Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria.

Mission Scholars is a non-profit that provides college access services to high-potential high school students in Santa Barbara who otherwise would not have the opportunity to attend university. 90% of these students are Latinx and the first in their family to attend college -- something I feel deeply connected to and proud of given my Latin heritage. As an advisor, I help Mission Scholars build relationships with corporations that can provide financial support, employee engagement opportunities, and internships to the scholars.

Founded in 1978, Boot Barn is the largest western and workwear retailer in the United States. As a board member and passionate advocate for diversity, equity and inclusion, I am proud to share in their mission to serve local communities who “feed, build and protect” America, and help foster partnerships between leaders and functions across the business.

Wize is a digital platform that delivers video content from top-notch professors tailored to first-year university students and high school seniors. Their mission is to remove obstacles to human potential and help students overcome challenging courses that could derail their academic progress. For me, Wize is an important passion project with the opportunity to positively impact the lives of countless young adults. I am a proud investor and advisor.

As the CXO at Electronic Arts, I am focused on creating connections between players in and out of games by cultivating opportunities to watch, create and play throughout the day and week. I lead an integrated team that includes our CMO, the Head of Customer Service and our Positive Play group. Together our aim is to foster innovative and affirming, socially connected player experiences that protect and inspire the people who play our games.One of the many highlights of my role is bringing passionate people together to imagine ways of entertaining in new mediums, with fresh technologies, on emerging platforms to truly delight and surprise players.

I led the Marketing and Commercial functions simultaneously – a unique opportunity that revealed synergies and intersections, which enabled us to reimagine the role of marketing. It is now an integral part of how our games are brought to market, from concept to launch.During this time, I created the Positive Play Group – a dedicated team focused on bringing positive player experiences to life. For me, this work transcended a job and became purpose work – something deeply meaningful to me.

In my role as CMO, I worked with a very talented team to overhaul the marketing function at Electronic Arts. Together we moved away from traditional marketing channels and metrics like reach and frequency to focus on truly engaging players at every level and cultivating brand loyalty and trust. We did this by building out capabilities for fan engagement on social channels, enabling player input in game development, and designing marketing content that was entertainment in its own right.

As a board member, I supported the leadership team through the innovation and expansion process as they evolved into a lighthouse brand for sustainable, high-quality, nutritious food that fuels an active lifestyle for everyone from elite athletes to school kids. Clif was acquired by Mondelez in August 2022, completing my service. Best wishes to the very talented Sally Grimes and her top-notch team at Clif!

Leading the cold-pressed vegetable and fruit juice revolution at Starbucks: Evolution Fresh

Responsible for brand management and marketing for Starbucks global CPG businesses and our emerging brands.

Bringing Great Coffee Everywhere

Managing the Starbucks brand and enhancing the customer experience through content and online.

Crafted Starbucks original digital and social media strategy.

Lead worldwide marketing and public relations for Amazon.com.

Ran marketing and PR at Amazon.com

Ran marketing at Regence.