Chris Cho Email & Phone Number

Bloomington, Minnesota, Us

Customer Success is at the forefront of the subscription economy, and customers demand value and performance from the scarce capital they choose to invest. As the Chief Customer Officer at Siteimprove, my duty is to navigate the customer journey and transform content into revenue.Our mission starts with inclusivity, making content available to the widest possible audience, whether it’s to our differently-abled colleagues (i.e., visual or auditory), or to different technologies (i.e., small screen on a cell phone or watch). We then improve the quality of the content, the discoverability, relevance, and accountability. At the end of that journey, our customers are able to tell a great story to the widest audience, and track the performance and predict their revenues.Leading our Customer First organization is a terrific challenge, as it requires creating harmony throughout multiple disciplines: Activation Services, Consulting & Delivery, Customer Support, Academy & Education, and at the forefront, our Customer Success Executives.Innovation, Analytics, Transformation, and Automation are all part of our internal journey here at Siteimprove, and we do it as per our namesake, to make Customers First.

Walldorf, Bw, De

As the VP of Innovation & Market Making, my job is to embed innovation into our existing portfolio, curate the intellectual property, incubate new topics with product teams, and act as a catalyst for new deals. My career has been spent transforming how companies engage with their customers and drive meaningful business outcomes.As a computational chemist by education and sales leader & advisor by trade, my passion has been using technology to bring tangible and material change, from single individuals to the largest organizations. We have the intelligence, desire, technology, and capacity to enact enormous change in the world... But without compassion, justice, and character, we risk reinforcing and further institutionalizing some of the exploitive and repressive practices that exist today, all at unprecedented scale.If we have a chance to meet, let us toast to a basic principle of life & success: hope."It is better to light the candle than curse the darkness" - proverb & aphorism

Focus on advising Fortune 500 customers on how to optimize and lead their sales force. The shift from traditional to recurring monetization models (e.g., perpetual licensing vs. recurring / usage / SaaS) has been a common theme, and my expertise has assisted dozens of companies through this transition. My responsibilities start with identifying the business need, running the sales pursuit, and leading teams to deliver the engagement. This includes the following:- Establishing sales methodologies (Challenger has been quite popular)- Aligning the selling motion of the sales force to the new buying motions of the customer- Training and advising C-level executives on how to lead their sales organization- Customer segmentation using advanced analytics (based on future customer lifetime value)- Developing Sales Coverage Models- Architecting Sales Organizations (including roles and responsibilities)- Territory Management (balanced and unbalanced territories)- Sales Compensation & Quota Setting

Formed a small startup to advise technology companies on how to optimize sales and the supporting sales operations organization. We took an approach around people, process, and technology, focusing on the Anaplan, Salesforce.com, Apttus, and Callildus platforms. I led the development of the best practices, and drove the pursuits to win the new business that was foundational to the success of the startup.From a people perspective, we evaluated sales talent, and developed training programs to adjust behaviors and drive a high performance culture of account hunting, growth, and expansion.From a tools perspective, we integrated financial planning (Anaplan), lead & campaign management (Marketo & Eloqua) sales delivery & channel deal registration (Salesforce.com), order execution (Apttus and Big Machines), and sales compensation (Callidus and Varicent) across the technology, telecom, utilities, logistics, and consumer market companies.Process was what brought everything together, and we aligned process by GTM strategy, market maturity, customer & whitespace segments, customer buying motion, sales coverage model, and the capabilities of the sales force.

Walldorf, Bw, De

Drove $7M in annual revenue, focusing on selling SAP services into our West Coast customer base. While SAP was the incumbent ERP platform, there was fierce competition around services. Winning was a combination of establishing customer value, building relationships and stickiness into accounts, understanding the tremendous number of product offerings, and blending expertise from our global delivery centers.

Houston, Texas, Us

Drove over $5M of new customer acquisition, based on the HP Software portfolio of security, service desk, monitoring, testing, and performance optimization software. Tightly managing our inside sales team, strategically involving key channel partners, and building the customer business case was the core to success.

San Jose, Ca, Us

Drove over $10M in annual quota, focusing on professional services around large scale SFDC, SAP, Oracle, and other enterprise CRM, ERP, and SFA tools. I was the sales executive for our 2nd and 3rd largest direct customers, and I continue to work with them today. Additionally, we were key channel partners for SAP and HP, and we provided subject matter expertise to large system integrators such as Accenture and Deloitte.

Master Of Science (Ms), Physical Chemistry

Bachelor Of Science (B.S.), Chemistry (Computational)