Espoletta Marketing is a spinoff from Solarex Imaging. Whilst the latter is tasked in developing and building brand awareness for individual clients in their specialised industry, Espoletta is built on a similar platform, but serves a wider audience as an online lifestyle journal. In a world where advertising is essentially dead (who among us consciously consume advertisements anymore?), the only way for businesses to reach out to their audience is by storytelling. Honest and unbiased storytelling.My main responsibility is managing and maintaining a balanced operation, of a three-sided see-saw. These three sides consist of original content creation (managing journalists), matching contents to specific businesses (clients) to help them tell their stories, and keeping the stories interesting enough to keep the audience engaged.It's basically an online version of a lifestyle magazine, that caters to consumerism across all industries. If it's something that consumers would be interested to know more about, then Espoletta is interested to tell its story. We're bring journalism back to the golden age.

Brand consultant specialising in building and developing our clients’ brand identity. Main task is to convey our clients' message from a complex, high level language, to the basic and primal form, a language that everybody understands. Then convey their message across to their clients effectively, regardless the cultural or geographical background.With the information superhighway, I help develop our clients’ brand identity by building their cyber presence, starting with a corporate website as a brand anchor, then making their presence felt across social media. It’s not about having a website, but to make their presence felt, and getting their message effectively.Clients that we have worked with include :-Shadowfax Sdn. Bhd., Shah Alam, Malaysia.Branding Consultant.Revamp existing corporate website, and made it into a more “people friendly” format. Put up a “human face” to an otherwise “faceless” cyber presence. Initiated a host of corporate social media accounts, and linking them to the corporate website. Helped to develop a culture to maintain a living and breathing web presence, so that their web presence reflect their active business.Trust Alliance Technology Ltd., Dhaka, Bangladesh.Branding/Corporate Consultant and Corporate Trainer.Streamlined an effective internal corporate communication technique, enabling them to develop an in-house orientation programme for new recruits, as well as continuous employee development. Also helped to develop an attractive employer brand, so that they can attract new talent while retaining existing ones. Conducted corporate training in Identifying and Cultivating Positive Corporate Culture, and Leadership Grooming.ASAP Bhd. (formerly iContent Sdn. Bhd.), Petaling Jaya, Malaysia.Corporate/Business TrainerConducted corporate training workshops in topics including, but not limited to, “How to Become a Successful Entrepreneur”, “How to Deliver a Killer Presentation”, “How to Land Yourself the Dream Job”, etc.

Signed up with Yap Brothers Group Sdn. Bhd. as a consultant to revamp their brand position, and to increase their brand exposure. I started by streamlining their corporate web presence, and establishing their corporate social media presence. Once that's done and has gone live, it's then time to work on ramping up on public events and functions to increase their presence in the real world.And to top it all up, I'll also be ramping up their content creation and reporting too. Nothing's worse than not having anybody know all the hard work that you've put yourself through to make a change, both for yourself, your employees, as well as for the industry as a whole.Stay tuned, their new corporate website and social media accounts should go live before the end of January 2018.

Took the challenge to revamp the conventional, and somewhat mundane branding and online presence to greater heights. Starting with redesigning the whole business-end of the corporate website, I took it from a static and under visited platform, and moulded it into a highly dynamic one, with plenty of room to grow for the next couple of years to come.And all that room for growth will come in useful, when I lead the branding team to not only create contents, but also tell exciting stories of how and why the company's business is important, and how it will impact the overall business within the printing industry.I also took the online presence another few notches higher, by making the company's presence visible in the social media ecosystem. I literary "created" Social Media Marketing as part of the branding revamp. Today, Shadowfax Sdn. Bhd. has its presence across Facebook, Google+, Twitter, and of course, right here in LinkedIn too.The next step, which is also an ongoing process, is to ensure that new contents continue to be published, and encouraging interactions with a wider audience. This will lead to the ultimate goal, of making Shadowfax a highly recognised brand within the printing industry and beyond.

Bean & Beans was a newly set up FMCG manufacturing company, focusing on producing instant traditional Chinese desserts. The concept is similar to cup noodles or cup porridge, where the consumer merely needs to add hot water into the dried contents, and allowed it soak for five minutes before eating.I was recruited into the company as a technical expert, to develop a laboratory scale, and subsequently scaling up to a pilot-plant scale of an ultra-fast cooking method using a combination of steam and high pressure. I also helped to develop a quick dehydration method, using the freeze dry technique, to ensure quick removal of almost all moisture content in the food material, while maintaining the critical texture of the dried food material upon subsequent rehydration by simply adding hot water later. The combination of these two methods made the finished product virtually indistinguishable from the one that was manually boiled on a stove over several hours, as in the traditional home cooking method.I left Bean & Beans when the management decided not to employ the technique that I had developed for them, preferring instead to use a more conventional method.

