan

-Significant Performance Improvement:After taking over the men’s clothing business, I achieved a 50% increase in sales, reaching the highest sales figures in history, leading all categories in growth. Due to my outstanding performance, I was awarded the Best Employee Award at Rakuten within a year, showcasing my exceptional ability to rapidly enhance performance and create value.Collaboration with Renowned Brands:I am dedicated to providing precise sales strategy support for partner brands. I successfully assisted brands such as EDWIN, Show Luo's STAGE, and Mayday's STAYREAL in exceeding annual sales of 10 million, with STAGE surpassing 15 million in sales.Advertising Sales:Achieved over 120% of advertising sales targets for six consecutive months and realized a 200% target achievement rate in university course sales. I led suppliers to actively learn and educate sellers on effectively utilizing advertising to enhance sales results, encouraging them to participate in courses to strengthen their marketing knowledge and emphasize the importance of brand management.Event Planning:Leveraging innovative thinking and exceptional execution capabilities, I successfully planned and launched multiple business events and projects, each achieving at least a 20% increase in GMV. I closely collaborated with participating merchants, providing operational strategy support to ensure maximum event effectiveness.

Taipei, Taiwan

-Website Development and Innovation:In the development and innovation of the PChome online shopping website, I led the design and optimization of various services, features, and architecture, enhancing both the front-end user interface and back-end system processes comprehensively. With a strong foundation in UID, UED, and user-oriented design principles, I ensured that each innovation improved user experience and operational efficiency, resulting in higher user satisfaction and retention rates.-Cross-Department and Cross-Organization Collaboration:I successfully integrated resources across multiple departments, including ART, IT, Marketing, and PR, to ensure smooth product launches. In external collaborations, I was responsible for negotiating cross-organizational projects, including API integrations and strategic alliances. These partnerships introduced diverse resources and innovative services to the platform, driving the company’s diversified development.-Significant Achievements and Honors:I participated in several important projects, including the 24-hour shopping initiative, and successfully collaborated with Google to launch iGoogle Gadget 2.0, demonstrating exceptional innovative capabilities. I received several honors, including the 2008 Ministry of Economic Affairs Industrial Innovation Award and the Best E-Commerce Bronze Finger Award.-Cross-Platform Partnership Collaboration:By leveraging API integration and automation technology, I expanded business development channels. In the operations of the Ruten auction sales channels, I successfully generated approximately 25 million in annual revenue and added 1,000 new users for PChome. This low-cost, high-efficiency project showcased my dual capabilities in product planning and operational management.