Chris Bowers Email and Phone Number

Utilized multiple panel data sources to provide actionable insights and thought leadership on consumer trends in restaurants, retail, workplace and leisure categories for a leading global food and beverage client.• Cultivated relationships that generated strong partnership with key client contacts through exceptional client service, valuable thought leadership and subject matter expertise.• Delivered revenue growth and increased the total contract amount each renewal by identifying products and services within the Circana portfolio that solved for key client business issues. • Presented data-driven insights to PepsiCo insights, marketing and sales teams via webinars and meetings that addressed key strategic needs across the organization. • Provided recommendations to client leadership teams on matters such as promotional effectiveness and strategic brand management based on carefully curated market research analysis.• Collaborated with cross-functional teams across the organization to leverage expertise and deliver tangible results for the client.• Managed production of 50+ reports and 6 presentations annually as well as 500+ requests generated from 100+ client contacts.

(NPD and IRI merged to form Circana in 2023)

Leverage big data and powerful campaign management platform in delivering sales lift and activating relevant digital media in real-time for 150 million Walmart shoppers weekly. • Develop strategic, data-driven insights and report deliverables for Walmart customer teams that consistently grows revenue and brand participation in their digital marketing programs.• Manage Walmart’s digital marketing program that incorporates local contextual factors (e.g., weather, events) and store-specific programming to target and trigger messages.

Responsible for campaign activation, implementation, and reporting for Walmart in-store digital marketing campaigns on behalf of leading retail and CPG brands. • Delivered media strategies based on shopper insight analysis of 5,000+ campaigns.• Created detailed, analytic reports across a range of KPIs and presented results to Fortune 100 consumer goods companies, agencies and Walmart in-house teams.• Cultivated strong relationships through exceptional client service delivery, account management and subject matter expertise.

Responsible for team that created behavior-based, targeted campaigns for Supervalu loyalty marketing program that included top consumer packaged goods companies and media agencies.• Managed 150+ CPG client accounts across several divisions of Albertsons and Supervalu.• Led account team in developing 1,500+ personalized, targeted campaigns using loyalty card data to generate same store sales growth.• Developed innovative targeted offer solutions for Safeway, Google and Peapod loyalty programs.

Managed 40+ client accounts as primary contact across range of packaged goods categories.• Created targeted offers for shopper loyalty campaigns responsible for coupon redemption rates that exceeded program goals.• Executed 500+ targeted campaigns for cutting edge personalized direct mail program.• Generated customer loyalty and campaign strategy for senior level CPG and retailer clients.

Cultivated client relationships, presented reports and managed projects for several Fortune 100 accounts.

Leading market research field office for qualitative and quantitative data collection.