Chris Atchison Email & Phone Number

Toronto

Shockwave Strategic Communications is a Toronto-based marketing-communications firm built on four key pillars: we help clients imagine a strategic direction for their brand, create the plans and content needed to deliver results, share their story with everyone from target clients to the media, and then succeed by constantly generating innovative new ideas.

• Responsibilities included:
• Strategic development of editorial and communications agenda for each issue
• Corporate communications: Interaction with PROFIT readers and advertising clients to further marketing and communications initiatives of the magazine; managing and maintaining PROFIT’s strong reputation and corporate.
• Writing and editing: Feature article assignment, feature writing and editing, copy editing, photo selection, wire service management, headline… Show more Responsibilities included:
• Writing and editing: Feature article assignment, feature writing and editing, copy editing, photo selection, wire service management, headline composition
• Publisher communications: Regularly worked alongside associate publisher to tailor strategic messaging and manage external communications with key stakeholders

• Responsibilities included:
• Strategy development: For coverage of major events, advertising initiatives
• Editorial contribution: As an editor, story assignment, page layout, copy editing, freelance staff management, photo selection, headline and cutline composition; as a reporter and photographer, researching and writing.
• Editorial contribution: As an editor, story assignment, page layout, copy editing, freelance staff management, photo selection, headline and cutline composition; as a reporter and photographer, researching and writing.
• Corporate communications: Writing press releases and B2C copy for readers
• Publisher communications: Preparation of statements for publisher Bill McDonald; strategizing with publisher on appropriate communications strategies with readers, advertisers and key stakeholders

• Responsibilities included:
• Online content: Produced weekly online travel e-newsletter Link To The World for more than two years
• Print editorial content: Covered 2000 Summer Olympic Games focusing on human interest topics; regular contributor to Life and Travel with additional pieces in business and Your Home sectionsMajor Achievements:
• Developed and produced weekly travel e-newsletter, a major revenue driver
• Reported now infamous Mel Lastman ‘Africa quote’ on… Show more Responsibilities included:
• Reported now infamous Mel Lastman ‘Africa quote’ on assignment in Barcelona Show less