Managed 10 customer relationships in the Sporting Goods channel while being their point person for innovation, marketing strategy, & sales.Developed a long-term channel strategy for incubating new products, equipment, and fixtures while handling a budget of 625,000+.Exceeded ALL KPIs during my tenure which included topline growth of 10%, margin growth of 2%, and new store growth of 5%.Worked with the innovation teams to implement a customization platform for new innovation and gained senior leadership alignment. These included Fierce Green Apple Chews 2015, the Insulated Squeeze Bottle 2015, Bulk Protein Power 2015, and Gatorade Blender Bottle in 2016.

Implemented strategic sales strategy to incubate new products in the high school, college and the pro landscape.Delivered and exceed sales & marketing expectations against all 2012 and 2013 KPIs.Led execution of all high school events in the Charlotte market to help grow Youth Pipeline and athletic reach.Assisted in developing key learning that evolved our relationship locally with PepsiCo Bottling Company and Athletic Team Dealers.