Chris Chen Email & Phone Number

Dubai, Ae

Basel, Basel, Ch

Basel, Basel, Ch

Responsible for the digital transformation of Syngenta in Asia Pacific. Syngenta Group is one of the world's leading agricultural technology and innovation companies, with roots going back more than 250 years. Its 49,000 people across more than 100 countries strive to transform agriculture through breakthrough products and technologies that play a vital role in enabling the food chain to feed the world safely, sustainably and with respect for our planet. Our work helps farmers to face the challenges of today’s changing world, adapting to the effects of climate change, improving soil and enhancing biodiversity, whilst responding to society’s views on food and agricultural technology. Syngenta innovates with world-class science to protect crops and improve seeds. Our 2 core businesses support farmers with technologies, knowledge and services so they can sustainably provide the world with better food, feed, fibre, and fuel.

◊ paave is a boutique management consultancy specialising in digital transformation, business optimisation, process improvement, e-commerce and public relations.

Gb

◊ General management with full P&L responsibility for the Betadine® and Consumer Healthcare business in SEA.◊ YoY growth of +31% (MAT June 2019). ◊ Launched NFC technology for patient adherence and education.

Gb

◊ General management with full P&L responsibility for the Betadine® and Consumer Healthcare business.◊ YoY growth of +65% (MAT June 2019).◊ Developed and launched interactive mobile app with inputs from the WHO and Singapore HPB to assess and correct handwashing technique to reduce the spread of infectious disease. This effect of hand hygiene intervention on the absenteeism of pre‐school children was published by Mohammed et al. in the World Journal of Pediatrics.◊ Successful category expansions in Cold & Flu, Feminine Care, Protective Care and Nutrition.◊ Increased top-of-mind brand awareness for Betadine Cold & Flu from 28% (Q4 2017) to 62% (Q2 2019).◊ Finalist - Mumbrella, Marketing Team of the Year 2018.

Gb

◊ Developed the digital ecosystem for Mundipharma’s emerging markets business.◊ Led the company-wide digital transformation across Asia Pacific, Latin America, Middle East & Africa.◊ Built out the global digital team and innovation partner network for the prescription and consumer health business units.◊ Successful development of 10+ award nominated solutions in patient management, doctor education and consumer engagement.◊ International speaker and subject matter expert (UK, France, Philippines, Singapore, Hong Kong, Brazil, Dubai).◊ Created the VR & AR Centre of Excellence responsible for solutions in pain management, cancer care, ophthalmology, respiratory, infection control and child education.◊ Patent holder for 1st in class use of Augmented Reality to assess and correct inhaler technique for asthma patients.◊ Developed hypothesis and subsequent use of machine learning technology to help objectify the measurement of pain using continuous monitoring of patient physiology. 115 patient clinical trial at Singapore General Hospital.

Mountain View, Ca, Us

◊ Responsible for driving commercialisation strategies and growing performance ad revenue for the Asia Pacific region.◊ Launched new search engine products and features, developed market perspectives on performance advertising and led beta testing whilst coordinating sales and product experts across Asia Pacific.◊ Created and delivered relevant performance ad products that allowed users to directly engage with advertisers.◊ International speaker and subject matter expert (Singapore, Australia, New Zealand, India, China, Japan).◊ Anticipated and mitigated the downward pressure on operating margins due to a number of factors, including increasing competition, changes in property, platform, and geographical mix, the evolution of the online advertising market (including the increasing variety of online platforms for advertising), and the rate of user adoption of Google products, services, and technologies.

Mountain View, Ca, Us

◊ Coach and mentor for the Southeast Asia acquisition team.◊ Strategic brand consultant for large multi-solution, C-Level negotiations.◊ Developed and implemented selling framework across Southeast Asia.

Mountain View, Ca, Us

◊ Focused on the digital development and strategic direction of the Healthcare and Finance sectors in Australia and Southeast Asia resulting in YoY growth of 177%.◊ C-Level pitching, planning, development and implementation of digital marketing strategies to align with and complement existing client objectives, product launches and positioning.

Raritan, New Jersey, Us

◊ Developed and implemented Janssen’s first ever generic defence strategy for Topamax (topiramate). Maintained 94% market share against target of 80%. Awarded ‘Bronze Encore Award’ for product leadership and initiative.◊ Developed go-to-market strategy for Priligy (dapoxetine), the world’s first drug licensed for PE, and in doing so, helped New Zealand become the first market globally to successfully register and launch.

Cambridge, Cambridgeshire, Gb

◊ Responsible for the overhaul and re-alignment of an initially unsuccessful brand defense campaign for both Losec (omeprazole) and Seroquel (quetiapine) following patent expiry of both molecules.◊ Re-focussed strategy and sales rationale at retail pharmacy level for Losec. Re-trained entire nationwide salesforce. Maintained 72% market share.◊ Rebuilt Seroquel’s eroded market share from 55% to 77.3% over a 6 month period using a 3 tier strategy targeting DHB (government), clinician and pharmacy level. The total quetiapine market was valued at $14M annually.◊ Awarded ‘AstraZeneca Excellence Award’ for top individual contribution to the NZ business unit.

Cambridge, Cambridgeshire, Gb

◊ Responsible for the sales performance of the cardiovascular and respiratory primary care portfolios.◊ Launched new PRN indication for Symbicort (SMART) ◊ Quarterly average sales performance of 109% to target.

Auckland, Auckland, Nz

◊ A role which involved launching and managing Telecom’s specialist operation to begin building and maintaining quality relationships with its broadband customers. ◊ The team manager was required to drive a structured welcome and acquisition programme to mobile and fixed line small business, home business and consumer customers who fall into the ‘high value’ category. ◊ The role was primarily mentor, coach, motivator and provider for the development of individuals and collectively the targeted performance of the team.◊ Appointed to the senior cross-functional Lean 6 Sigma team to work on the business critical, path-to-customer project for new broadband customers.◊ Reduced time to activation from 12.4 days to 5.7 resulting in a 4.4x reduction in new customer churn.◊ Built out the 28 person Broadband Retention Business Unit to manage the country wide roll-out of ADSL broadband to consumer households.

Auckland, Nz

◊ A role which involved managing operational telemarketing resources to effectively deliver and exceed customer expectations. ◊ The manager was also required to work in association with management and assist with day to day operation of the team while ensuring that CSRs are motivated, trained and empowered towards achieving team targets.◊ Successfully implemented targeted mobile sales campaigns which resulted in Telnet achieving over 65% of Telecom’s nationwide sales.◊ Awarded SMB sales contract and subsequently managed this transition from consumer to SMB sales.

Auckland, Nz

◊ Responsible for motivating and leading a sales team to consistently reach and exceed sales targets. ◊ Sales training◊ Sales analysis◊ Quality monitoring◊ Coaching◊ Performance reviews◊ Setting of objectives

Auckland, Nz

◊ Part time sales position on the Telecom Winback team while studying. ◊ Responsible for cold calling the consumer mobile sector with the sole purpose of “winning” back Vodafone customers to the Telecom network.

Auckland, Nz

◊ Data entry and analysis.

Disruptive Strategy

Agribusiness

Bachelor Of Science - Bsc, Biomedical Science (Neurobiology)

Postgraduate Diploma Of Health Science Pgdiphsc, Pharmaceutical Science

Marketing Management

Education record