Chris Chen Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

• Strategic Growth: Led the creation and execution of go-to-market (GTM) strategies across Pre-Launch, Launch, and Post-Launch phases, resulting in nearly 800 new users within the first month of release.
• User Acquisition: Established a Slack channel in early July, growing it to over 400 users in under two months.
• Product Testing: Managed six rounds of regional pre-launch testing, inviting 64,270 users and engaging 802 participants across Australia, New Zealand, the UK, and North America. Collected critical feedback from 391.
• Registration Process Optimization: Optimized the registration process, achieving a 2x increase in the conversion rate from page visits to actual sign-ups, surpassing industry benchmarks for SaaS.
• Landing Page Optimization: Improved the landing page through heatmap and Google Analytics analysis, achieving an 8.44% conversion rate from landing page views to sign-up page views.
• Influencer and Partnership Management: Collaborated with outsourcing firms and individuals on video production, website and software UI design, and media relations. Established connections with major media outlets such.

Melbourne, Victoria, Australia

• Client and Agency Relationship Management: Cultivated and strengthened relationships with over 50 clients and 10+ agencies, including Zenith (Honda, Disney), Mindshare (Nike, NAB), Hearts & Science (Shell, Swatch.
• Sales Performance Excellence: Worked collaboratively with the team to consistently exceed KPIs, achieving top-performing status for the state nationwide. Monitored sales performance, provided actionable insights, and.
• Sales Proposals: Developed compelling sales proposals, highlighting S&J Media’s unique value proposition and competitive advantages to prospective clients.
• Client Feedback and Service Improvement: Analyzed client feedback to continuously enhance service offerings, driving improvements in client satisfaction and fostering long-term partnerships.
• Innovation and Process Enhancement: Proposed and implemented operational improvements, including new email signature designs, website optimization, and the adoption of software tools like Apollo to boost efficiency.
• Conference Presence: Represented S&J Media at key industry events, enhancing brand visibility and networking.

Melbourne, Victoria, Australia

• B2C Marketing & Go-to-Market Strategy: Developed and executed B2C marketing strategies and go-to-market plans to drive user engagement and growth.
• External Partnerships: Managed media and external partnerships to boost brand visibility and engagement.
• Property Management: Maintained strong relationships with property managers across 20+ buildings to support seamless service delivery.
• Cross-Functional Collaboration: Worked closely with IT, account, and sales teams to drive conversions and align on objectives.

Melbourne, Victoria, Australia

• Strategic Acquisition & Negotiation: Identified and evaluated a prime advertising location, securing a 25-year lease for a prominent wall on Elizabeth St. Led negotiations for the lease, air rights, and permits..
• Market Insight & Profitable Deal Closure: Engaged with multiple companies for market quotes and successfully sold the lease and electronic permit for the advertising space. Closed a highly advantageous deal prior to.
• High-Profile Advertising Campaigns: Facilitated and managed advertising campaigns for major clients including Xiamen Airlines and Centrum, as well as handling international advertising collaborations. Ensured.
• Client & Property Relationship Management: Cultivated and maintained excellent relationships with property owners, managers, and clients, ensuring smooth operations and long-term partnerships.

Melbourne, Victoria, Australia

• Content Creation: Wrote a substantial number of articles for WeChat public accounts, many of which received over 100,000 views each. Covered and reported on notable companies and organisations, including A2 Milk, Visit.
• Photography & Image Editing: Delivered professional photography at events, including capturing over 300 individuals in a single day at an Alibaba job fair. Oversaw all aspects of image editing and retouching to ensure.
• Event Coverage: Represented Melbourne Today at major events and festivals, including YiRUMA LIVE Melbourne concert, Alibaba's Melbourne office opening, Melbourne Fashion Week, the Melbourne Cup, and A2 Media.
• Trend Analysis: Monitored current events and trends to create timely and relevant content.

China

• Client Interaction: Assisted in processing loan applications and interacting with clients to gather necessary documentation and information.
• Performance and Commitment: Demonstrated strong performance during the internship, leading to a job offer upon completion. Gained practical experience in loan processing and client relations.

Startup School Course

Bachelor Of Accounting