Chris Marshall Email & Phone Number

Valencia, California, Us

VP Sales & Marketing - Conduct commercial strategy development, financial analysis, commercial profitability, market analytics, lifecycle management, value-based initiatives, and operational efficiency / effectiveness programs for key customer accounts. Focused on strategic planning, strategic business reviews for key partnerships, Mergers and Acquisitions, new product launch, sales expansion, CRM implementation, market alignment, new product development, relationship building, identify 3rd party manufacturing opportunities, business development / produce brand and product line extensions, supply chain optimization / category positioning and key account management.Commercial Strategy Development | Operational Efficiency | Relationship Management | Forecast | Management | Business Plan Creation | Business Process Optimization | Product Launch | Data Quality and Analytics | Market Analysis | Sales Management | Sales Effectiveness | Category Management | DoD, VA, FBoP, IHS Management | Contract Development | Contract Negotiation | KOL / Advocacy Development | Cross Functional Communication | Commercial profitability | Market Planning and Implementation | Integrated Marketing Strategy | Marketing Planning | Mergers and Acquisitions (M&A) | Collaboration with C-suite | Due Diligence | Sales | Strategic Planning

Sarasota, Fl, Us

Senior Executive successfully led domestic and international commercial strategy development, all phases of strategic planning, market analysis, focused on customer diversification. Focused on revenue enhancement, supply chain optimization, ocean carrier service management, identify business opportunities aligned with revenue growth strategy, and business development. Led YOY expansion and revenue growth across all divisions - Consumer (Natural, Food, Drug, Mass & eCommerce), Healthcare Professional, Companion Animal. Developed & implemented successful customer acquisition strategies, retention strategies and marketing strategies to expand 20-year mature brand to #1 brand in retail and online marketplace outpacing categories & competitors through some of the worst economic downturns in US history. Led sales operations, business development recruited, coached, & mentored high performance National & Regional Account sales team who delivered new distribution, market penetration, channel penetration, increased turns & velocity with Key Accounts. Developed multilayer strategic go to market plans for International / Domestic / Regional / Merchandising Brokers and Distribution. Led Marketing initiatives Social, Digital, Education, Promotion, Merchandising focused on channel specific go to market strategies and market penetration. Developed & launched comprehensive Education program designing multi-platform education tools utilizing Expert Voice, Purity Education Portal (Canada), Podcasts, Webinars, KOL speaking events, email education, A+ content creation, Case Study programs, Affiliates & Influencers. Developed & launched the NIC Medical School Partnership program creating faculty access, coordination of research activities, poster programs & new Student Advocacy programs. Incorporated education delivery at POS in retail, Regional Trainer, broker & consumer facing training programs to enhance brand & product awareness, customer loyalty and sales.

Miami Lakes, Florida, Us

Established marketing and sales programs focused on new customer acquisition strategies, retention strategies for online marketplace including Alibaba.com, Rakuten.com, Amazon.com Vendor Central and Seller Central, Walmart.com Marketplace. Managed operations, sales operations, developed business processes and procedures, strategy, and implementation, EBITA, AR, AP, Human Resources, recruiting, Account Management, and Legal strategies. In this role I was the key driver for our execution and growth with Amazon Vendor Central, Amazon.com Seller Central, Rakuten.com and targeted ecommerce retailers and specialty ecommerce accounts for the entire Mason Vitamins, supplements, and Beauty Care portfolio. Managed vendors and third-party partners, 3PL, Software Providers, vendors and internal cross-functional teams including Marketing, Inside Sales, International Sales and Operations to execute best-in-class ecommerce strategies. Responsibility for MAPP pricing, policy development, and authorized seller and internet reseller agreements.

