Cindy Chow work email
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Cindy Chow personal email
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Goal-oriented marketer with strategic vision and hands-on experience executing successful integrated campaigns targeting consumer, business, and channel audiences. I have an MBA from the University of Chicago Booth, degrees in Linguistics and Business from UC Berkeley, and a bias for data and analytics.
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Head Of MarketingCanals AiCalifornia, United States -
Head Of B2B MarketingEverlance May 2021 - PresentSan Francisco, Ca, UsEverlance is the mileage and expense management platform known for being easy to use, easy to administer and easy to do business with. Helping save time and money, our end-to-end solution tracks employee trips automatically, facilitates reports and approvals, verifies compliance, and can even pay your team for you.I joined the team to grow our solution for companies. From beverage distributors and suppliers to building materials and construction companies, we help teams make life easier for employees while controlling costs. -
Marketing DirectorAlloy May 2018 - Apr 2021San Francisco, California, UsConsumer demand is fragmented and unpredictable. Brand manufacturers use Alloy to continuously evaluate supply and demand across channels, respond with timely sales and supply chain execution, and maintain and grow their margins.As the first marketing hire at Alloy, I built the function from the ground up:- Grew an inbound marketing engine with regular blog posts, premium content, email nurture, and social media- Drove demand generation with multi-channel ABM campaigns- Guided product positioning, messaging, and personas- Managed PR and AR- Established the brand and marketing strategy- Set up supporting processes and technologyIn that time, Alloy has more than tripled in ARR and doubled in employee size. -
Senior StrategistClock Four, A Hero Digital Company Jul 2016 - May 2018San Francisco, California, UsMy former manager was hired to start the Strategy team at this digital agency, and I was the first person he brought on for it. We elevated the company's reputation among clients and opened up new revenue streams with product marketing and demand generation expertise.Using market research, I set targeting, messaging, and communication plans for B2B and B2C clients. I then guided the creative development of campaign assets, including websites, social media, online advertising, email and in-store executions:- Created first ABM campaigns for large technology vendor- Developed competitive takeout campaign for networking hardware company- Redesigned corporate payments website for Top 10 bank- Launched new small business credit card and new premium consumer credit card- Promoted mobile payments to current bank customers -
Associate, Corporate Brand ManagementThe Walt Disney Company Jul 2014 - Jul 2016Burbank, Ca, UsDeveloped long-term strategies and led planning and execution of global marketing campaigns to grow the Frozen and Disney Princess franchises by:• Activating cross-company stakeholders and international teams• Partnering with creative agency and cross-functional teams• Managing multi-million dollar budgets and justifying spend to senior management• Measuring ROI of each campaign using KPIs and consumer research• Tracking and analyzing competitive activity and consumer landscape -
Graduate Associate, Corporate Brand ManagementThe Walt Disney Company Jun 2013 - Sep 2013Burbank, Ca, UsIdentified opportunities to increase relevance of Disney Princess franchise and communicated recommendations to cross-company leadership
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Program ManagerMarketbridge Jan 2012 - Aug 2012Bethesda, Maryland, UsKey clients: Avaya, Dell, MicrosoftLed internal teams and creative agencies to create direct marketing campaigns and sales enablement materials for clients, and built strong client relationships that led to ongoing projects -
Campaign ManagerMarketbridge Jan 2010 - Dec 2011Bethesda, Maryland, UsCollaborated with cross-functional client teams to launch new products and re-brand existing products with customer-focused messaging and communication plans
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Campaign CoordinatorMarketbridge Sep 2008 - Dec 2009Bethesda, Maryland, UsCreated targeted value propositions, communications, and training materials to introduce client’s first global channel program that grew partner sales by 10% within one year after launch
Cindy Chow Education Details
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The University Of Chicago Booth School Of BusinessMaster Of Business Administration (Mba) -
University Of California, BerkeleyLinguistics
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National University Of SingaporeBusiness
Frequently Asked Questions about Cindy Chow
What company does Cindy Chow work for?
Cindy Chow works for Canals Ai
What is Cindy Chow's role at the current company?
Cindy Chow's current role is Head of Marketing.
What is Cindy Chow's email address?
Cindy Chow's email address is ci****@****ney.com
What is Cindy Chow's direct phone number?
Cindy Chow's direct phone number is 916-834*****
What schools did Cindy Chow attend?
Cindy Chow attended The University Of Chicago Booth School Of Business, University Of California, Berkeley, National University Of Singapore.
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