Chris Alvarado Email and Phone Number
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With a proven track record of producing engaging digital media campaigns, driving rapid growth, streamlining operations, and optimizing business development, I have devoted my entire career to providing advanced analysis, building cohesive cultures, and focusing on the customer. Throughout my career, I’ve successfully designed and implemented game-changing website content, social media campaigns, and online promotions while minimizing operational expenses, improving enterprise processes, and building top-tier teams. Some of my accomplishments include:► Growing organizational revenue 42% in 6 months with digital marketing campaigns.► Boosting monthly sales by hundreds of thousands of dollars across 4 enterprise websites while doubling casino wins.► Securing thousands of bookings per month by creating an online pipeline for automated email/subscription sign-up.► Developing a CRM system that captured 10,000+ emails and sales data while building a customer experience (CX) database.► Converting an all-cash system to 100% online sales during the COVID-19 crisis while increasing C-store sales by millions of dollars.► Enabling <5% known guests to become 60%+ known guests for revenue generation after launching 4 promotions through CRM.► Improving an email campaign’s click-through rate 1,660%+ in 6 months with quality content and SEO. ► Creating a Facebook business page and growing it to 25,000+ followers in 3 months.I am always interested in connecting with colleagues or old friends. Feel free to reach me at chrisjalv12@gmail.com.
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Avp Digital Marketing StrategyMarriott Vacations WorldwideValley Center, Ca, Us
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Avp Digital Marketing StrategyMarriott Vacations Worldwide Dec 2023 - PresentOrlando, Fl, UsResponsible for the digital products & services related to Brand, Partner Marketing, Marketing, Sales & Resort Operations. Scope includes all digital activities beyond Digital Properties (Websites)– Marketing Campaigns, Print Media, Social Media, Salesforce, Marketing Cloud, and Paid Media -
Senior Director Of MarketingMarriott Vacations Worldwide Dec 2021 - Dec 2023Orlando, Fl, UsResponsible for the digital products & services related to Brand, Partner Marketing, Marketing, Sales & Resort Operations. Scope includes all digital activities beyond Digital Properties (Websites)– Marketing Campaigns, Print Media, Social Media, Salesforce, Marketing Cloud, and Paid Media.
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Director Of Digital Center Of ExcellenceWelk Resorts Jun 2021 - Dec 2021San Marcos, Ca, UsThe Welk leader will be responsible for the digital products & services related to Brand, Marketing, Sales & Resort Operations. Scope includes all digital activities beyond Digital Properties (Websites) at Welk – Marketing Campaigns, Print Media, Social Media, Salesforce, Marketing Cloud, and Paid Media. -
Chief Operating Officer/ Chief Marketing OfficerIndigenous Regeneration Jan 2020 - Jun 2021San Pasqual Indian Reservation, California, UsMaximize visibility of this youth heritage organization with 30 volunteers and $2 million in distributed grants. Drive donations and grant sponsorships by producing engaging content for blogs, Instagram TV, Facebook Live events, community outreach, field trips, education workshops, and private events. Update SEO key phrases, graphic designs, web pages, and organizational calendar. Define key performance indicators (KPIs) for web traffic, visits, bounce rates, conversion rates, and audience segments. Lead creative volunteers to create SEO content, design web pages, manage internal requests, edit content, and follow up on advantageous opportunities. • Double Sales from $1M to 2M and email campaign click-throughs from 300 to 5,000 in 6 months due to quality content and SEO.• Enabled accurate data analysis by using Google Analytics to track website visitors. Implemented Google Tag Manager.• Enhanced open rate for customer online campaign by 28% by decreasing churn rate by 36%. Increase landing page conversion rates by 22%• Grew organic traffic by 78% by creating a pipeline for automated email/subscription sign-up -
Director Of Operations & MarketingLa Jolla Band Of Luiseno Indians Feb 2020 - Apr 2021Progressed this 40-year organization into the digital world, introducing customer relationship management (CRM), digital media, and social marketing capabilities. Optimized daily operations, marketing, and advertising to drive sales across 4 enterprises – Campground, C-Store, Zipline, and Casino. Installed online reservation system, Google Tag Manager, Google Ads, Facebook Manager, Facebook Ads, and Remarketing Tags. Crafted short- and long-term business plans. Implemented billboards and advertising strategies. Worked with vendors and contractors to produce new content. Built P&L management function and controlled $3.2 million expense budget. Scaled organizational revenue from $7 million to $10 million in 6 months and sold out Zipline and Campground facilities.• Doubled casino wins and grew monthly sales by $250,000 across all 4 enterprise websites. • Enabled 2,500+ bookings per month by creating a pipeline for automated email/subscription sign-up.• Created CRM that captured 10,000+ emails and sales data, and built customer experience (CX) database.• Converted cash system to 100% online sales in response to COVID-19 crisis. • Increased convenient store sales from $5 million to $7 million while implementing new tax rules.• Brought <5% known guests to 60%+ known guests to revenue after launching 4 promotions.• Boosted monthly Campground sales by $100% and generated $500,000 in Zipline sales.
