Renee Chow Email & Phone Number

Greater Seattle Area

Everett, Washington

Seattle

• Assessed new business prospects to gain understanding of marketing goals. • Developed and executed strategic marketing plans consisting of tactical outreach - PR, media and community awareness along with foundational components - web site, media kit, business papers and brochures.• Served as a liaison between client and marketing team, successfully maintaining project velocity and meeting all deadlines.• Managed a diverse staff including copywriters, designers, printers and media.

• Managed over 100 volunteers in the planning and execution of a food and wine tasting event which also included live/silent auctions, raffle, live entertainment, VIP reception and over 40 local restaurant and beverage participants.• Event raised over $102,800 (gross amount) with proceeds going to (5) local beneficiaries fighting childhood hunger.• Coordinated and managed event logistics from selecting venue and mapping out floor plans to stage/sound/lighting, parking and city permits.• Solicited corporate sponsorship, outside vendor support and procured auction items from community leaders and businesses.• Executed PR and marketing efforts to build event awareness.

• Planned and executed over 25 media campaigns annually, varying in length and budget depending on the event and promotional needs. Traffic and sales increased every year.• Developed and maintained monthly media budgets. Closely monitored spending and reviewed regularly with clients. Examined all media invoices for discrepancies prior to billing.• Established outstanding relationships with outside vendors.• Managed project communications including feedback, deadlines and approval. Acted as a liaison between clients and creative staff.• Negotiated media contracts to secure lowest rates. Collaborated with media to brainstorm value added opportunities to enhance media buy.• Designed monthly event calendar, organizing marketing collateral needs with events.• Developed a deep understanding of clients' business goals and customer expectations.