I am a practitioner of and enthusiastic believer in the principles of 'Lifestyle Financial Planning' - focusing on the client, not on their money, and creating financial plans clients can get excited about.Having entered the financial planning profession in 2004 in the bancassurance sector, I have built a client base specialising in retirement planning, wealth creation and wealth protection, with a focus on giving clients their ideal lifestyle.My passion for this is infinite, and I launched my YouTube channel in April 2020 to give clients the tools they need to make better financial decisions for themselves, breaking down the steps to achieving financial independence, financial security and financial peace of mind.I am the joint owner and founder (with my wife Annabelle) of Eterno Clinics. We specialise in treating a variety of skin concerns and promoting overall skin health.I am a Board Member and Director of Finance for Wolverhampton BID Company (Enjoy Wolverhampton), which seeks to improve the services, perception and business environment in my home city of Wolverhampton.I study online marketing, business philosophy and psychology as a pastime and am a keen sports and fitness enthusiast, as well as a qualified Sports Nutrition Adviser.I love business, love collaborating with connections and am always working on something new!