A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. The CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

Head of MarketingBausch + Lomb (A Valeant Company)Portfolio includes:Bausch + LombSolta MedicalInovaBrands includes:ThermageFraxel DualLiposonix Clear and Brilliant CaladrylDifflamNorgesicDuromine Ocuvite LuteinArtelac Rebalance Bio true

Senior Sales and Marketing ManagerSolta Medical (A Valeant Company)Portfolio includes:ThermageFraxelLiposonix Clear and Brilliant Clear and Brilliant PoloIsolaz

Product Portfolio: Dermatology and Aesthetic Medicine:Nabota- Natural Botulinum Toxin Type APerfectHA- Hyaluronic Acid Dermal FillerFacetem- Calcium Hydroxyapatite Semi-permanent fillerEasydew-Epidermal Growth Factor Other Brands Supported: Novosis- Dental Cosmetics and reconstructive surgery bone anchorBone- Bongros and Bonfuse (bone grafting and reconstruction)Wound- Curavac, Curasys, Easyef (medical device for faster wound healing)- Launched NABOTA as the High Purity Gold Toxin. Attended by 600 doctors from 7 societies. Sales picked up in the first month of launch alone and went out of stock in three weeks. Organized KOL and speaker’s pool including master class abroad and international symposia. - Launched Nabota Experts Journal, a comprehensive guidebook about the proper use of Toxin and Fillers. Also features injection points, complications and remedies.- Launched PerfectHA, Hyaluronic Acid Dermal Filler manufactured by Sinclair/ Obvieline from Paris, France. Created and designed marketing strategy, pricing and game plan for PerfectHA. Initiated the formation of the Speakers’ Bureau and pool of speakers. Perfectha is now the fastest growing dermal filler in the country.- Launched Novosis, a substitute for human bone directed at the mandible. Aids in reconstructive and cosmetic dental surgery.- Working on the launch of Nabota, Facetem and Easy Dew EGF in 2Q2015- Mentored the marketing specialists reporting and helped streamline brand strategy. Strengthened presence in the market and aligned goals to global objectives. Created modules, detailing aids and promotional materials to facilitate selling.- Created a tracker for sales performance along with rewards/recognition and incentive program- Provide weekly report/update to my Global partners based elsewhere in the world

Product Portfolio: Dermatology- Dysport, Kinerase, Papulex Pediatric Dermatology-Atopiclair Obstetrics and Gynecology- Dermatix and Utrogestan Surgery- Flammazine and Dermatix- Strategic Planning and Brand Development: o For Dysport: Conceptualized and executed Dysport Academy- a three level intense training program for top MDs facilitated by a pool of foreign speakers.- Business Development Management and Sales: . Identified growth areas for the portfolio based on market research. Closely coordinates with the sales team in implementation of promotional strategies and promotional activities. - Lectures and Symposia: Spearheaded Medical Societies, Advisory Boards, Speakers, Module Development and KOLs in attending national and international congresses, conventions and lectures.- Foreign Speakers: Organized end to end stand-alone symposium for foreign speakers. Attended the European Academy of Allergy and Clinical Immunology in Milan, Italy June 2013- International Convention: Major contributor for 13 international congresses, lead the Philippine contingency- KOL and Accounts Relationship: Build and strengthen relationship with advisory board and pool of speakers and KOLs for key brands through active and continuous selection. Constantly in touch with key medical societies to build new allies and strengthens current alliance.- Continuous Improvement: Provide feedback and guidance to the CME staff on programs, scientific content, and process issues and at the same time propose new programs. Develop CME materials and communication campaigns aligned with brand / marketing strategies and directions.

Appointed as interim Field Sales ManagerProduct Portfolio: Dermatology - Atopiclair, Dysport, Flammazine, Kinerase, Skinoren, Papulex- Drives sales to hit monthly and annual targets- Works side by side with MRs and provides sales direction for the team - Informs the members of the team of company plans, development and changes during weekly team meetings. Runs weekly, monthly and quarterly reports- Enforces and clarifies policies, procedures and programs- Gives feedback to my superiors/others on development within the area of my responsibility- Provides marketing intelligence and shares information with Product/Brand Managers

Product Portfolio: Dermatology - Travocort, Advantan, Nerisona, Travogen, Ultraproct, Doloproct- Gathered information from customers to be used for marketing and sale strategy- Researched for market and competitor information relayed feedback to Product Managers. Suggested ideas to Product Manager to improve and update marketing plan- Facilitated regular Round Table Discussions, Post Graduate lectures, lead lay forum and actively participated in CME events- Prepares monthly reports on products movement and results of promotional activities

Product Portfolio: Dermatology - Intendis, Louis Widmer, Pierre Fab MSD Opthalmics- Cosopt, Trusopt, Timoptol, Profecia Pulmonology and Urology – Bronchovaxom, Urovaxom- Handled the concerns and queries of doctors, hospitals, eye centers and MDC branches - Implemented lay fora, glaucoma forums, round table discussions and product presentations in key hospitals and in industrial accounts.- Actively promoted products and largely contributed to overall team sales target

Product Portfolio: Derma and MSD Opthalmics- Cosopt, Trusopt, Timoptol and Profecia Boehringer Ingelheim- Kiddie Pharmaton, Bisolvon and Dulcolax- Covered hospitals, industrial outlets, health institutions and private clinics - Member of an elite team of sales representatives dedicated to improving the quality of lives through product sales Build customer relationship, rapport and common ground