ScrumMaster® certified Agile Release Planning established marketing / sales retention strategies, customer acquisition strategies, programs, business processes & procedures, P&L, Account Management, for M&E and start-up company. Market research, incorporating cloud source technology, in-house marketing technology stack support, social & digital media consulting, including SEO / SEM optimization focused on new product launch for pharmaceutical, generic, nutraceuticals, animal health, vet channel products, distribution, and consumer package goods. Utilize cloud sourcing & agile marketing for qualitative & quantitative market research projects to validate messaging, branding & ensure programs resonate. Conduct lifecycle management, develop products, identify white label, private label, 3rd party manufacturing opportunities, produce brand & product line extensions, perform category positioning post market studies.Vice President of Marketing | Marketing | Leadership | Strategy | Digital Marketing | Brand Management | Marketing Strategy | Product Marketing | Team Leadership | Strategic Planning | Brand Strategy | Marketing Campaigns | Market Research | Customer Acquisition | Customer Retention | Marketing Analytics | Content Marketing | Social Media Marketing | email Marketing | Search Engine Optimization (SEO) | Performance Marketing | Budgeting | Forecasting | Market Segmentation | Competitive Analysis | Product Launches | Marketing Automation | CRM (Customer Relationship Management) | Lead Generation | Omnichannel Marketing | Data-driven Marketing | ROI Analysis | Brand Development | Marketing Communications | Public Relations (PR) | Campaign Optimization | Sales Enablement | Cross-functional Collaboration | B2B Marketing | B2C Marketing | Thought Leadership | Growth Hacking | Market Positioning | Influencer Marketing | Customer Experience | Marketing Technology (MarTech) | Creative Direction | Marketing Operations | Partnership Marketing | Innovation in Marketing

Lancaster, South Carolina, Us

Recruited to halt market share loss and achieve full national distribution for the company's consumer healthcare products in retail big box stores with heavy competitive pressures in US and International markets. Refreshed the brand image, packaging, and positioning, as well as updated and revamped web presence, SEO / SEM optimization, and created social and digital marketing strategies. Held full accountability for P&L and a $7 million marketing / promotion / operations budget. Prepared national and international markets for pre- / post-launch branding and product promotion. Handled all agency relationships and managed 6 direct and 10 dotted-line reports. Spearheaded all social media campaigns and programs, including Google AdWords, Facebook, YouTube, Blogging initiatives and Pintrest, in addition to traditional media campaigns, such as TV commercial development, production oversight, and ad purchasing, and project management. Launched a minimum of 4 new product annually across medical channels, retail distribution, e-Commerce, Food, Drug, Club, Pet Specialty, and Mass channels. Reviewed, edited, and approved all materials according to market, FDA, EPA, and State regulatory, and customer requirements.

A full service pharmaceutical and medical software consulting organization focused on developing brand awareness, enhancing product image for customer engagement and sales force effectiveness to grow an organization while increasing margins and driving profits. Owner and consultant focused on identifying opportunities, new market development, development of strategic market planning and brand strategies to support long term strategies and new product introduction to create a sustainable successful winning team.• Developed contracting & pricing strategies, marketing and promotion plans using Stage-Gate® process for product launch of hospital/IDN indigent patient 340B software • New market development of Medicaid/Medicare LTC/Home Health Care software suite using Stage-Gate® process• Using Stage-Gate® process evaluated and developed contracting & pricing strategy, marketing and promotion plan for product launch of physician voice recognition medical record and billing software developer

Carros, Fr

Recruited during company's transitional phase and unsuccessful product launch to remove the divisiveness between sales and marketing in the US and France, and create one cohesive and functional working team. Held full accountability for P&L, administered a $7 million marketing / promotion budget, and managed 7 direct reports and 5 indirect reports. Facilitated the national and international market preparation, and pre- / post-launch branding and product promotion. Interfaced on a daily basis with and managed all agency relationships to ensure optimal outcomes. Oversaw all social and digital marketing campaigns and programs. Maintained relationships with celebrity spokesperson and identified / recruited KOLs, and managed contracts. Directed all print advertisement, convention & trade show, public relations and media scheduling working with and managing traditional promotional spend and calendaring. Developed, analyzed, and implemented highly successful US and Global launch plans for healthcare products. Served on the Investigation Review Board for assessing and evaluating new product development for national and international markets including company's expansion through strategic mergers and acquisitions (M&E’s), brand acquisition, line extension and development.

