Marketing | Client Relationship Manager
Current• Serves as liaison between existing and new clients and the department Director ensuring excellent customer service and client satisfaction while managing client relationships & developing account plans• Conduct business reviews to ensure clients are satisfied with their services• Website maintenance and development as needed• Maintain, populate, promoting social media sites; executing and tracking related campaigns and follow-ups.• Manage all marketing related mailing list;… Show more • Serves as liaison between existing and new clients and the department Director ensuring excellent customer service and client satisfaction while managing client relationships & developing account plans• Conduct business reviews to ensure clients are satisfied with their services• Website maintenance and development as needed• Maintain, populate, promoting social media sites; executing and tracking related campaigns and follow-ups.• Manage all marketing related mailing list; activity and campaign analysis, opportunity tracking and client conversations, etc.• Create, design, and maintain marketing collateral and promotional materials, including product sheets, presentations, newsletters, press releases, and staff bios• Coordinate internal and external marketing functions• Research and coordinate attendance at networking events and other industry events• Research trade show opportunities and coordinate all facets of preparing a professional presence• Update and maintain CRM while ensuring client engagement team are aware of changes within clients• Identify industry trends through industry events, research, publications, and announcements • Analyze the effectiveness of marketing initiatives; research and compare with industry benchmarks• Research prospects to identify and connect with decision makers• Manage pipeline opportunities• Draft and track client-centered proposals in coordination with client engagement team.• Manage systematic contact with COIs (referring attorneys, accountants, etc.)• Conduct service evaluations to ensure clients are satisfied• Maintain visibility and engagement with former clients to facilitate repeat business whenever possible• Research personnel changes and other major developments of current and former clients; communicate such developments within the firm and ensure engagement with the client regarding these development Show less