Head Of Marketing
Current2023)At Big Business Events, I strategised and drove the development of our multi-channel marketing strategy, promoting training courses, membership services, and coaching events. I continually optimised paid media activities to improve our cost per lead, managing a large monthly budget to generate a 3x ROI and growth monthly turnover. I was integral to the development of our core offer, creating landing pages, advertising campaigns, and telesales lead generation campaigns.One of my key achievements was creating an exclusive offer that earned us the CCX Award from ClickFunnels for driving the company to achieve $10 million in sales. I also launched the ‘Stand Out Brand on Social Media’ automation challenge, overseeing the design and build of the landing page, graphics, copy, and automation sequence.I hired, onboarded, and trained a team of nine social media and marketing professionals, guiding them through lifecycle activities. I owned the branding of Big Business Events and Adam Stott, hosting regular meetings and influencing board discussions with Dragon’s Den investor Sarah Willingham. I pivoted to lead client acquisition, lead and demand generation and developed new automated sales journeys that increased our audience, community, and sales. I promoted events across social media, email marketing campaigns, SMS, and live video, generating quality leads and sustaining growth in event confirmations and attendance. Additionally, I collaborated with clients to assess their existing marketing capabilities and devised future-proof strategies and campaigns to boost their marketing efforts. I oversaw the execution of social media and digital marketing campaigns on behalf of clients, regularly presenting metrics, analytics, and recommendations.