I am privileged to serve as the Creative Director and Head of UI/UX Product Design for one of the world's largest and fastest-growing digital payments technology companies, boasting a global team of over 350+ professionals. In this role, I orchestrate the creative vision for the organization, setting guidelines and benchmarks that propel our team toward innovation and experimentation. My responsibilities extend to providing clear and inspiring art direction and ensuring the development of visually captivating concepts, layouts, and design elements for diverse media, including marketing campaigns, social channels, digital platforms, and print materials.I am entrusted with safeguarding and evolving our brand's identity, ensuring its consistent implementation across all creative outputs to resonate with our target audience. Leading a team of designers and creative professionals, I foster a culture of collaboration, creativity, and excellence. By managing performance objectives, providing constructive feedback, and facilitating skill development, I empower my team to realize their full potential.At the forefront of our design initiatives, I am responsible for crafting the user experiences of our front-end public-facing marketing websites and suite of digital products. This involves meticulous planning and mapping of user experiences, designing website flows, creating wireframes, prototyping, and designing webpage layouts. Collaborating seamlessly with cross-functional teams, including business owners, product managers, and web developers, I actively contribute to refining and enhancing digital experiences. My commitment to championing UX principles ensures that interaction, usability, and accessibility standards are not just met but exceeded, promoting a profound understanding of UX value throughout the organization.

. Meet and interact with clients to determine the scope of a project and their requirements. Come up with innovative concepts and ideas for new client promotions. Develop innovative logos, corporate identities, advertisements, sales collaterals, websites, social media campaigns and photography

Responsible for delivering high quality designs in a timely manner while directing and coordinating the efforts of a small group of designers. Overseeing an average of 10-12 accounts, responsible for these accounts in addition to managing the workflow for the team with a focus on the creation of production ready graphic design that meets communication, branding and quality challenges.

. Communicate and interact with account managers to understand clients requirements. Create designs that identify with a brand or product and convey the clients message. Review and troubleshoot designs for errors before printing

. Attend briefing sessions from account managers to understand the client requirements. Come up with innovative concepts and ideas for new client promotions and internal sales. Carry out brain storming sessions to come up with new concepts and innovative ideas

. Work closely with owner and art director to determine the scope of a project. Design logos, collaterals, newspapers and advertisements for clients