Chris Woods

Chris Woods Email and Phone Number

Director, Brand and Innovation @ GOODLES
Carlsbad, CA, US
Chris Woods's Location
Carlsbad, California, United States, United States
Chris Woods's Contact Details

Chris Woods work email

Chris Woods personal email

n/a
About Chris Woods

Hi, I’m Chris! My superpowers are optimism, bold vision and the power of purpose to grow healthy teams, businesses and positive impacts. I'm an accomplished innovation leader and enthusiast who thrives in fast-paced, transformative environments with a genuine passion for driving positive change. I bring that rare hybrid approach of small company soul + agility along with big business refinement. I’m entrepreneurially spirited, results oriented, and values driven.My passion is creating products and experiences that can improve consumers' lives. Action-oriented and highly creative, I have a proven record of breaking through ambiguity to deliver business building ideas with a positive energy that charges those around me. As a leader in natural foods innovation, branding and marketing, I have launched over 25 products across multiple categories-- all while maintaining a steady servant leadership style, cultivated as Navy Officer, which brings cross-functional teams together to grow brands. My experience with natural food brands spans from thriving start-ups disrupting the CPG landscape all the way to leading teams with the backing of a global, multibillion-dollar food giant as a parent company which has taught me world-class marketing, leadership and collaboration.I've dedicated my career to making a meaningful impact on our world. If you’re interested in creating positive impact in business, let’s connect!

Chris Woods's Current Company Details
GOODLES

Goodles

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Director, Brand and Innovation
Carlsbad, CA, US
Website:
goodles.com
Employees:
74
Chris Woods Work Experience Details
  • Goodles
    Director, Brand And Innovation
    Goodles
    Carlsbad, Ca, Us
  • Goodles
    Director, Brand & Innovation
    Goodles Jan 2024 - Present
    Santa Cruz, Ca, Us
    Little things with big impact - we call them "gooders" and they are everywhere, making a tastier, kinder, happier world. At GOODLES, we’re shining a light on them and the people who make them happen. Join us!
  • Rxbar
    Senior Brand Manager, Innovation
    Rxbar Mar 2021 - Nov 2023
    Chicago, Illinois, Us
    Innovation Lead: Lead marketer for all RXBAR bar innovation, previously lead marketer for all Kashi Cereal innovation; from concept, testing and evaluation, into commercialization; partner with Operations, Finance and Sales to develop and launch over 25 products across RXBAR and both the Kashi and Bear Naked brands leading to +$80MM sales.• Led launch of new food formats through all aspects of the CPG stage-gate: market research & concept development, branding, positioning, food brief creation, product evaluation, ensuring nutritional superiority, achieving financial targets, packaging development and launch.• Leveraged consumer insights to build innovation pipeline across 5-year strategic roadmap.• Created and managed new processes for innovation launches, packaging development, project management and food reviews.• Led packaging design, working with both internal design and external agencies.• Co-developed RXBAR and Kashi brand Food Guidelines and enrolled in the organization.• Led cross-functional team to ensure timely and flawless execution of key customer marketing initiatives; experience presenting innovation to key customers (e.g., Target, Walmart, Whole Foods Market, Costco).Brand Management: Conducted annual strategic planning, monthly performance tracking, ongoing in-market analyses, tactical recommendations, and packaging management.• Gathered and analyzed weekly Nielsen sales data, tracks trends and shared insights across the company.• Maintained consumer-centric mindset by ensuring the voice of the consumer is brought to the business in a meaningful and motivating way.• Intuitively suggested brand marketing ideas to touch consumers in meaningful ways.• Voice of the brand- presented innovation and strategy to top-tier customers with passion, knowledge, and sincerity.• Passionately advocated for stoking the brand culture.
  • Kashi Company
    Brand Manager
    Kashi Company Oct 2018 - Mar 2021
    Solana Beach, California, Us
    Brand Management: Conducted annual strategic planning, monthly performance tracking, ongoing in-market analyses, tactical recommendations, and packaging management.• Gathered and analyzed weekly Nielsen sales data, tracks trends and shared insights across the company.• Maintained consumer-centric mindset by ensuring the voice of the consumer is brought to the business in a meaningful and motivating way.• Intuitively suggested brand marketing ideas to touch consumers in meaningful ways.• Voice of the brand- presented innovation and strategy to top-tier customers with passion, knowledge, and sincerity.• Passionately advocated for stoking the brand culture.
  • Kashi Company
    Associate Brand Manager
    Kashi Company Jan 2017 - Sep 2018
    Solana Beach, California, Us
    Nourishing people and the planet with plant-powered passion!
  • Nuun & Co
    Assistant Brand Manager
    Nuun & Co Aug 2014 - Dec 2016
    Seattle, Washington, Us
    Brand Management: Created and managed a wide range of marketing activities for Nuun: branded partnerships, trade shows, partnership outreach, packaging development.• Led brand design team: effectively managed project needs, schedules, and resources for all company-wide marketing-related deliverables, including digital.• Worked with stakeholders to define project needs, initiated creative brief, and met deadlines in a resource-efficient manner. Managed procurement for production-related projects. Worked with vendors to meet needs, timing, and pricing expectations. Led efforts to convert in-market products to Non-GMO Project Verified.• Led brand sustainability program from strategy to execution. Provided programming for internal teams (sales, marketing) to take to market.• Initiated B-Corp Certification for Nuun.Field Marketing: Led Field Marketing for SoCal area: Negotiated contracts with race directors as official hydration sponsors, creating exposure on major national events, e.g., Long Beach Marathon.• Directly responsible for a 60% growth in regional brand awareness measured through social media.Asst Brand Manager: October 2015 - December 2016Field Marketing Manager (SoCal): August 2014 - October 2015
  • Booz Allen Hamilton
    Senior Consultant
    Booz Allen Hamilton Feb 2013 - Mar 2014
    Mclean, Va, Us
    Digital Project Senior Consultant: Planned, scheduled, and controlled project activities toward defined scope and objectives; applied creative and strategic thinking, and technical and project management skills to satisfy $68 million agile cloud computing project requirements.• Accountable for the execution, management, and quality control of project from concept to completion, ensuring client satisfaction, meeting all timeline milestones and delivering within the approved budgets.
  • Us Navy
    Naval Officer
    Us Navy May 2006 - Oct 2011
    Washington, Dc, Us
    Information Officer, USS BOXER:• Led 34 Sailors in the maintenance and security of ship’s information systems.• Managed IT technical support for a crew of 3,000 Sailors and Marines during an overseas deployment in support of Presidential tasking.Contract Officer Representative, Defense Intelligence Agency (DIA):• Provided management in the use of computer data systems in support of military intelligence, while providing expertise in communications, computers, networks, and space systems.• Led three project teams of 70 contractors; managed $10.2 million in contracts delivering IT engineering and support services.

Chris Woods Education Details

  • United States Naval Academy
    United States Naval Academy
    Economics
  • University Of Maryland
    University Of Maryland
    Environmental Management
  • National Outdoor Leadership School (Nols)
    National Outdoor Leadership School (Nols)
    Patagonia
  • Kaplan College-San Diego
    Kaplan College-San Diego
    Real Estate

Frequently Asked Questions about Chris Woods

What company does Chris Woods work for?

Chris Woods works for Goodles

What is Chris Woods's role at the current company?

Chris Woods's current role is Director, Brand and Innovation.

What is Chris Woods's email address?

Chris Woods's email address is ch****@****les.com

What schools did Chris Woods attend?

Chris Woods attended United States Naval Academy, University Of Maryland, National Outdoor Leadership School (Nols), Kaplan College-San Diego.

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