• Responsible for developing and implementing strategic marketing plans to achieve business objectives, drive customer acquisition and revenue growth.• Lead and manage the marketing team, providing guidance, support, and performance management. • Define and manage the organization's brand strategy, ensuring consistent brand positioning working with global branding team. • Conduct market research and competitor analysis to identify market trends, customer needs, and growth opportunities. • Manage the marketing budget and allocate resources to optimize ROI.

- Ownership of the brand, creating innovative and meaningful marketing & communication strategies- Develop consumer research to continually define our customer personas- Create go-to-market sales strategy to enable partnership alliances and grow revenue - Evaluate technology and business partnership opportunities with an eye on expansion and employee adoption.- Develop and track success metrics for both marketing campaigns and employee activities.

Oversaw all aspects of brand strategy and corporate positioning. Led a team of 100, including Marketing, On-Air Promotion, Client Solutions, Sales Research, Traffic, and Commercial Operations & Technology. Drove strategy and budget planning. Worked closely with CEO to execute organizational design and talent acquisition. Managed change at all levels.• Instrumental in the company achieving profit margins of 50%; tripled ratings to lead ION Television from #52 cable ranking to #5 in 2020; grew EBITDA 10x, from $33 million to $300 million, leading to the sale of the company to Scripps in 1/2021.• Drove ION’s brand positioning across all verticals of the company with an emphasis on Sales, arming each revenue team with tailored business to business Marketing plans. (Gen Ad, Direct Response, Local, Infomercial, Diginets)• Designed a go-to-market Upfront strategy that drove 40 consecutive quarters of growth, resulting in 500 million+ in annual revenue.• Executed an aggressive commercial growth strategy (sales, operations), resulting in over delivering on revenue targets during COVID-19. • Increased sales productivity by ensuring commercial systems were optimized for efficient revenue fulfillment.• Activated multiple research methodologies that gained actionable insights about audiences, including extensive work around the emerging over-the-air viewer base.• Spearheaded organizational design and facilitated talent acquisition company wide.

Led internal and external marketing strategy and communication to highlight ION's success and drive a performance-based culture. Collaborated cross-functionally on organization design, including aligning sales team by revenue products. Built out the client solutions offering for advertising clients. Reported directly to CEO.• Developed key messaging and multifaceted campaigns reinforcing ION's ascension in the Top 10 cable networks.• Drove ION's upfront positioning as a value for advertisers, giving clients broadcast reach and cable pricing.• Enhanced client solutions offering by creating "ION Insiders" to promote advertising products, including hiring talent and building out an ION lounge, kitchen, and home sets in the studio, which garnered incremental revenue.

Oversaw all facets of marketing. Focused on building the ION brand, which included extensive qualitative/quantitative research and promotional consumer and B2B strategies. This work informed the public relations strategy to build press awareness. Reported to CEO.• Worked with research agencies to develop focus groups to better understand the perception of the ION brand, shape positioning, and execute marketing campaigns accordingly.• Executed promo shoots to promote new shows, including Criminal Minds, Blue Bloods, and Law & Order franchises using A-list show talent to reinforce the "Positively Entertaining" brand. • Engaged a PR firm; liaised to develop strategy which garnered more press awareness for ION.

Led the relaunch of the network's brand strategy to support a new slate of programming after experiencing financial challenges. Collaborated with sales team to develop an integrated marketing approach to reenter the general advertising marketplace. Reported directly to CMO.• Partnered with creative agency to develop ION’s new brand identity, “ION Television. Positively Entertaining” (formerly PAX) and led cross-functional implementation of the new brand.• Managed internal and external marketing campaigns, including the creation of advertising, marketing collateral, and sales materials.• Envisioned a new client solutions team to support sales with added value promotions for advertisers.

Marketing lead in creating and executing promotional campaigns for advertisers to drive revenue and viewership. • Worked with sales team on integrated campaigns for advertisers on air and online; pitched concepts to clients.• Executed grassroots marketing events that supported new programming launches nationwide, including a comedy club contest to support Kelsey Grammer’s show for up-and-coming comedians.• Managed digital marketing initiatives, including ION viewer promotions, online contests, and sponsorships.

Created and executed branding strategies, promotions, and budgets to support the NBC Entertainment product roadmap online.• Part of a team that developed original show content for NBC.com, such as the Will & Grace virtual studio.• Created cross-promotional campaigns that increased traffic to NBC.com via on-air promotions, sweepstakes, and newsletters.• Collaborated with the network sales team to develop digital extensions for advertisers.