Phoenix, Az, Us

Faculty member taught Business Communications COM/285 and Business Communications and Critical Thinking BCOM/275 - course description via UoP catalogue: COM/285 this course introduces students to the foundations of communication in a business setting. Students are exposed to various topics related to interpersonal and group communication within the context of applications in an office or virtual office setting. Students will develop skills in the forms of written communication, including memos, emails, business letters, and reports. Communication ethics and cross-cultural communications are also explored. Upon completing the course, students will have an awareness of their personal communication style and be able to identify areas for further exploration of communication as a business skill. BCOM/275 - This course introduces students to the foundations of communication in a business setting. Students will develop skills in critical thinking and decision making through the forms of written communication, including memos, emails, business letters, and reports. Other topics include communication ethics and cross-cultural communications, personal communication styles, solving organizational problems, and the evaluation of an organizations strategic direction.

A full service pharmaceutical and medical software consulting organization focused on developing brand awareness, enhancing product image for customer engagement and sales force effectiveness to grow an organization while increasing margins and driving profits. Owner and consultant focused on identifying opportunities, new market development, development of strategic market planning and brand strategies to support long term strategies and new product introduction to create a sustainable successful winning team.• Developed contracting & pricing strategies, marketing and promotion plans using Stage-Gate® process for product launch of hospital/IDN indigent patient 340B software • New market development of Medicaid/Medicare LTC/Home Health Care software suite using Stage-Gate® process• Using Stage-Gate® process evaluated and developed contracting & pricing strategy, marketing and promotion plan for product launch of physician voice recognition medical record and billing software developer

Kenilworth, New Jersey, Us

Hand-selected to coordinate pull-through efforts, develop launch plans and tools for new product launches, devise marketing strategies, maintain channel training needs, conduct implementation planning, and contribute to profitability and ROI. Oversaw 14 Regional CMMs focused on regional managed care markets, hospital, IDN, GPO, Federal and Specialty opportunities. Promoted communication between AVPs/RDs/NAMs/RAMs/DMs and other local markets to leverage best practices and coordination these learning to further ensure integration formulary acceptance, adoption, market share and Rx growth across nation. Formulated launch plans for PegIntron (peginterferon alfa-2b), antibiotics Avelox (moxifloxacin) and Cipro (ciprofloxacin) into hospital, GPO, Teaching Hospitals, DoD, VA, IHS.

Kenilworth, New Jersey, Us

Chosen for new opportunity within a new division to partner and create synergy with sales and account managers with the goal of driving revenue growth and exceeding sales goals through development of unique customer solutions utilizing both product and non-product resources with PBM, Hospital, National Accounts, DoD, VA, and Indian Health Bureau. Collaborated with the Managed Markets and Field Sales team on pull-through program development and execution with the managed markets customer base. Partnered across multiple internal departments, including legal, regulatory, medical services, contracting / finance, training, national accounts, and sales management.

Kenilworth, New Jersey, Us

Led sales cycle management for PBMs, Hospital Market, National Accounts DoD, VA and Indian Health Bureau developing unique customer solutions using both product and non-product resources to drive revenue growth and exceed sales goals year after year resulting in promotion to Senior National CMM.• Negotiated contract and formulary conversion including product pull through across entire portfolio, conducted market surveys to confirm satisfaction and ensure retention• Provided direction to Brand Teams regarding Market priorities, services, customer needs, and effectiveness of solutions• Awarded 2 (two) Above and Beyond Sales Award – USMM - 07/04 and 11/04 • Awarded Vice President Discretionary Award for driving new product launches success – USMM - 08/04 Earned Appreciation Award – Shining Performance Program - 09/04 • Awarded On Target Sales Award for meeting sales goals across all products – USMM - 12/04 • Awarded an Initiatives on Target Shared Accountability and Transparency Award for Cross-Functional Teamwork and Collaboration - USMM - 12/04• Awarded an Initiatives on Target Cross-Functional Teamwork and Collaboration Award - USMM - 12/04• Awarded Vice President Discretionary Award Shared Accountability and Transparency, Cross-Functional Teamwork and Collaboration, Listening and Learning, Benchmark and Continuously Improve, Coaching and Developing Others, Business Integrity Award - USMM – 01/05• Awarded Initiatives Above and Beyond Shared Accountability and Transparency award for Cross-Functional Teamwork and Collaboration - USMM – 02/05• Awarded Initiatives on Target Benchmark and Continuously Improve Award for Voice of Customer feedback programs - USMM – 03/05

