Chris Bell Email & Phone Number

Hove, Gb

Hove, England, United Kingdom

Hove, England, United Kingdom

Strategic SEO and content optimisation of EDF site. Improved site visibility, share of search, and on-page UX. Regular crawls and audits to maintain visibility, trained publishers in SEO and presented to key stakeholders.• Conducted successful SEO migration of EDF site from Drupal 7 to Drupal 9 CMS, with no loss of visibility and minimal storm period• Organised and ran monthly SEO Community of Practice sessions• Increased Semrush site health score from high 70s to… Show more Strategic SEO and content optimisation of EDF site. Improved site visibility, share of search, and on-page UX. Regular crawls and audits to maintain visibility, trained publishers in SEO and presented to key stakeholders.• Conducted successful SEO migration of EDF site from Drupal 7 to Drupal 9 CMS, with no loss of visibility and minimal storm period• Organised and ran monthly SEO Community of Practice sessions• Increased Semrush site health score from high 70s to 100%• Researched generative AI, produced AI prompt use case analysis• Analysis of Google algorithm updates and recommended actions• Competitor intelligence analysis, reverse engineering and reporting• Liaised with outsource partners on continuous improvement of edfe.com• CMS migration planning, backlink/content audits, stakeholder management• Improved site visibility and topical relevance of content on key pages• Created Schema.org templates and rolled out to dozens of priority pages• Liaised with SaaS product vendors to get the most out of our tools• Produced 2023 SEO strategy, laying out strategic priorities for the year• Keyword research, performance analysis, and rank tracking• Addressed smart meter keyword cannibalisation issues Show less

Brighton, United Kingdom

Web content production and publishing for the TPR site, with a focus on TPR’s high profile automatic enrolment offering. Working with Legal and Policy stakeholders to deliver new content and services to meet user needs. SEO lead for the TPR website, using tools such as Ahrefs to monitor progress, perform keyword and competitor research, and identify optimisation opportunities. Continuous improvement of the TPR website, researching new trends, introducing new technologies, ensuring compliance… Show more Web content production and publishing for the TPR site, with a focus on TPR’s high profile automatic enrolment offering. Working with Legal and Policy stakeholders to deliver new content and services to meet user needs. SEO lead for the TPR website, using tools such as Ahrefs to monitor progress, perform keyword and competitor research, and identify optimisation opportunities. Continuous improvement of the TPR website, researching new trends, introducing new technologies, ensuring compliance with the latest standards. Test and learn iteration of content using statistical analysis, user research and A/B testing.• Conducted regular site and content audits, using insights to make incremental improvements• Converted key suite of 60 automatic enrolment PDFs to HTML - 600% average increase in pageviews, one page as high as 900%• Member of Government Gateway replacement project team, inputting into service design and UX of AE Gateway portal, used by millions of employers• Learnt Schema.org markup, pushed IT to add functionality to CMS, rolled out to hundreds of pages on the TPR site, wrote guidance for digital team• Wrote TPR's SEO strategy, which was successfully adopted, presenting to management committee• Produced SEO recommendations for marketing campaigns, in one case leading to 400% increase in pageviews for pension scams content• Annual rollout of automatic enrolment earnings threshold changes across the TPR site, coordinating with AE, Legal, Policy and Media teams• Wrote copy for marketing emails, social posts, and HRMC bulletins• Worked with stakeholders from Legal, Policy, and business owners to produce new content meeting user needs• Worked with automatic enrolment team to improve employers re-enrolment journey, conducting user and accessibility testing Show less

Brighton, United Kingdom

Web Content Officer for Professional Services departments within Sussex, running corporate web content offering. Managed homepage, ran editorial meetings with senior staff and reported on stats, wrote copy and designed new sections of the website within brand guidelines, redesigned and deployed new digital undergraduate prospectus.• Played a key role in redesign and relaunch of Sussex website, wrote copy, optimised pages• Proposed improvements to website from UX research and best… Show more Web Content Officer for Professional Services departments within Sussex, running corporate web content offering. Managed homepage, ran editorial meetings with senior staff and reported on stats, wrote copy and designed new sections of the website within brand guidelines, redesigned and deployed new digital undergraduate prospectus.• Played a key role in redesign and relaunch of Sussex website, wrote copy, optimised pages• Proposed improvements to website from UX research and best practice• Tracked and reported on user behaviour across website in Google Analytics• SEO lead; analysing, reporting on and improving on-page and technical SEO• Managed the Sussex homepage, curating content and editorial planning• Ran Digital Content Working Group editorial meetings of senior staff• Liaised with stakeholders on development of their pages; produced content• Reported on Clearing activity, identified how to achieve stated targets• Designed news and events feed, creating wireframes and mock-ups• Managed Social Media Ambassadors programme, liaising with students• Conducted competitor research of rival offerings, reporting on findings Show less

Haywards Heath

Responsible for all company graphic design related projects and tasks, including creating marketing collateral such as DL flyers and print publications, artworking, typesetting and desktop publishing, for print and digital platforms. Creation of infographics, icons, visualisations, buttons, user interface, and look and feel design work for use in company software products, website and services used by clients.Maintaining company website, creating and editing graphics and look… Show more Responsible for all company graphic design related projects and tasks, including creating marketing collateral such as DL flyers and print publications, artworking, typesetting and desktop publishing, for print and digital platforms. Creation of infographics, icons, visualisations, buttons, user interface, and look and feel design work for use in company software products, website and services used by clients.Maintaining company website, creating and editing graphics and look and feel in both image manipulation software and HTML using Dreamweaver.Production of eBooks for world class professional publishing client; formatting, typesetting and compiling as executable Windows files and conversion to Mac-compatible files. Publication as CDs bundled with physical print books.Collation and production of marketing material used for client tenders and pitches, including Flash design work for user interface of USB sticks given away at promotional events.Production and distribution of online marketing, including targeted emails and social media management. Show less

Working as a freelance graphic designer, commissioned to produce various graphics for various short-term and one-off projects, including:• Wedding invitations• Streaming video micro-sites• Magazine layouts• Giclee artwork by commission• Designed and sold my own giclee artwork online

Responsible for editing company magazine, creating designs for print and web campaigns, writing articles and other communications materials, designing and editing publications, video and audio production, devising and tailoring campaigns to specific audiences, intranet management, community management, delivering multimedia solutions.

Responsible for managing and contributing to content and traffic going through internal communications channels, writer and producer of quarterly ‘B2C TV’ corporate video, drafting and deploying Director’s monthly bulletin, B2C intranet management and design, designing and distributing promotional material for company activities including posters, video, audio, web and supporting live events.

Drafting and deploying internal communications campaigns and messages, contributing articles to newsletters and the company magazine, designing posters, intranet pages and graphics, managing events and briefings.

Liaising with customers and resolving issues via phone and in writing.

Computer Studies

Education record