Football Gm - Cee
Beaverton, Or, Us
Championed category vision, strategic direction, and key objectives for football brand and business across Central and Eastern Europe. Led cross-functional team, including brand marketing, sales, retail, sports marketing, operations, finance, demand planning and merchandising.-Provided dedicated, effective leadership to drive team to achieve FY14 Fastest growing Geo for Global Football and Category for CEE.-Delivered #1 brand position in 6 of 7 markets, including Turkey, Poland and The Middle East (#2 in Russia) with CEE-centric JDI campaign (Play Russian, for example) and balanced distribution plan.-Transformed marketplace by strengthening existing partnerships, opening new distribution channels, and creating and implementing a segmentation and differentiation strategy.-Built team from group of independent functions into a harmonious, high-functioning team through communication and collaboration.