Create, manage, and execute paid search, display, remarketing and video campaigns.Account/campaign setup, strategy creation, optimizations, and pacing in Google Ads, Microsoft Ads, and Facebook Ads.Create event, landing page, and other tracking conversions in Google Tag Manager based on client needs.QA other team members campaign creations and conversion tracking for accuracy.Staying up to date on the latest trends in pay-per-click advertising for Google Ads, Microsoft Advertising, and Facebook platforms.

Developed initial RFP analysis and project management plan.Ongoing proposal project management ensuring that all necessary activities are completed on time.Communicated and assigned questions to Proposal Writers and/or partnership firms.Utilized the RFP knowledgebase (primary source) and other current documents or papers to write relevant, strategic, concise and complete responses to RFP questions.Performed quality and compliance checks on the document throughout the process to ensure that the document is consistent in reflecting the company's message.Performed the final quality check of the proposal document before it goes to print.Project tracking and documentation in Salesforce.

Developed and managed all paid search strategy and campaigns for Google Ads, Bing Ads, and Facebook Ads.Implemented multi-channel remarketing strategy to increase conversions by return visitors.Analyzed site traffic using Google Analytics to monitor health and effectiveness.Content creation including web copy and blog posts through custom CMS and Wordpress.Developed and implemented email marketing campaigns through GetResponse and Mail Chimp, including automation through autoresponder sequencing.Introduced influencer marketing outreach and managed coordination of influencer campaigns to increase referral traffic and brand awareness.Implemented growth hacking strategy and activities.

Coordinatee production of response documents to answer Requests for Proposals. Wrote, drafted, and edited technical responses to Requests for Proposals.Worked with graphic designers to develop materials for proposal responses and other corporate educational documents.Coordinated and performed internal/external research of technical information for proposal responses.Completed and ensured timely delivery of proposal responses.Worked with copywriters to assist in the production of online marketing initiatives including: Company Newsletter and Wordpress blogManaged email marketing platform (SalesForce Marketing Cloud) and automated email responses, reminders, newsletters, etc.Planned and attended trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.