Indianapolis, Indiana, Us

Recruited and hired into a new division to launch Xigris, a new novel biotech product for Severe Sepsis, charged with developing / implementing pull-through strategies with sales teams, securing formulary access, and negotiating profitable contracts with Integrated Health Systems and major teaching institutions. Identified and developed exceptional relationships with key decision makers and influencers across the region to ensure medical device and pharmaceutical product access.

Dublin, Oh, Us

Recruited on recommendation of former AstraZeneca employee due to sales leadership experience and account management and training acumen with VA, DoD, BOP, IHS, hospitals, pharmacy, and specialty pharmacy accounts. Led and developed all identified opportunities, promotions, contracting, and account management for the wholesale trade business focused on community and teaching hospitals, DSH, IDNs, and DPOs in TX, OK, and NM, targeting health systems, alternate care, and buy & bill programs. Led, developed, coached, mentored, and evaluated District Sales Manager, two Business Development Managers and 10 Sales Consultants within region focused on pharmaceutical, medical supplies, medical surgical equipment, robotics, and Pyxis systems.

Cambridge, Cambridgeshire, Gb

Promoted during company's rapid growth and expansion to head up a new team with 6 first-time District Managers and 60% of sales team without experience. Led and managed the #1 Area / Regional sales team in the South East Region covering Central PA, VA, MD, DE, WV, and DC for pharmaceutical and medical supplies. Directed and led all aspects of marketing and sales functions, including new product launch and life cycle management of products in growth phase. Facilitated all Human Resources, Financial and Administrative support for top performing personnel within Mid-Atlantic geography. Recruited, trained, and managed award winning 100+ sales team for Baltimore Washington Customer Unit - including 8 District Managers, 2 Regional Trainers, 84 Pharmaceutical Representatives, Business Manager, Customer Marketing Manager, Graphics Artist, and an Administrative Assistant, Launched new products and defended against competitive launches over an 18-month period.

Cambridge, Cambridgeshire, Gb

Engaged by senior leadership based upon success in the government market for a position on the newly created National Accounts Team focused on the Federal Healthcare sector. Promoted to Account Leader for Federal Bureau of Prisons, as well as holding full accountability for 2 National Account Managers and 8 Federal Regional Account Managers, charged with gaining access for product portfolio at DoD, VA, FBoP, and IHS accounts. Held responsibility for all operations functions, including AP, expense reporting and monitoring, scheduling, business planning, and reporting results to regional offices and corporate product teams. Directed and executed all strategic planning, reporting and analysis, creating annual channel specific product and trade marketing plans and budgets.Assessed market and customer needs to identify pull-through opportunities based upon formulary status and temporary contract opportunities. Designed strategies to increase access to customers and measure the impact on market share performance working with Federal NAM. Provided feedback to appropriate Home Office teams regarding Marketing priorities, services, customer needs, and effectiveness of solutions.

Cambridge, Cambridgeshire, Gb

Recruited to initiate a new territory within a new division during the company's growth phase, charged with achieving sales and market share goals, and turning around an underperforming district into a top-performing territory. Promoted to Senior Pharmaceutical Specialist, which encompassed re-launching Prilosec against competitor Zantac. Held full accountability for market share and prescription growth across General Practitioners, Gastroenterologists, Cardiologists, Pharmacy and Specialty Pharmacy, Military hospitals, Community Hospitals, and Regional systems.

Master Of Business Administration (Mba), Business Administration And Management, General

Bba, Management And Marketing

Bachelors, Marketing And Management