I play a pivotal role in providing custom marketing services tailored to the high-touch industry of residential real estate agents, mortgage brokers, and investors. My ongoing focus on relationship management aims to build a robust referral network and cultivate a loyal clientele base.I pride myself on my ability to develop custom themed events complete with engaging marketing collateral and giveaways.

I Initiated the sale of contact lenses, solutions, and eye drops throughout Solano, Yolo, Butte, and Shasta Counties for the #1 global vision care company, My efforts were focused on Kaiser, large chain stores such as Target, Costco and Walmart as well as independent optometry practices.One of the lessons learned in this role was how to adjust my sales approach/technique to understand the motivation and specific needs of the individual practitioners. Sometimes this meant not being too proud to help stock their shelves with product so we had time to sit down and discuss orders whereas my large customers needed efficiency and reliable product fulfillment.

Nova Biomedical is a world leader in point of care and critical care whole blood in-vitro diagnostic testing. In this role, I marketed biosensor-based whole blood chemistry analyzers to new and existing accounts including Kaiser, Sutter, St. Joseph’s, Dignity Health, and independent hospitals across the greater San Francisco Bay Area. One of the challenges of this role was navigating a highly bureaucratic hospital environment. I was successful at identifying and building relationships with key stakeholders and decision-makers including lab managers, endocrinologists, respiratory therapists, diabetes educators and nursing staff.I was selling single-function hand-held devices which necessitated frequent updates and staff training.

Medline is the largest family-owned medical/surgical supply company in the United States. For this position, I promoted a variety of disposable and durable medical/surgical equipment as well as supplies to hospitals across San Francisco, Marin, Sonoma, and Napa Counties. A point of pride in this role was that meetings tended to be fairly high-stakes as it was difficult to get the attention of decision-makers and I had to pick and pitch the "right" products.I was skillful at identifying what the customer needed at the time based on intelligence within the upper management such as the Chief Nursing Officer. This was a real balancing act between meeting the needs of the client (always) and meeting the needs of the company.