● Strategic Growth: Led the creation and execution of go-to-market (GTM) strategies across Pre-Launch, Launch, and Post-Launch phases, resulting in nearly 800 new users within the first month of release.● User Acquisition: Established a Slack channel in early July, growing it to over 400 users in under two months.● Product Testing: Managed six rounds of regional pre-launch testing, inviting 64,270 users and engaging 802 participants across Australia, New Zealand, the UK, and North America. Collected critical feedback from 391 surveys to refine the product.● Registration Process Optimization: Optimized the registration process, achieving a 2x increase in the conversion rate from page visits to actual sign-ups, surpassing industry benchmarks for SaaS.● Landing Page Optimization: Improved the landing page through heatmap and Google Analytics analysis, achieving an 8.44% conversion rate from landing page views to sign-up page views.● Influencer and Partnership Management: Collaborated with outsourcing firms and individuals on video production, website and software UI design, and media relations. Established connections with major media outlets such as News Corp and engaged with influencers in relevant fields to enhance brand visibility and outreach.● Workflow Optimization: Implemented AI and various software tools to enhance workflow efficiency. Proficient in using Monday, Apollo, Mailchimp, Figma, Ocoya, Canva, Slack, Jira, SEMrush, and Similarweb to streamline processes and improve productivity.

●Client and Agency Relationship Management: Cultivated and strengthened relationships with over 50 clients and 10+ agencies, including Zenith (Honda, Disney), Mindshare (Nike, NAB), Hearts & Science (Shell, Swatch Group), and others. Ensured exceptional client satisfaction and established enduring partnerships.●Sales Performance Excellence: Worked collaboratively with the team to consistently exceed KPIs, achieving top-performing status for the state nationwide. Monitored sales performance, provided actionable insights, and delivered regular updates to senior management.●Sales Proposals: Developed compelling sales proposals, highlighting S&J Media’s unique value proposition and competitive advantages to prospective clients.●Client Feedback and Service Improvement: Analyzed client feedback to continuously enhance service offerings, driving improvements in client satisfaction and fostering long-term partnerships.●Innovation and Process Enhancement: Proposed and implemented operational improvements, including new email signature designs, website optimization, and the adoption of software tools like Apollo to boost efficiency.●Conference Presence: Represented S&J Media at key industry events, enhancing brand visibility and networking.

● B2C Marketing & Go-to-Market Strategy: Developed and executed B2C marketing strategies and go-to-market plans to drive user engagement and growth.● External Partnerships: Managed media and external partnerships to boost brand visibility and engagement.● Property Management: Maintained strong relationships with property managers across 20+ buildings to support seamless service delivery.● Cross-Functional Collaboration: Worked closely with IT, account, and sales teams to drive conversions and align on objectives.

● Strategic Acquisition & Negotiation: Identified and evaluated a prime advertising location, securing a 25-year lease for a prominent wall on Elizabeth St. Led negotiations for the lease, air rights, and permits. Successfully navigated the VCAT process against Melbourne Council to obtain an electronic screen construction permit, showcasing exceptional problem-solving skills.● Market Insight & Profitable Deal Closure: Engaged with multiple companies for market quotes and successfully sold the lease and electronic permit for the advertising space. Closed a highly advantageous deal prior to the pandemic, achieving significant profit and demonstrating strong market insight.● High-Profile Advertising Campaigns: Facilitated and managed advertising campaigns for major clients including Xiamen Airlines and Centrum, as well as handling international advertising collaborations. Ensured successful execution and market penetration.● Client & Property Relationship Management: Cultivated and maintained excellent relationships with property owners, managers, and clients, ensuring smooth operations and long-term partnerships.

● Content Creation: Wrote a substantial number of articles for WeChat public accounts, many of which received over 100,000 views each. Covered and reported on notable companies and organisations, including A2 Milk, Visit Victoria, Melbourne Fashion Week, and the Melbourne Cup.● Photography & Image Editing: Delivered professional photography at events, including capturing over 300 individuals in a single day at an Alibaba job fair. Oversaw all aspects of image editing and retouching to ensure high-quality results.● Event Coverage: Represented Melbourne Today at major events and festivals, including YiRUMA LIVE Melbourne concert, Alibaba's Melbourne office opening, Melbourne Fashion Week, the Melbourne Cup, and A2 Media interviews, among others.● Trend Analysis: Monitored current events and trends to create timely and relevant content.

●Client Interaction: Assisted in processing loan applications and interacting with clients to gather necessary documentation and information.●Performance and Commitment: Demonstrated strong performance during the internship, leading to a job offer upon completion. Gained practical experience in loan processing and client relations.