Extremely experienced in the fishing sector with 25 years experience behind me in a multitude of platforms. I aim to continue to work at a high level, bringing new & fresh innovative ideas to market leading companies to ensure they deliver what the consumer requires in the best possible way. I specialise in retail, product sourcing/buying, product development & marketing, brand creation, photography & social media marketing. I have worked as a Retail Manager, Buyer and Marketing Manager for some of the UK's largest retailers & manufacturers in both outdoor and angling, giving me a wealth of knowledge, experience and understanding from all angles of the trade.