Launched Private Marketplace product, connecting Advertisers and Publishers to buy inventory through curated pipes. Collaborated with four separate Product pillars, along with their respective Engineering teams to prioritize project across individual roadmaps. Aligned cross-functional teams from Support, Analytics, Sales, and Marketing to integrate, test, and analyze results.

Led ad product monetization strategy and roadmap for MyFitnessPal across all devices (web, iOS, and Android). Strived for the most efficient, highest yielding tech stack, while enhancing user experience. Managed business and technical relationships with a dozen tech partners.

Oversaw the Solutions Consulting team in North America, responsible for all external technical conversations and integrations. Ensured the team was equipped to act as the primary technical advisors for our clients. Collaborated with leadership across various teams to achieve operational excellence. Provided leadership and best practices for a growing team.

Managed the Operations team in the West, mentoring and developing direct reports while establishing high standards for client service. Primary technical consultant for the top tier partners in the West Coast, providing deep technical expertise ranging from integration walkthroughs to troubleshooting implementation issues. Liaison between various internal teams ranging from Sales to Engineers to ensure clients’ needs are met.• Solved technical issues and QA integrations which at times require creative workarounds• Possessed deep technical understanding of wrapper products and how they fit into client strategy

Led programmatic yield across various properties within IAC Pubishing - including Dictionary.com/Thesaurus.com and Ask.com. Through deep technical understanding of proprietary header bidding wrapper and ad serving, created and optimized monetization strategies. Constantly testing new ad products and demand partners to drive revenue.• Investigate dips in performance and anomalies in reporting, chasing leads and putting out fires• Collaborate with internal Engineering team to create balance between yield and page performance

Single-handedly maintained/optimized programmatic ad stack for the majority of time there. All duties ranging from day-to-day floor optimizations to planning strategies around new ad technologies rolled up under the role. While there, managed the research and implementation of a header bidding wrapper solution, providing an immediate boost in eCPM. • Partnered with Direct Sales team to conduct PMPs (Preferred Deals and Private Auctions), Programmatic Guaranteed, and network deal offerings• Rigorously A/B tested yield opportunities that included Display, AdSense, and custom, interactive units