Chris Ashby Email & Phone Number

Mountain View, Ca, Us

Responsible for consulting C-suite executives at large B2B e-commerce organizations concerning strategic initiative to drive top line revenue. This requires a holistic understanding of an organization's goals, resources, risk tolerance, and competitive environment. Strategies are designed specific to client's organizational goals, available assets and executional abilities. Consultation includes business development efforts concerning product expansion, industry vertical expansion and market expansion through data analysis to assess strategic valuation, risks, and competitive environment.Areas of expertise include developing customer centric mobile strategies which drive utility and aesthetic appeal, data analysis to identify customer segmentation, lifetime value, and average order value to inform pre/post purchase marketing communication, and site design intended to improve online conversion rates. Marketing strategies include brand positioning, communication and organizational deliverance and ROI specific initiatives leveraging Google's best in class product portfolio.

Us

I coordinate all National Sales efforts for LFM’s three station cluster in partnership with CBS/Entercom, and formerly Infinity Sales, radio rep firms with offices throughout the country. The positioning of our group stresses quality over quantity. Strong brands, continuous marketing investment in our products, and a clean commercial environment make LFM unique to the San Diego market. This strategic approach allows us to effectively compete against groups with larger station portfolios.

Centryc Solutions is an Australian-based start-up company that provides a proprietary digital platform. This product is used to aggregate consumer data and track consumer interaction with brands/venues through NFC/RFiD bar codes and scanners. It facilitates brand communication in real time across the most widely used messaging mediums including e-mail, SMS, Facebook and Twitter. All consumer activity and brand communication is captured and reported in a back-end online dashboard with customized reports. Potential target accounts include casinos, resorts, amusement parks, ski resorts, malls, and cruises. Centryc Solutions is due to roll out their first program in July 2011 in Sydney, Australia.

While continuing my role as GSM, I took on the role of Interactive Manager for the LFM organization. Our partnership with Emmis Interactive provided our organization a portfolio of interactive products including on-line games, microsites, and cyber remotes. The addition of these products necessitated a change to our sales approach, and I wrote, trained and implemented a needs based sales focus for our entire sales organization. I led our initiative to uncover our advertising partner’s strategic marketing goals and provided customized marketing solutions utilizing our radio assets as a reach medium and our interactive products to further extend and engage consumers with the brand messaging. This required consistent feedback to our product team to develop online ad products that supported marketer needs.

As a GSM I was responsible for building, training and managing a high performing sales organization. This position required continual deal sourcing by structuring, negotiating and closing a wide variety of strategic partners in the advertising and agency world. I managed the sales budget and revenue quota by developing and implementing strategic sales plans and establishing performance goals for individual account executives. As a result of key personnel moves, I took on the responsibilities of Director of Sales, acting as the liaison between our corporate officers and the LFM sales department. I forecast top line revenue figures for the group during the budgetary process for the Local, National, NTR and Interactive categories. Maintaining and pricing inventory, facilitating relationships with key accounts, and managing Account Executives within our sales organization were key functions which required excellent communication, motivation and training skills.

I coordinated all National Sales efforts for LFM’s three station cluster in partnership with Infinity Sales radio rep firm with offices throughout the country. This position required a keen ability to develop strong relationships with agency personnel throughout the country.

As a senior account executive I was responsible for generating 1.2 million in net sales for the CBS Phoenix radio cluster. I developed custom marketing solutions for our client’s key marketing challenges utilizing excellent client needs analysis. This sales approach led to the creation of several new accounts contributing to the financial success of the group. Establishing and maintaining strong professional relationships was crucial to increasing spending from existing “key” accounts and converting non-spending “target” accounts to “key” account status.

I was responsible for $5.2 million in revenue for the stations and coordinated all national sales efforts with ten Sentry Radio sales offices throughout the country. This position required extensive travel to major advertising agencies in New York, Los Angeles, Dallas, Chicago, and Minneapolis. There was a tremendous emphasis placed on cluster selling of the AM-FM eight station group, and I spearheaded the development of several group presentations to the Los Angeles buying community. I was also responsible for making local contacts to ensure that our clients’ regional needs were being met by their nationally themed marketing plans.

At the National Rep Firm I acted as the liaison between national advertising agencies and radio stations across the country. I developed relationships at agencies such as BBDO, DDB Needham, Young & Rubicam, Deutsch, Lowe & Partners, and Fox Broadcasting. This platform allowed me to sell radio to over 100 accounts including Mercedes Benz, Courtyard by Marriott, Burger King, Denny’s, Wells Fargo, General Motors, UPS, and Blockbuster. Towards the end of my stay, as broadcast groups grew, cluster presentations to the buying community became more prevalent.

Bachelor Of Science Business Administration, Finance

Education record