Chris Arrom, M.S. Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

• Serve as the client lead of the RMN division, operating as the main point-of-contact for all top-down communication, and offering thought-leadership on industry trends and the competitive landscape.• Lead the development of Sephora’s retail media strategy by designing, proposing, and managing the advertising products & services offered to nearly 50 retail brands.• Unified three investment channels (Display, Social, and Onsite) into a cohesive team, ensuring each department aligns with the digital strategy I developed and implemented for Sephora’s Retail Media Network (RMN).• Provide career management for six media strategists, leading them through personal and professional growth as they balance quality and integrity in a fast-paced environment executing over 200 campaigns a year.

Chicago, Illinois, United States

• Oversee end-to-end strategy and operations for the digital media planning department, responsible for executing 700+ requests for proposals (RFPs) representing $175M in annual revenue for our retail media network.• Lead our client through upgrades to CRM and OMS platforms, improvements to forecasting and research capabilities, and training for use of new audience insight tools resulting in a 7x revenue growth over six years.• Propose, review, and implement new process and policy improvements including the establishment of R&Rs, the creation of our full-funnel workstream, the development of novel approaches to seasonal planning, and more.• Serve as the career manager for all nine digital media planners, leading them through personal and professional growth as they balance quality and integrity in the fast-paced environment of client services.

Chcicago

•Provide thought-leadership for media planners to elevate our approach to campaign proposals.•Supervise the Assistant Media Planner while managing the workload for our team and maintaining ownership of our relationship with the client.•Leverage my expertise in digital media to advise senior decision-makers on process efficiencies and account structures for the eCommerce site of a Fortune 500 company.•Craft hundreds of campaign proposals for dozens of the most valuable brands seeking to advertise on the #1 ranked electronic retail site.

Chcicago

The Media Planner is responsible for developing and executing media plans related to multiple online acquisition channels, supporting the analysis of client and publisher data from a number of different systems, and providing the sales team with RFP/RFI's, insertion orders, and presentations complete with sound rationale supported by the data.• Confers with client, account services, and creative team to establish media goals, objectives, and strategies for advertising campaign• Studies demographic data and consumer profiles to identify desired target audiences for online advertising• Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience• Gathers statistics and prepares media plan to guide buying process• Present's media plan to account services and client for approval and makes adjustments as necessary• Negotiates best price for media space or time, as specified in approved media plan, to optimize budget• Researches and maintains record of trends, innovations, and changes that affect media buying• Responsible for the preparation of Insertion Orders and placement of advertising with media vehicle

Chicago, Illinois

•Evaluate publisher technologies and capabilities, their campaign proposals, and their insights on performance in order to optimize in real time.•Implement the partner proposals, particularly as it relates to digital ad trafficking, ad serving estimates, creative asset distribution, project management, and execution across multiple campaigns and publishers.•Calculates reach and frequency of potential media vehicles•Buys negotiated media space, commercial time, or site placement•Support planning teams in the creation of campaign specific digital KPIs to inform ongoing campaign optimizations.•Write point of views to provide thought leadership on digital insights and industry topics •Work on weekly media analysis for client delivery on each campaign •Design and manage analytics projects including multi-channel attribution, online to offline sales studies, and digital audience verification research

Chicago, Il

ContractOrganizational Effectiveness:• Led a multidimensional consulting project to improve departmental efficiency beginning with data gathering involving 14 employee interviews.• Carried out extensive research prior to collecting the data and interpreted the results of the wealth of knowledge, including survey analysis, accumulated over several weeks.• Compiled a comprehensive report complete with custom recommendations on departmental changes that was utilized to make significant improvements.Training:• Utilized results of the employee surveys and interviews to identify solutions available for immediate intervention before my employment contract was set to expire.• Developed and led a series of team-building exercises to help stimulate employee cohesiveness and improve communication channels within the department.

Chicago, Il

Marketing:• Responsible for spear-heading the marketing campaign by means of social media, B2B relations, and continual client acquisition. • Created 3 variations of innovative legal brochures, updated business cards, designed and created the company’s logo, maintained the quarterly newsletter.Leadership:• Recruited and managed 2 marketing interns from Loyola University to help facilitate the ambitious projects required of the campaign.• Responsible for delegating assignments, making executive decisions, and promoting the overall group effort necessary to manage a successful team.

Master'S Degree, Industrial And Organizational Psychology, 3.97/4.0

Activities and Societies: Muscular Dystrophy AssociationStudied topics from consumer motivation to statistical analysis, consulting.

B. S, Psychology