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Senior Vice President / Assistant General Manager – Marketing, Brand Strategy & OperationsViejas Casino & Resort Mar 2019 - Sep 2019Alpine, Ca, UsRecruited to develop and implement brand identity for a $250 million expansion. Optimized revenue while overseeing operations. Analyzed data, audience, customer relations, and tracking systems for marketing programs, player journey, and gaming operations. Spearheaded direct mail, mobile push, SMS, and Facebook Messenger campaigns. Built and led culturally diverse team of 5 VPs with 1,800+ reports; managed budgets, and designed game-changing marketing plans. Hired social media influencers and in-house video production team. Re-positioned campaigns after testing new tactics and analyzing social media engagement.Viejas Casino & Resort, Continued:• Produced and improved visit frequencies 300% while rolling out 4 CRMs simultaneously.• Grew customer database from 30,000 to 50,000 in 6 months. Increased Revenue 10%• Traffic and customer engagement increased from 60% to 80% with new social media and trigger-based digital marketing strategies. • Welcomed 10,000+ users within 3 months of developing and launching the Viejas Casino App.• Received 2019 AAA Four Diamond Hotels recognition by driving teams to innovate and create personalized product offerings.• Drastically reduced employee turnover through targeted training and engagement programs. • Enhanced promotions/giveaways with unique value proposition. • Cultivated network of vendors to source brand-name gifts at reduced costs and introduced promotional kiosks to expedite event check-in and track redemption more precisely. -
Director Of Operations – Marketing, Security & TransportationValley View Casino & Hotel Aug 2011 - Feb 2019Valley Center, California, UsLed operations, marketing and spearheaded programs to improve marketing, safety experience, and transportation for 3 million customers annually. Managed team of 160+ and provided budget maintenance. Conducted regular risk assessments and quality assurance reviews to ensure adherence to policies, procedures, and business processes of the San Pasqual Tribe. Ensured positive customer experience (CX) and return visits by developing high-impact operational and marketing strategies. • Produced 192 Million Yearly by offering incentives and forming strategic plans to increase player visits 23 times a year.• Established leadership program and reduced turnover 60%. Improved team engagement and built customer-centric culture.• Signed up 16,000 new members monthly by formulating marketing strategies to increase trip frequencies from 1.2 to 9.• In just 3 months, grew email campaign from 0% to 60%; followed best practices in targeted communications. -
Director – Gaming SlotsValley View Casino & Hotel Nov 2004 - Aug 2011Valley Center, California, UsDirected activities of employees and supervisors engaged in providing services to customers; developed and implemented marketing strategies. Optimized commerce by providing growth marketing strategies. Served on senior management team, leading cross-functionally across the slot organization. Managed key projects and implementation efforts, maintaining 2,000 slot machines and $500,000 in parts inventory. Controlled operating and capital budgets. Leveraged supervisory experience and analytical skills.• Boosted known player revenue from 33% to 80% by introducing player revenue tracking system. Increase Revenue by 103%• Contributed to 9% EBIDTA increase and 77% monthly revenue increase YOY by conducting targeted marketing analysis
Chris Alvarado Skills
Chris Alvarado Education Details
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San Diego State UniversityLiberal Arts And Sciences -
University Of PhoenixBusiness Administration And Marketing
Frequently Asked Questions about Chris Alvarado
What company does Chris Alvarado work for?
Chris Alvarado works for Marriott Vacations Worldwide
What is Chris Alvarado's role at the current company?
Chris Alvarado's current role is AVP Digital Marketing Strategy.
What is Chris Alvarado's email address?
Chris Alvarado's email address is ca****@****ino.com
What is Chris Alvarado's direct phone number?
Chris Alvarado's direct phone number is +176029*****
What schools did Chris Alvarado attend?
Chris Alvarado attended San Diego State University, University Of Phoenix.
What skills is Chris Alvarado known for?
Chris Alvarado has skills like Team Building, Digital Marketing, Leadership, Tribal Gaming, Project Management, Operations Management, Collaborative Leadership, Strategy, Strategic Planning, Marketing, Customer Satisfaction, Social Media Marketing.
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