Lecturer, Tutor, Practical Instructor :-Tunku Abdul Rahman University CollegeI was attached to the Faculty Of Social Science, Arts and Humanities (FSSAH) of the university, teaching creative subjects like Conceptual Design, Commercial Design, Multimedia Tools For Advertising and Photography for undergraduate courses like Graphic Design, Multimedia Design, Advertising and Fashion Design. I was also tasked with designing the Commercial Design subject completely from scratch, including setting examination question papers, marking scheme, marking and grading the answer scripts as well.External Trainer (Non-Academic) :-Centre For Professional Education (CPE), Tunku Abdul Rahman University CollegeI was involved in drawing up the plans for several short course subjects, including photography, branding & advertising, social etiquette, public speaking & presentations, etc. I had also conducted a one-day short course with CPE on Basic Photography.

Foto Bintang Tiga is a retail colour lab, selling photographic supplies and accessories, developing and printing photographs in a traditional manner, as well as doing studio shoots for walk-in customers. Aside from running a conventional retail business model, Foto Bintang Tiga also spearheaded the transition from the silver halide film and chemical based photo developing and printing to a fully digital photographic system, using the then newly introduced ink-jet photo printers on specialty ink-jet photo papers.Aside from manning the retail front, tending to walk-in customers, I also developed a digital imaging system, built around a conventional desktop computer, complete with an ink-jet photo printer and all other peripherals, which can be bundled and sold to other retail colour labs, to enable them to adapt their business into the quickly evolving digital photography market.Foto Bintang Tiga was dissolved when disagreement surfaced between partners on how the business should be run.

Mackim Chemicals manufactures specialty chemicals in support of the industrial waste water treatment processes (e.g. coagulating agents, flocculation polymers, pH stabilisers, etc.) as well as generic domestic cleaning chemicals (e.g. dish wash, hand wash, car wash, degreaser, liquid laundry detergent, powder laundry detergent, toilet-bowl cleaner, deodoriser, etc.).Reporting to the Production Manager, my responsibility includes QC on both incoming raw material and finished products, as well as R&D to improve existing products and develop new ones at the same time.I left Mackim Chemicals to start a partnership business in a retail colour lab, Foto Bintang Tiga.

DS Chemport manufactures and sells chemicals in support of the printing industry (fountain solution, printing inks, printing plate wash, printing blankets, etc.). Reporting to the Production Manager, my position was as the head of the Logistics Department, but under the direct purview of the Production Department. My responsibilities include keeping an accurate stock count of both raw material as well as finished goods. Finished goods were easier to keep track, as they were numbered in convenient units of finished product. Raw material was a different matter altogether, as they were measured by weight. As bulk is broken to produce batches of finished goods, accurate measurements are impossible to measure and record.I left DS Chemport because this role doesn’t fully utilise my potential as a technical person. I wanted to go back into my area of expertise, i.e. Chemistry.

Johnson Suisse is a well-known manufacturer of ceramic sanitary wares (e.g. toilet bowls, wash basins, cistern tanks, etc.).Reporting to the QC Manager, my role was mainly to oversee the quality control of the finished products leaving the firing process in the kiln. Finished products with no faults, or with minimal and correctable faults are to be released for packaging, while those with more serious faults are destroyed.I left Johnson Suisse because I had initially joined it in the presumption that I will be involved in the chemistry part of production, (i.e. slip preparation, glaze preparation, ceramic formulation, etc.).

Edible oil refiner, FMCG manufacturer & industrial raw materials food industries. Report to Lab Manager of Liquid Oil Sub-Div, Tech Dept.ISO-9002 Steering Committee. Internal quality auditor, develop std procedures, prepare & control documents. Trained in HACCP, GMP, & in-house Safety Standard.QC of production flow, from incoming tanker load Crude Palm Oil, through WIP products, to all types of finished products.Work with Marketing & Sales Depts, coordinate production run, ensuring retail shelves are always stocked sufficiently. Tech support when Marketing or Sales personnel can't handle without intimate product tech knowledge.R&D projects, working closely with Marketing Dept to coordinate market research & product blind test.R&D projects include refining & fine-tuning all existing in-house production processes.Part of the operations committee, overseeing retail packaging production needs & bulk movement of the raw material, WIP, & finished goods. Work very closely with Shipping and Logistics Depts to arrange for tanker-load of the bulk products to be moved to port tank farms, and subsequently into tanker ships for export.Contact point with overseas customers for quality matters. Quality management of the products, generate & sign-off Certificates Of Authenticity for quality,Liaise with foreign Quality Representative counterparts ensuring quality of the goods delivered meet the customers’ requirement.Left Lam Soon because the factory’s operations was to be split into three parts shortly after - the refinery to be joined with the sister company Pacific Edible Oil in Pasir Gudang, Johor Bahru; the finished goods packaging line to be moved into a new factory in Telok Panglima Garang, Banting; and the marketing and distribution to be moved into a new building in Glenmarie, Shah Alam. As I did not want to be transferred to either Pasir Gudang or Telok Panglima Garang, I chose to leave en-mass with the rest of the other staff who shared my intention.