Spearheaded launch of two footwear categories, Training and Running, by creating line architecture, planning product life cycle from cradle to grave, managing cross-functional disciplines to deliver comprehensive launch.Strategy, Mission & Vision - Created and executed a unique and comprehensive go-to-market strategy that drove 20% weekly sell-thru's and raised ASP's by over $5.00 in a market considered dead.Planning & Deadline Management- Worked across company functions and disciplines against tight deadlines to deliver the most comprehensive launch in the history of the "Training" footwear category.

Established performance footwear for a company better known for fashion footwear. Established a core technical running business via advanced and innovative footwear solutions.Team Building - Executed a business unit strategy that allowed for specific focus that enabled Fila Running to grow from $40K to $2.5M in revenue in running specialty.Create Patentable Technology Platforms - Invented a patented midsole technology platform with design that allowed for a completely new way for a shoe to work with the foot.

Recruited by this international sporting goods company to execute an unprecedented turnaround. Non-cleated footwear was struggling to remain solvent. Developed strategies and implemented tactics delivering company-best profitability and top three worldwide brand recognition within five years.Bottom-Line Improvement - Inherited a business tracking to mid-20s net margin contribution. Led business unit to improved margin of almost 40% within three years. Top-Line Growth - Increased top-line by growing from $400K to $23M and established the brand as the number three brand in running specialty.Forecasting/Budgeting & Planning - Accurate and timely forecasting allowed for better factory pricing, eliminated returns via improved supply chain management and better future pricing. Annual budget planning allowed for a succinct and creative go-to-market strategy that created authenticity and credibility. Cost Controls - Reduced costs across the board to create a profitable category within five years.

Enabled the Women's category of business to grow bottom line contribution and top-line revenue in one calendar year.

Earned the BUM title after six months and helped grow a business from $4M to $44M. Calendar Managed calendar effectively and efficiently to maximize inline Management and special make-up business.