 Working closely with key national partners such as Cara Foods, St. Louis B&G and a regional account base of 9 key provincial partners. Develop creative agency briefings for program development, working with multiple key sponsorships such as the NHL & NBA, to maximize brand and program awareness. Develop cross functional programming incorporating national retail partners with key on premise partners for both value & premium brands. Managing current customer partnerships, as well seek out new customer groups across Ontario and develop strategic business partnerships. Evaluate customer business metrics using analytical software (BW/SAP) and strategic customer insights. Develop & interact with field sales teams to communicate key priorities and plans on a daily basis. Interact and work closely with field sales reps across Canada to assist and mediate day to day account challenges  Create formal business plans incorporating business KPI’s & financial statements

Ideate and craft National Brand programming for our On-Premise customers. Working cohesively with brand & merchandising teams to ideate merchandise within brand standard and focus on bringing new and engaging tools to market. Act as a conduit between field sales and brand teams, ensuring that programming details were seamless, and that tools are within the scope of the field needs. Objectively evaluate each activity for ROI and against its individual objectives (volume, share, equity, brand measures) and capture learning’s to continuously improve performance. Understand specific channel requirements and react positively to feedback to ensure proper tools are satisfying customer needs.Track and manage national brand program budgets for On-Premise Activity

 Manage relationships with LCBO District Managers, Store Managers and employees on a daily basis.  Actively support Trade Marketing team thorough feedback on in-market conditions and recommendations to help positively shape the retail landscape. Responsible for building compelling and fact based selling stories through the use and understanding of analytical data types including volumetric reports, Inventory Reports and Consumer and Business Insights. Manage territory and deliver results through brand portfolio sales, monitoring core SKUs and inventory, building ad-hoc displays, managing shelves and fully executing LCBO period plans. Responsible for managing and executing special retail projects including Discover Our Community and Retail Specialization Strategy, collectively bridging communication between Sales and Trade Marketing. Create & build unique executions for on-premise customers throughout the KW area managing over 115 on premise accounts intending to drive incremental traffic, trial, and purchase. Execute & plan significant key district events within KW such as KW Oktoberfest, Canada’s Largest Bavarian Festival, KW Bluesfest, and Manulife LPGA Open. Align retail & on-premise activations creating a consumer circle of effect in market. Support the development of “a culture of influence” through the Molson Way New Hire Training program and the ongoing retail training of new reps.  Actively participate in company trainings focusing on negotiation and personal development.

Build & Execute engaging programming for a heavily travelled tourist area, focusing on responsible choices.Manage event budget for area while executing large scale national events such as Wakestock in Collingwood.Responsible for managing & directing promotional teams within the Barrie North territory.Work with OHL partners in contractual agreements to build & maintain relationships at a key partner level.Developed and executed strategic promotions at key partner properties.- Managed Blue Mountain MolsonCoors Programming & Execution of Skiesta & Coors Light Trauma Series- Executed & created engaging programming for Wasaga Beach Bars & Properties- Executed Coors Light Cold Certified Program across MuskokaWorked with local media partners to build programming such as - K106 Beer on the Pier.Assisted 8 Sales Reps with daily retail & on premise tasks - Selling in new products- Executing promotional events- Hosting Clients- Engaging new consumers

Assisted in large scale events and promotional executions across SW Ontario. Worked closely with multiple suppliers, venues, and key influence groups to execute national brand programs. Worked on Sarnia Bayfest executions, Rocks The Park, Coors Light Maxim Golf, Molson Canadian Mega Keg.Managed promotional team, coordinated all schedules & executional elements.Serviced both on-premise and off-premise accounts by managing relationships with Account Managers, developing effective point of sale displays and supporting with the creation, development and execution of promotions.Assisted Sales Representatives in establishing a competitive edge over competition through superior service and availability while promoting and living by Molson values. Achieved retail objectives through the setup of ELDPs, value-adds, product RAMPs and LTOs while monitoring inventories and solidifying a retail presence.Called on new licensees, utilizing fact base selling to gain incremental listings of core sku’s.