Christine Edwards Email & Phone Number

Christine Edwards is one of a rare breed in category marketing. She not only has the vision, experience and knowledge to know what will make a difference but is also a solutions-orientated pragmatist who ensures that each project is driven through to its conclusion, delivering value beyond expectation on every occasion.With 25 years operating within leading global as well as local and European organisations, Christine has been part of the evolution of category marketing business practice. This enables her to create and implement solutions that are ground-breaking while remaining practical and effective, and that optimise business performance. Her goal is to deliver real changes in culture and behaviour that enrich an organisation’s operations. She aims to leave a legacy where all those with whom she is involved are more capable, agile and focused and so better equipped to deal with the challenges that their business will experience.She created Big River Solutions in 2004 whose purpose is to:• Help companies solve some of the big commercial issues• Accelerate profitable business growth• Turn around poor category / brand performance• Strengthen brand equity• Engage more effectively with Consumers• Drive sales performance at the point of sale• Win the digital purchase• Improve and strengthen customer support• Help companies accelerate competitive capabilities• Identify critical capabilities• Set standards of competence required to win• Measure competence levels• Develop leadership skills• Improve functional and subject matter competence• Embed new processes• Onboard and develop new people.If any of these areas resonate with you, we would be delighted to help.Contact me at ce@bigriversolutions.com or ring 07793019175

Listed skills include Marketing Management, Grocery, Consulting, Key Account Development, and 36 others.

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  Director

  Big River Solutions: A Strategic Cpg Consultancy

  United Kingdom