The Global leader in published collectables, Sticker Album Collections, Trading Cards & Trading Card Games.Owner of Panini UK and Ireland license partnerships with all Sports rights holders, including The Premier League, The FA, NFL and NBA Europe.Full responsibility for all Panini UK Sport NPD and associated P&Ls.Charged with delivering highly visible, multi-faceted launch campaigns, working across the Marketing Mix. TV, Digital, Social, Product Sampling, In store POS, Athlete and Influencer endorsements and partner cross brand promotion.Management of Creative and Marketing Agency relationships for Sport.Panini UK representative for all Sport related PR / Media engagements including TV and Radio.

Responsible for the development of new business for Panini's Customised Sales & Services (PCSS) division including loyalty campaigns, in/on pack and digital promotions.Pitched and won new business with clients including Tesco, Cadbury, Biedronka, McDonalds, JUMBO and Kellogg's

My role was to proactively generate and maintain business partnerships for Glow collectable brands and digital products on a global basis and develop the company's instant reward promotion offer with major UK retailers.I played a key role in the production and implementation of all marketing and PR plans as well as driving the NPD and licensing process. I also worked closely with the Glow Purchasing and Logistics team, ensuring goods were produced to the highest quality, arrived on time and that stock levels were sufficient to meet demand.

On the recommendation of one of my largest clients, I was approached by the Trading Director of Seymour Distribution and asked to join the company in June 2011. I operated across eight client accounts, the majority at director levelPlanned and implemented trade marketing strategies at every level of the supply chain on behalf of my clients, delivering on what were often tight and immovable deadlines.Maximised revenues and profits from my client base through an annual planning process and assisted with new product development. Accurately reported key performance measures in a structured and timely fashion using KPIs including market share, rankings, return on investment and SWOT analysis.Managed and briefed sales teams to ensure client aspirations are met. Face-to-face negotiation and sales development with major retailers including Tesco, ASDA, WH Smith and J Sainsbury’s. Sourced, pitched for and won major new business, including Glow Europe, Balopia and Edibas BV. Specialist in my field with responsibility for coaching and developing more junior members of the account management team to ensure they meet the required standard for the most valued clients.My account responsibilities included BBC Worldwide, Magic Box, De Agostini, Edibas B.V, Glow Europe and E-MaxManaged the UK launch of the highest selling partwork collection of 2011, 'Doctor Who Monster Invasion'.Managed the UK launch of 'Bumpeez', the highest selling collectable ever distributed through the UK newstrade priced at 1.99.Managed the UK launch of Magic Box collectable toys 'Heroes; Legend of the Battle Disks' and 'Bungees'. Managed the UK launch of Deadly 60 Trading cards collection

The incredible success of MMC's collectables business under my stewardship led to another promotion, this time to the role of Group Account Manager. In this position I had two direct reports and responsibility for over half of the company's revenue across more than 30 individual publishing clients both in the UK and overseas. This role provided me with further scope to experience face-to-face selling by regularly meeting with external clients and conducting account management planning. I launched numerous licensed collectable products, working with licenses including Disney, Marvel, Mattel, FIFA, FA, WWE and NintendoWorking with the company's biggest client at the time, Magic Box, I successfully executed the launch of GoGo's Crazy Bones which proved to be the biggest children's craze of 2009/10. The product generated more than £20 million RSV through UK news trade retailers alone, and won both the BTHA 2009 Collectable Toy of the Year and the 2009 ACE Launch of the Year. My magazine account responsibilities included PECO Publishing, Friday Ad, When Saturday Comes and Blockhead Media, for whom I acted as circulation and trade marketing manager.I was responsible for leading the Client Services team in initiating and overseeing numerous changes to working practices and best practice to benefit the company and its clients. I also revelled in the opportunity to facilitate the growth and development of other account managers through the annual performance review process, personal development plans and regular 1-2-1 sessions.

After returning from abroad, MMC re-employed me on a permanent basis in the role of Retail Executive. Excelling in this role, within a few months I was quickly promoted to Deputy Wholesale Manager and made responsible for 60% of the company's UK turnover.I played a key role in launching 'Shoot Out Trading Cards' with Magic Box, achieving a sale of more than 30 million packets per series in the UK news trade alone. Shoot Out has now been rebranded as the market leading 'Match Attax Trading Cards'

I held the role of Marketing Retail Analyst during my university placement year. In this position I was responsible for requesting, analysing and presenting market data, producing monthly industry reports for company intranet and extranet, assisting in the organisation of the annual company meeting, liaising with publisher clients, contributing to market planning and the implementation of product launches, and appraising the effectiveness of promotional activities.