Chris Binney Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Working in both a quantitative and qualitative capacity, with a wide range of clients in a broad range of industries, this allowed me to bring a fresh and different perspective to each project that I ran. Relationship and account management was a strong focus of this role and during my time at The Interpreters, I was able to effectively create and maintain strong connections with clients. Critical to the role was the effective collection and dissemination of insights from multiples sources in a visual reporting format to ensure full comprehension and engagement with findings. I was able to effectively communicate often very data heavy research studies to large groups – from very senior stakeholders through to those with little research experience & understanding.As an insights specialist I gained experience in managing and conducting projects such as, but not limited to; large brand strategy developments, multinational brand health & equity trackers, NPS tracking, market sizing & segmentation studies, user experience & concept testing, new product development, innovation and pipelining workshops, ideation sessions and pricing studies.The mission of The Interpreters is to do the hard work for clients – present back a story rather than hard, cold facts. Science shows that our brains are far more engaged by storytelling than by traditional quantitative presentations so everything that I worked on ensured a clarity of message in a concise format.

Melbourne, Australia

Working in a largely quantitative capacity at BrandHook I honed my abilities to use statistical tools and techniques when required to deliver the best results for our clients. Combining data with design and delivering this through a story that helped to deliver a strategic outcome was paramount for all research at BrandHook. I’m passionate about data storytelling and and understand first-hand the impact that communicating data effectively can have within a business.

At Latitude Insights my role involved utilising both quantitative and qualitative methodologies to deliver actionable and insightful results to our clients. Quantitative experience with Latitude Insights includes the set up and management of numerous projects for a varied client base. Such projects include usage and awareness testing, NPD studies, segmentation studies, advertising & brand tracking, concept testing.Similarly, whilst at Latitude I was heavily involved in the set up and ongoing management of a number of online mixed methodology and wholly quantitative research panels for clients. Tasked to ensure that panel members are continually engaged with the panel at an everyday level this involves continually updating content, incentive management, survey design and online scripting, scheduling activities, campaign delivery, reporting and analysis, etc. Another aspect of my role was to manage and moderate online research communities. As a methodology communities are growing in popularity given their ability to elicit robust qualitative data in an engaging and familiar environment. As a community manager I was responsible for content management, discussion guide design, strategic analysis of fragmented data and reporting this in a visually expressive format.As a Research Manager I was involved in liaising with clients on a frequent basis, establishing their needs and deriving a strategy so they can achieve as much as possible with their research dollar.

Melbourne, Victoria, Australia

Offered the opportunity to expand operations in the Australian market, my role was to coordinate “effective 24 hour coverage”, deliver research insight to an international client base, and act as key liaison for USA clients, as well as manage the NY office and staff. Most of this was undertaken without supervision relying on my own problem solving and resolution skills to ensure tasks were completed on time. With an increase in USA activity and Australian clients, my role from mid 2009 allowed me to develop full service research proposals and projects, present findings to strategic and blue chip organisations, and support the technological developments required for panel management software and internal communication strategies.Working with ICD Research, my responsibilities include:• Analysing research briefs and creating detailed proposals for clients and internal sources.• Reviewing and analysing raw data using software packages • Building presentations of research results whilst addressing the initial objectives at all times• Presenting results to stakeholders and internal sources• Moderating and analysing focus groups/bulletin boards• Managing, expanding and improving UK B2B and USA online consumer panels

London, England, United Kingdom

Helping to launch and grow the research agency from inception and build, maintain and develop strong client relationships within the UK market. Key industries worked with are financial services, tourism, media and sports.During this time, we were pioneering the use of online focus groups as a methodology working closely with software providers to help improve and develop their product. Additional responsibilities included:• New client acquisition (Small SME’s through to large multinationals) • Client management and retention through building strong relationships• Implementing financial structures, including budgets and project costings • Recruitment and training of staff members

Working with The iD Factor I was responsible for all aspects of the research process from initial stakeholder meetings, research design (both qualitative and quantitative), fieldwork, analysis and reporting of results. I became adept at working with a number of software packages, including ASKIA and ASTEROID and very familiar with the MS Office package. During my time as Research Executive/Research Assistant I was able to learn the skills and gain the experiences which allowed me to grow as a research professional.

Richmond Upon Thames, England, United Kingdom

General Manager of small, boutique pub in outer London suburb of Richmond. Responsible for all areas of the business from budgeting, stock management, staff, day to day service in bar and in kitchen.Increased revenue by 30% within 6 months of undertaking position (3rd highest across portfolio of over 30 venues). Working here gave me valuable face to face experience with members of the public, other managers and also helped to develop my managerial skills as I was responsible for the welfare of all staff.

Business Marketing, Marketing

Education record